Digital

BC Web Wise wins social mandate for SBI Gen Ins Posted on 01 Oct,2020 | under Digital The mandate includes managing SBIG’s social media presence.The account will be handled from BC Web Wise’s Mumbai office

Dentsu Programmatic targets premium OTT susbcribers under Dentsu Play Posted on 01 Oct,2020 | under ADVERTISING The platform targeting Netflix audiences outside the platform for Tata Nexon EV

What ‘The Social Dilemma’ gets right, and what it misses by a mile Posted on 22 Sep,2020 | under COLUMNS All ‘The Social Dilemma’ does is piece together much of what we already knew, in way that it created impact and will hopefully institute change, writes Bhuvi Gupta

Sourav Ganguly to push My11Circle Posted on 18 Sep,2020 | under Digital The new campaign launched by Games24x7 is part of the company’s efforts to “revolutionise game playing experience for all fantasy sports enthusiasts”

TRAI’s OTT recommendations uphold vision of Digital India: IAMAI Posted on 17 Sep,2020 | under Digital IAMAI has expressed its gratitude to TRAI for upholding the association’s longstanding position that digital services are not similar to conventional telecom services or even comparable to them in terms of regulating them

Leo Burnett launches  ‘What’s your mood?’ campaign for Amazon Prime Video Posted on 16 Sep,2020 | under Digital It’s a three-film integrated approach to showcase a vast repertoire of content available on the service

Paytm First Games announces Tendulkar as brand ambassador Posted on 16 Sep,2020 | under Digital Sachin Tendulkar to promote fantasy sports including cricket, kabaddi, football & basketball

MyTeam11 launches campaign IPL Posted on 16 Sep,2020 | under Digital Virender Sehwag, Danny Morrison, Jatin Sapru, Mayanti Langer, Suhail Chandhok and Sanjana Ganeshan to be the faces

Epic On partners with Amazon Pay Posted on 15 Sep,2020 | under Digital Amazon Pay users can avail offers on Epic On membership

Madison Digital wins digital SEO mandate for Indira IVF Posted on 14 Sep,2020 | under ADVERTISING The account was won in a multi-agency pitch

Amp up your Communication Strategy through Easter eggs Posted on 08 Sep,2020 | under COLUMNS But have marketers in India missed the opportunity to target consumers? Bhuvi Gupta delves into the issue

Flipkart launches insights tool for brands Posted on 31 Aug,2020 | under Digital To be called ‘Brand Pulse’, the tool will help brand understand real-time customer awareness on Flipkart