PR ETC

Amith Prabhu: Time to protect our profession from quacks Posted on 20 Jan,2014 | under PR The profession that helps build and protect reputations has nothing to protect its reputation. Is there a way out of this situation before it is too late, asks Amith Prabhu

Amith Prabhu: The Public Relations of Indian Politics Posted on 13 Jan,2014 | under PR The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu