PR

Amith Prabhu: How Storytelling has come to become the new buzzword in PR Posted on 16 Sep,2013 | under PR Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu

Amith Prabhu: Why our politicians must undertake media training Posted on 10 Sep,2013 | under PR Public Relations should be built on the bedrock of media training, writes Amith Prabhu

More than just communications Posted on 04 Sep,2013 | under INTERVIEWS PR agency LinOpinion plans an all-new offering to clients post its jv with IPG network’s GolinHarris

Amith Prabhu: Bring back the Credible into Incredible India! Posted on 02 Sep,2013 | under PR India needs to run a campaign that can bring back people’s belief in governance, writes Amith Prabhu

Amith Prabhu: Modi’s online Public Relations campaign Posted on 26 Aug,2013 | under PR Narendra Modi has taken the lead in online outreach and politicians from his own party and those from others have a lot of catching up to do, writs Amith Prabhu

From PR to CR, Concept gets into CSR consultancy Posted on 20 Aug,2013 | under MEDIA The Mumbai-heaquartered agency sets up Concept Community Relations to to work with corporates on customized, focused CSR projects

Amith Prabhu: How PR at a gigantic event is pulled through together… Posted on 19 Aug,2013 | under PR Visitors to a new city seek that communications, transportation, food and the local tourist attractions are in order to have a great experience, writes Amith Prabhu

Amith Prabhu: Learning Public Relations from the Pope Posted on 12 Aug,2013 | under PR If business leaders, politicians and celebrities want to make a sincere difference in their outreach, there is a lot they can learn from Pope Francis, writes Amith Prabhu

Amith Prabhu: The next phase in the evolution of Public Relations Posted on 05 Aug,2013 | under PR Five trends that will change the way we look at Public Relations as a discipline, writes Amith Prabhu

Amith Prabhu: Events that make our profession worth being part of Posted on 29 Jul,2013 | under PR Amith Prabhu lists the reasons one should events that afford an opportunity for professionals come together to share and learn from each other

1 Minute View: Why the Public Relations folks need to take some lessons on PR themselves Posted on 26 Jul,2013 | under PR As you read this, the country’s PR frat is getting set to host its first internationally affiliated PR awards. And are they doing anything to promote it? We aren’t sure…

Value 360 to handle Grohe’s PR Posted on 26 Jul,2013 | under MARKETING Value 360 Communications will lead Grohe India’s communication strategy