DIGITIZATION

Tata continues to Play with Sky Posted on 02 Feb,2022 | under DIGITIZATION The brand, creative and production teams  have done commendable work with the ads, writes Sanjeev Kotnala

Tata Sky pays tribute to old customers on 14th anniv Posted on 11 Aug,2020 | under DIGITIZATION It created a video by reaching out to 14 of its lifelong customers who have witnessed the #14YearsOfJingalala journey

Eros Now partners Dish TV Posted on 01 Jul,2020 | under DIGITIZATION Eros Now has a vast movie catalogue that features cult classics to modern, new-age films

The Silent Coup by Prasar Bharati Posted on 08 Jun,2020 | under COLUMNS Coming up: a win-win proposition for viewers as well as channel owners in the post Covid-19 scenario, writes Indrani Sen

Dish TV promotes d2h’s customised offerings in latest ad campaign Posted on 30 Apr,2019 | under DIGITIZATION Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers

Is TRAI justified in damning BARC? Posted on 28 Feb,2019 | under DIGITIZATION And conversely, is BARC right in showing the finger to the broadcast regulator?

Initiative wins media mandate for Dish TV Posted on 06 Aug,2018 | under DIGITIZATION Initiative will handle the entire media portfolio of both Dish TV and Videocon d2h including digital

Cable Operators Up in Arms Posted on 06 Aug,2018 | under DIGITIZATION It will be unfair if the pioneers satellite TV distribution get marginalised, writes Indrani Sen

Tata Sky launches Marathi feed for viewers Posted on 15 Jan,2018 | under DIGITIZATION The service, launched in partnership with Shemaroo, will give subscribers access to more than 120 films, 500 songs and the best in Marathi theatre

Dish TV, Videocon d2h merger gets MIB nod Posted on 18 Dec,2017 | under DIGITIZATION For the purpose of planning the post-merger integration, Dish TV has engaged Aon, Deloitte and PwC as consultants

Tata Sky unveils engaging ‘Dhamaka Rupee’ campaign Posted on 24 Jul,2017 | under DIGITIZATION The 360-degree campaign features Nayanthara for the Southern markets and Amitabh Bachchan across other markets in India

DishTV adds “DSports” sports channel Posted on 15 Feb,2017 | under DIGITIZATION Adds Discovery’s ‘DSports’ to its bouquet of sports channels