MEDIA MATRIX

Paritosh Joshi: Saluting Rosa Parks Posted on 08 Mar,2013 | under MEDIA MATRIX The much reviled television has everything to do with who the young, exuberant and unstoppable woman is is and how she got here, writes Paritosh Joshi

Paritosh Joshi: When is a TV no longer a TV? Posted on 21 Feb,2013 | under MEDIA With his ‘Smart TV’ turning smart thanks to internet connectivity, Paritosh Joshi discovers a whole new world of television

Paritosh Joshi: 49ers lost the XLVIIth (but I’ll get over it) Posted on 11 Feb,2013 | under MEDIA The real game was hardly the burly gladiators of the two teams engaged in organized mayhem. It was what happened during the advertising break

Paritosh Joshi: Heads, you win. Tails, I lose Posted on 01 Feb,2013 | under MEDIA For the IRS, it’s a case of damned if you do and damned if you don’t

Paritosh Joshi: Ratings need reinventing Posted on 25 Jan,2013 | under MEDIA Faceless, identity-less statistics – or the very centre of all analytical exercises? It’s time to give viewers their due

Paritosh Joshi: In praise of Agora Redux Posted on 10 Jan,2013 | under MEDIA For a world grown fearful of the digital domain as a hotbed of intellectual piracy, Twitter was a telling contrast

LookBack 2012: Paritosh Joshi: It was roses, roses all the way Posted on 27 Dec,2012 | under LOOKBACK 2012 For Paritosh Joshi, as he looks at the television and print sectors, it was a good year by any standard!

Paritosh Joshi: Eternal Vigilance – The Price of Freedom Posted on 20 Dec,2012 | under MEDIA With shockers in the news every second day, the question arises – does media feed the frenzy? Paritosh Joshi takes a closer look

Paritosh Joshi: Open Secret: The New Consumer Classification System Posted on 14 Dec,2012 | under MEDIA The strength of the Indian SEC is attested to by its utility and durability over the last quarter century, but it may finally be past its ‘best by’ date. Enter, the NCCS

Paritosh Joshi: Statistical Doppelganger Posted on 07 Dec,2012 | under MEDIA One of the biggest problems that confounds market researchers is respondent fatigue associated with questionnaire duration. And intervier fatigue too, notes Paritosh Joshi

Paritosh Joshi: Channel brand or Programme brand? Posted on 16 Nov,2012 | under MEDIA Why do we still persist in thinking that channel brands can be all things to all people?

Paritosh Joshi: Advertisers their own worst enemies? Posted on 08 Nov,2012 | under MEDIA Broadcasters’ abject pusillanimity and advertisers’ cussed monomania has made it an awful place where perhaps media agencies can help clear the mess, writes Paritosh Joshi