PR

They’re back. Well kinda… Posted on 21 Jun,2017 | under ADVERTISING Former MSLGroup (& now Pitchfork Partners) honchos Sunil Gautam & Jaideep Shergill launch PR agency ‘Archer Frères’, more acquisitions on the anvil

Percept One to manage Asian Athletics Championship 2017 Posted on 06 Jun,2017 | under NEWS The agency has alongside won the mandate for creative, activation and PR for the AAC

Siddhartha Mukherjee: Why work in PR? Posted on 01 Jun,2017 | under PR Very rarely have I heard of responses which border around related words like passion to build brands, reputation, perception, thought leadership, drive business, research, data, insights, and so on writes Siddhartha Mukherjee

Adfactors PR hires Walavalkar Posted on 23 May,2017 | under NEWS Walavalkar has more than 25 years of communications experience, having worked in journalism, public relations and marketing with leading corporations

Siddhartha Mukherjee: Are we stuck at 10%? Posted on 18 May,2017 | under PR To be able to effectively manage real brand perceptions in the marketplace, some drastic ground changes need to be done, writes Siddhartha Mukherjee

Peregrine PR launches ‘De Jure’, a specialised cell to offer legal PR Posted on 16 May,2017 | under NEWS The company has roped in Sunil Shivdasani, who was heading the Legal Bureau of PTI

Siddhartha Mukherjee: Brand Sustenance, not Launch, is the REAL test of PR! Posted on 04 May,2017 | under PR The true test of the Public Relations industry is in its ability and duty to sustain PR communications during a non-launch period, writes Siddhartha Mukherjee

PR Boutiques International gets a new member in Nucleus PR Posted on 28 Apr,2017 | under NEWS This brings the organisation’s membership to 37 agencies, representing 13 countries

Saints Art wins PR mandate for Ricoh India Posted on 26 Apr,2017 | under PR Ricoh is a global technology company specialising in office imaging equipment, production print solutions, document management systems and IT services

Adfactors PR hires Ipshita Sen to lead Consumer Marketing Practice Posted on 25 Apr,2017 | under NEWS Sen will help build Consumer Marketing, Employee Engagement portfolios

Golin Opinion wins the PR mandate for Magicbricks Posted on 21 Apr,2017 | under PR The role of GolinOpinion will be to build a strategic framework for Magicbricks

Siddhartha Mukherjee: CorpComm can be a Revenue Centre! Posted on 20 Apr,2017 | under PR For decades now, not just in India but the world over, CorpComm functions have continued to be treated as a cost centre, writes Siddhartha Mukherjee