PR

Amith Prabhu: How PR professionals can upgrade their skills Posted on 14 Oct,2013 | under PR Upgrading skills – by attending training programmes/webinars, reading, attending a global PR conference or personal study trips – entails making the right investments in one’s career, writes Amith Prabhu

Amith Prabhu: Beggars are not choosers but in Chicago they also know how not to be losers Posted on 07 Oct,2013 | under PR Despite the hardship written on their face, the beggar in Chicago always wears a smile, writes Amith Prabhu. An example of how one can learn basic PR tactics from a street beggar

Do Indian Public Relations agencies need to reinvent to thrive? Posted on 07 Oct,2013 | under PR The mood at the recently held Praxis 2013 was clear: PR agencies need to relook at the way they do their business

In India, 82% want brands to share, but only 25% do it effectively: Edelman study Posted on 04 Oct,2013 | under PR PR firm Edelman’s inaugural consumer study ‘brandshare’ proves it pays to share

Amith Prabhu: Musings from India’s only weekend summit for Public Relations Posted on 30 Sep,2013 | under PR There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu

Jaldi 5 with Liza Saha & Umesh Nair, co-chairs, Praxis2013: No old speakers… and the biggies aren’t upset Posted on 26 Sep,2013 | under JALDI 5 While Promise Foundation’s Amith Prabhu is still very actively involved with Praxis 2013, the nitty gritty of the organizing has been passed on to two young co-chairs – Liza Saha and Umesh Nair. A rapidfire Q&A with the duo

PR and corp comm frat all set for Praxis 2013 Posted on 25 Sep,2013 | under NEWS The second edition of the Public Relations and Corporate Communications Summit – Praxis – will be held at Lavasa near Pune between September 27 and 29, 2013

Amith Prabhu: Public Relations has a bigger stake in Social Media than any other stream Posted on 23 Sep,2013 | under PR Social media is the becoming the new traditional media in PR the world over, writes Amith Prabhu

Amith Prabhu: How Storytelling has come to become the new buzzword in PR Posted on 16 Sep,2013 | under PR Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu

Amith Prabhu: Why our politicians must undertake media training Posted on 10 Sep,2013 | under PR Public Relations should be built on the bedrock of media training, writes Amith Prabhu

More than just communications Posted on 04 Sep,2013 | under INTERVIEWS PR agency LinOpinion plans an all-new offering to clients post its jv with IPG network’s GolinHarris

Amith Prabhu: Bring back the Credible into Incredible India! Posted on 02 Sep,2013 | under PR India needs to run a campaign that can bring back people’s belief in governance, writes Amith Prabhu