NEWS

Himalaya urges us to have a “Tulsi Snaan” Posted on 23 Nov,2020 | under MARKETING … for better protection

Stop Press! Tonic expands footprints in S India Posted on 23 Nov,2020 | under MARKETING To collaborate with Stoppress, an integrated brand and communications agency in Chennai

Godrej Protekt’s new TVCs on soap and disinfectant Posted on 23 Nov,2020 | under NEWS The ad is conceptualised by CreativeLand Asia

The Great Shift, Given Covid Posted on 23 Nov,2020 | under NEWS Changes in the way business is conducted have forced marketing to rapidly transform itself, writes Brian Wieser of GroupM

TAM Sports: Tally of Advertisers & Brands grew by 7% and 3% in IPL13 Live matches. Avg ad vol stays same Posted on 20 Nov,2020 | under MEDIA The study is on All Live matches only during IPL Season 13 and 12

Mumbai-born Devika Bulchandani is Global Chairwoman of Advertising And CEO, Ogilvy North America Posted on 20 Nov,2020 | under NEWS Most recently, Bulchandani served as President of North America for McCann Worldgroup

Delhi Darevils’ Hemant Dua joins ‘Do Your Thng’ Posted on 20 Nov,2020 | under ADVERTISING He will be Co-founder & Chief Growth Officer

Rajat Sharma re-elected NBA President Posted on 20 Nov,2020 | under MEDIA The Board also elected Anuradha Prasad Shukla, Chairperson-cum-Managing Director – News24 as Vice President and M K Anand, Managing Director & Chief Executive Officer – Times Network as Honorary Treasurer of the NBA for the year 2020-2021

At a Theatre near you… A Film will Eventually Release! Posted on 20 Nov,2020 | under COLUMNS I hope the Hindi film industry doesn’t have to pay a huge price for its current state of indecisiveness, writes Shailesh Kapoor

Times of India joins Byju’s #KeepLearning campaign Posted on 19 Nov,2020 | under Digital #KeepLearning will offer educational content in video, audio and article formats

Mastercard & Citi’s celebratory campaign Posted on 19 Nov,2020 | under NEWS The campaign featured Rajkumar Rao and Patralekha on a song composed by Shankar Mahadevan

Asian Paints goes with YT creators for Viroprotek Posted on 19 Nov,2020 | under Digital Kinnect was the agency doing the execution