PR

Siddhartha Mukherjee: PR Measurement – Huge Gap in Desired v/s Achieved Posted on 24 Sep,2020 | under COLUMNS The discussion on the Desired versus Achieved gap comes into account when we look at the progress of industry’s transition from PR Monitoring to Measurement, writes Siddhartha Mukherjee

Brand Balance consultancy set up for PR & CorpComm sector Posted on 10 Sep,2020 | under MEDIA Set up by senior industry person Siddhartha Mukherjee

Siddhartha Mukherjee: Junk the Media List for Effective PR Posted on 10 Sep,2020 | under COLUMNS Every time I hear ‘Please send me the Media List’, my heart misses a beat, writes Siddhartha Mukherjee

Viacom18 veteran Sonia Huria to join Amazon Prime Video to head India comms Posted on 07 Sep,2020 | under NEWS By A Correspondent   Sonia Huria, Head of Corporate Marketing, Communications and Sustainability for Viacom18, will move to Amazon Prime Video to lead all communication efforts for its India business. Huria will be a part of the global communications team […]

By Invitation | Priyanka Mehra: The New normal – The rise and rise of humane professionalism? Posted on 28 Aug,2020 | under BY INVITATION For me, this has been a time of frank conversations and transparency which works wonders in a situation that draws you together as a collective of professionals, writes Priyanka Mehra 

Siddhartha Mukherjee: Do corporates really carve out separate budget for PR? Posted on 27 Aug,2020 | under COLUMNS The much-used ornament of ‘PR for PR’ campaign by various leaders is in a limbo, writes Siddhartha Mukherjee

HSNC Univ awards Kaizzen with its PR mandate Posted on 18 Aug,2020 | under MEDIA The mandate encompasses strengthening brand  awareness and building brand preference, in India

Siddhartha Mukherjee: Owned Media is emerging as a Dark Horse Posted on 13 Aug,2020 | under COLUMNS The Covid disruption is redirecting the brand owner’s past obsession with paid and earned towards owned platforms, writes Siddhartha Mukherjee

ASCI awards PR & digital mandate to Pitchfork Partners Posted on 04 Aug,2020 | under NEWS Ketchum Sampark held the mandate until recently.

Over-obsession of tech-based brand-building solutions doesn’t work Posted on 30 Jul,2020 | under COLUMNS Brand Management needs a balance between technology and humanities, writes Siddhartha Mukherjee

11 comms professionals set up PR Club Posted on 24 Jul,2020 | under MEDIA The PR Club will offer continuous learning to the community

Communicate India collaborates with ‘Jeans for Refugees’ Posted on 21 Jul,2020 | under NEWS A global initiative to raise funds for International Rescue Committee