NEWS

BrandMusiq study on sonic branding Posted on 10 Feb,2023 | under NEWS Paper to be presented at American Marketing Association (AMA)

Data bombing & Dead Cats – how PR uses practices of secrecy to influence Media & Society Posted on 09 Feb,2023 | under MEDIA In recent times, PR in the UK has had a detrimental impact on the public’s access to objective information, writes Anne M Cronin

Sony bags broadcast rights for Saudi Pro League 22/23 Posted on 09 Feb,2023 | under MEDIA Intensifies claim as the premier destination for football fans in India

WT appoints Richa Dholi as VP, Strategy Planning Posted on 09 Feb,2023 | under Ad Agencies To boost marketing and digital ecosystem

Big Buzz to boost CSR initiative of Zee Posted on 09 Feb,2023 | under MEDIA To create high-value content strategies for ‘Born to Shine’ brand

Amazon Fire TV tables annual edition of Streaming Trends Report 2022 Posted on 09 Feb,2023 | under MEDIA Indian households spent four hours every day to binge-watch

22feet Tribal Worldwide bags digital AOR mandate of Flipkart Posted on 08 Feb,2023 | under Digital To manage digital campaigns and strategy of the e-commerce platform

Prime Video elevates Gaurav Gandhi to VP, Asia Pacific Posted on 08 Feb,2023 | under MEDIA Sushant Sreeram to transition to the role of Country Director, India

Edelweiss General Insurance is now Zuno General Insurance Posted on 07 Feb,2023 | under MARKETING Launches a consumer study on usage-based insurance

Porus Khareghat joins Cutting Crew Studios Posted on 07 Feb,2023 | under MEDIA He was former head of the Ogilvy Films Division

FoxyMoron appoints Vivek Das as CEO Posted on 07 Feb,2023 | under Ad Agencies To build an inclusive and world class digital team

Ayatiworks bags digital mandate for Mantovanibenne Posted on 07 Feb,2023 | under ADVERTISING Will be responsible for handling digital channels for MBI