PR

Amith Prabhu: Public Relations and Bad Publicity Posted on 18 Nov,2013 | under PR PR is not the same as publicity. PR can lead to publicity but publicity is never PR, writes Amith Prabhu

Amith Prabhu: What’s with the friction between Journalists and PR professionals? Posted on 11 Nov,2013 | under PR The friction between PR executives and journalists – both reporters and editors will continue as long as the PR fraternity does not invest in immersions and training. But the question that hovers in my mind is how often we see PR pros tweeting about a typo by a journalist or some reporter not keeping an appointment they made, asks Amith Prabhu

Amith Prabhu: Public Relations for dummies Posted on 28 Oct,2013 | under PR PR companies are more like law firms as the basis for what they do is rooted in consulting, writes Amith Prabhu

Amith Prabhu: How Public Relations can win back the respect it deserves! Posted on 21 Oct,2013 | under PR Educating clients that PR is about Return on Objectives and not Return on Investment the profession can bring win back the respect it deserves, writes Amith Prabhu

Amith Prabhu: How PR professionals can upgrade their skills Posted on 14 Oct,2013 | under PR Upgrading skills – by attending training programmes/webinars, reading, attending a global PR conference or personal study trips – entails making the right investments in one’s career, writes Amith Prabhu

Amith Prabhu: Beggars are not choosers but in Chicago they also know how not to be losers Posted on 07 Oct,2013 | under PR Despite the hardship written on their face, the beggar in Chicago always wears a smile, writes Amith Prabhu. An example of how one can learn basic PR tactics from a street beggar

Do Indian Public Relations agencies need to reinvent to thrive? Posted on 07 Oct,2013 | under PR The mood at the recently held Praxis 2013 was clear: PR agencies need to relook at the way they do their business

In India, 82% want brands to share, but only 25% do it effectively: Edelman study Posted on 04 Oct,2013 | under PR PR firm Edelman’s inaugural consumer study ‘brandshare’ proves it pays to share

Amith Prabhu: Musings from India’s only weekend summit for Public Relations Posted on 30 Sep,2013 | under PR There are a bunch of those under 30 who are focused on executing the event. There are those in the 30- to 40-year age bracket who are planning various elements of the conference. And there are those over 40 who are supporting the event by way of their presence and sponsorship, writes Amith Prabhu

Jaldi 5 with Liza Saha & Umesh Nair, co-chairs, Praxis2013: No old speakers… and the biggies aren’t upset Posted on 26 Sep,2013 | under JALDI 5 While Promise Foundation’s Amith Prabhu is still very actively involved with Praxis 2013, the nitty gritty of the organizing has been passed on to two young co-chairs – Liza Saha and Umesh Nair. A rapidfire Q&A with the duo

PR and corp comm frat all set for Praxis 2013 Posted on 25 Sep,2013 | under NEWS The second edition of the Public Relations and Corporate Communications Summit – Praxis – will be held at Lavasa near Pune between September 27 and 29, 2013

Amith Prabhu: Public Relations has a bigger stake in Social Media than any other stream Posted on 23 Sep,2013 | under PR Social media is the becoming the new traditional media in PR the world over, writes Amith Prabhu