DIGITIZATION
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Tata continues to Play with Sky Posted on 02 Feb,2022 | under DIGITIZATION The brand, creative and production teams have done commendable work with the ads, writes Sanjeev Kotnala
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Tata Sky pays tribute to old customers on 14th anniv Posted on 11 Aug,2020 | under DIGITIZATION It created a video by reaching out to 14 of its lifelong customers who have witnessed the #14YearsOfJingalala journey
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Eros Now partners Dish TV Posted on 01 Jul,2020 | under DIGITIZATION Eros Now has a vast movie catalogue that features cult classics to modern, new-age films
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The Silent Coup by Prasar Bharati Posted on 08 Jun,2020 | under COLUMNS Coming up: a win-win proposition for viewers as well as channel owners in the post Covid-19 scenario, writes Indrani Sen
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Dish TV promotes d2h’s customised offerings in latest ad campaign Posted on 30 Apr,2019 | under DIGITIZATION Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers
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Is TRAI justified in damning BARC? Posted on 28 Feb,2019 | under DIGITIZATION And conversely, is BARC right in showing the finger to the broadcast regulator?
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Initiative wins media mandate for Dish TV Posted on 06 Aug,2018 | under DIGITIZATION Initiative will handle the entire media portfolio of both Dish TV and Videocon d2h including digital
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Cable Operators Up in Arms Posted on 06 Aug,2018 | under DIGITIZATION It will be unfair if the pioneers satellite TV distribution get marginalised, writes Indrani Sen
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Tata Sky launches Marathi feed for viewers Posted on 15 Jan,2018 | under DIGITIZATION The service, launched in partnership with Shemaroo, will give subscribers access to more than 120 films, 500 songs and the best in Marathi theatre
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Dish TV, Videocon d2h merger gets MIB nod Posted on 18 Dec,2017 | under DIGITIZATION For the purpose of planning the post-merger integration, Dish TV has engaged Aon, Deloitte and PwC as consultants
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Tata Sky unveils engaging ‘Dhamaka Rupee’ campaign Posted on 24 Jul,2017 | under DIGITIZATION The 360-degree campaign features Nayanthara for the Southern markets and Amitabh Bachchan across other markets in India
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DishTV adds “DSports” sports channel Posted on 15 Feb,2017 | under DIGITIZATION Adds Discovery’s ‘DSports’ to its bouquet of sports channels