NEWS

Nodwin Gaming acquires OML’s gaming & live IP biz Posted on 20 Sep,2021 | under Digital This acquisition taps into a growing synergy between the two companies

MTV Insights Studio launches Youth Study Posted on 20 Sep,2021 | under Events A handbook on all things Gen Z for marketers and brand custodians

Influencer marketing will be INR 900cr: GroupM Study Posted on 20 Sep,2021 | under Ad Agencies INCA’s India Influencer Marketing Report

Refreshing role reversal. Ogilvy redoes iconic Cadbury Dairy Milk TVC Posted on 17 Sep,2021 | under ADVERTISING It needed a brave client in 1993 for the original film, it needed an even braver client now, says Piyush Pandey

BLR Airport launches campaign to encourage travel Posted on 17 Sep,2021 | under MARKETING Campaign conceptualised by Dentsumcgarrybowen India

Lionsgate promotes Shreya Channa Posted on 17 Sep,2021 | under NEWS As Vice President, People Office South Asia and South-East Asia

Ruder Finn Group launches social media crisis tool Posted on 17 Sep,2021 | under NEWS By creating “realistic” multimedia environment of social media, print and broadcast news

Webchutney wins Uni Cards mandate Posted on 17 Sep,2021 | under Ad Agencies Agency aims to create all-new behaviour around good financial habits through digital content

Pi Datametrics appoints Ventes Posted on 17 Sep,2021 | under NEWS As exclusive rep for India

Viacom18 appoints Anil Jayaraj as CEO-Sports Posted on 17 Sep,2021 | under MEDIA Will be in charge of acquisition, broadcasting and monetisation of sports properties

Roopam Garg is CEO, Dentsu X India. No Divya Karani hasn’t gone anywhere Posted on 17 Sep,2021 | under Ad Agencies Garg has been COO for five years

Das ka Dum with Dr Bhaskar Das | How do you react to a photograph of heavy crowds in the markets, shopping as if there’s no tomorrow Posted on 17 Sep,2021 | under NEWS A Friday question, but a serious one. Let’s hear it from Dr Bhaskar Das in the September 17 edition of Das ka Dum