PR

Specialist communications firm, Commwiser, begins ops in India Posted on 26 Jul,2017 | under NEWS To focus on professional services and technology sectors

Nucleus PR bags the mandate for Unibic Foods India Posted on 21 Jul,2017 | under PR Nucleus PR is a nine-year-old firm that handles clients across verticals

Siddhartha Mukherjee: PR measurement is used to please bosses, rarely to build brands! Posted on 13 Jul,2017 | under PR Very rarely have I seen that measurement, analytics and reports are being used to build brands and in majority of cases, they are used to please bosses, writes Siddhartha Mukherjee

Hill+Knowlton Strategies bags PR mandate of Unisys Posted on 07 Jul,2017 | under NEWS Hill+Knowlton Strategies India is known for their expertise and strength across sectors, especially BFSI, Entertainment IT / ITes, Technology, Manufacturing and Start-ups

Siddhartha Mukherjee: HR is the first PR success! Posted on 22 Jun,2017 | under PR If Communications and HR really want, the prospective CEOs will not come from Finance, Marketing or Sales functions but from the HR-Communications combination, writes Siddhartha Mukherjee

They’re back. Well kinda… Posted on 21 Jun,2017 | under ADVERTISING Former MSLGroup (& now Pitchfork Partners) honchos Sunil Gautam & Jaideep Shergill launch PR agency ‘Archer Frères’, more acquisitions on the anvil

Percept One to manage Asian Athletics Championship 2017 Posted on 06 Jun,2017 | under NEWS The agency has alongside won the mandate for creative, activation and PR for the AAC

Siddhartha Mukherjee: Why work in PR? Posted on 01 Jun,2017 | under PR Very rarely have I heard of responses which border around related words like passion to build brands, reputation, perception, thought leadership, drive business, research, data, insights, and so on writes Siddhartha Mukherjee

Adfactors PR hires Walavalkar Posted on 23 May,2017 | under NEWS Walavalkar has more than 25 years of communications experience, having worked in journalism, public relations and marketing with leading corporations

Siddhartha Mukherjee: Are we stuck at 10%? Posted on 18 May,2017 | under PR To be able to effectively manage real brand perceptions in the marketplace, some drastic ground changes need to be done, writes Siddhartha Mukherjee

Peregrine PR launches ‘De Jure’, a specialised cell to offer legal PR Posted on 16 May,2017 | under NEWS The company has roped in Sunil Shivdasani, who was heading the Legal Bureau of PTI

Siddhartha Mukherjee: Brand Sustenance, not Launch, is the REAL test of PR! Posted on 04 May,2017 | under PR The true test of the Public Relations industry is in its ability and duty to sustain PR communications during a non-launch period, writes Siddhartha Mukherjee