PR
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They’re back. Well kinda… Posted on 21 Jun,2017 | under ADVERTISING Former MSLGroup (& now Pitchfork Partners) honchos Sunil Gautam & Jaideep Shergill launch PR agency ‘Archer Frères’, more acquisitions on the anvil
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Percept One to manage Asian Athletics Championship 2017 Posted on 06 Jun,2017 | under NEWS The agency has alongside won the mandate for creative, activation and PR for the AAC
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Siddhartha Mukherjee: Why work in PR? Posted on 01 Jun,2017 | under PR Very rarely have I heard of responses which border around related words like passion to build brands, reputation, perception, thought leadership, drive business, research, data, insights, and so on writes Siddhartha Mukherjee
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Adfactors PR hires Walavalkar Posted on 23 May,2017 | under NEWS Walavalkar has more than 25 years of communications experience, having worked in journalism, public relations and marketing with leading corporations
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Siddhartha Mukherjee: Are we stuck at 10%? Posted on 18 May,2017 | under PR To be able to effectively manage real brand perceptions in the marketplace, some drastic ground changes need to be done, writes Siddhartha Mukherjee
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Peregrine PR launches ‘De Jure’, a specialised cell to offer legal PR Posted on 16 May,2017 | under NEWS The company has roped in Sunil Shivdasani, who was heading the Legal Bureau of PTI
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Siddhartha Mukherjee: Brand Sustenance, not Launch, is the REAL test of PR! Posted on 04 May,2017 | under PR The true test of the Public Relations industry is in its ability and duty to sustain PR communications during a non-launch period, writes Siddhartha Mukherjee
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PR Boutiques International gets a new member in Nucleus PR Posted on 28 Apr,2017 | under NEWS This brings the organisation’s membership to 37 agencies, representing 13 countries
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Saints Art wins PR mandate for Ricoh India Posted on 26 Apr,2017 | under PR Ricoh is a global technology company specialising in office imaging equipment, production print solutions, document management systems and IT services
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Adfactors PR hires Ipshita Sen to lead Consumer Marketing Practice Posted on 25 Apr,2017 | under NEWS Sen will help build Consumer Marketing, Employee Engagement portfolios
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Golin Opinion wins the PR mandate for Magicbricks Posted on 21 Apr,2017 | under PR The role of GolinOpinion will be to build a strategic framework for Magicbricks
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Siddhartha Mukherjee: CorpComm can be a Revenue Centre! Posted on 20 Apr,2017 | under PR For decades now, not just in India but the world over, CorpComm functions have continued to be treated as a cost centre, writes Siddhartha Mukherjee
- Reality TV revisited
- JBL appoints Grapes as its social media AoR
- FCB India appoints Udayan Chakravarty as ECD
- 5Elements ropes in Pratik Gandhi as Brand Ambassador
- Skinn Perfumes by Titan rolls out campaign for Raksha Bandhan
- Tute Consult appointed strategic communication partner for Tata Studi
- Tiger Shroff teams up with Build
- Best of Das ka Dum with Dr Bhaskar Das | Did being a Bengali help you (in your career) given the number of Bongs across levels in the advertising, media and marketing fields?