PR

Winning loyalty with transmedia storytelling Posted on 03 Jun,2013 | under NEWS Media organizations, changemakers and brands create cross-platform storyworlds to drive participation, notes an MSLGroup report

New weekly column ‘PR, etc’ by Amith Prabhu: To new beginnings! Posted on 03 Jun,2013 | under NEWS Introducing a new weekly column titled ‘PR, etc’ by Chicago, US-based public relations professional Amith Prabhu

Is negative publicity a positive for brands? Posted on 27 May,2013 | under MARKETING Given the clouds over the Indian Premier League, MxMIndia spoke to industry professionals to find out what brands can do in such a scenario

MSLGroup India launches Social Hive Posted on 17 May,2013 | under Digital MSLGroup India, Publicis Groupe’s strategic communications and engagement company, has announced the launch of its global digital and social practice in the country, Social Hive

Leadership tables rank business leaders at the top in the year 2013 Posted on 17 May,2013 | under NEWS Ketchum’s 2013 Leadership Communication Monitor reveals interesting findings

Burson-Marsteller announces new leadership team in APAC Posted on 16 May,2013 | under NEWS Patrick Ford named Regional Chairman, Matt Stafford to lead firm’s Greater China operations

Publicitas establishes presence in Japan Posted on 08 May,2013 | under NEWS Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan

We’ve already chalked out 2015 vision & roadmap: Ashwani Singla, PSB Posted on 07 May,2013 | under INTERVIEWS Penn Schoen Berland’s Ashwani Singla asserts that the firm has worked hard in building its capabilities and setting a good foundation, and its leadership team has already crafted a 2015 strategic vision and roadmap for growth leading to that year

Aiming to be the most complete communications firm in the world: Yusuf Hatia, FleishmanHillard Posted on 03 May,2013 | under INTERVIEWS Yusuf Hatia of FleishmanHillard tells MxMIndia about the communications shop’s rebranding, and how it is part of the firm’s game-changing plans

K2 Communications launches Purple Hues Posted on 29 Apr,2013 | under NEWS Bengaluru-based PR firm K2 Communications has spun off its content business to a new company, Purple Hues

Ketchum Sampark strengthens corporate practice & social media arm Posted on 29 Apr,2013 | under NEWS Ketchum Sampark has appointed Vipul Bondal as Partner, Corporate Practice and Prasanna Ratanjankar as Senior Manager, Social Media

Madison PR expands India presence Posted on 25 Apr,2013 | under NEWS Having won 20 new brands across diverse sectors, the Madison World unit has also begun operations in Hyderabad