Digital

Hotstar unveils India Watch Report 2019 Posted on 11 Dec,2019 | under Digital The OTT plaform showcases the trends shaping the Indian video streaming landscape

Mother Sparsh unveils digital campaign Posted on 10 Dec,2019 | under Digital #UnscentedHappiness to showcase the mother-baby bond

ShareChat report highlights key UGC trends Posted on 09 Dec,2019 | under Digital Hindi led the UGC creation with 22.5 per cent share; followed by Tamil and Telegu

Nielsen India predicts the scope of e-commerce sector in India Posted on 06 Dec,2019 | under ADVERTISING Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022

VMateFilmistan campaign encourages users to participate and win cash prizes Posted on 04 Dec,2019 | under Digital Participate in VMate’s Filmistan Campaign and Stand a Chance to Win the Bumper Prize Car

Sidharth Kedia appointed CEO of Nodwin Gaming Posted on 04 Dec,2019 | under Digital Kedia, who was until recently EVP and Head of Strategy, Data Science and e-sports at Viacom18, will be based out of Mumbai where he’ll open the first regional office for Nodwin Gaming

Voot brings out the fun in kids via #MastiMeinAchhai campaign Posted on 02 Dec,2019 | under Digital The film highlights a mother’s unhesitant approach to introduce the Voot Kids world to her child, which makes screen time meaningful like never before

Myntra highlights its role as a fashion expert in new ad Posted on 22 Nov,2019 | under Digital The positioning pivots on Myntra being the facilitator for people to make an impression with fashion

The Big OTT Growth Story: Chapter 3 Posted on 22 Nov,2019 | under COLUMNS The regular OTT audience universe in India is already bigger than the regular theatre-goers universe in India, writes Shailesh Kapoor

Bhuvan Bam makes a point in latest ad film for Lenskart.com Posted on 20 Nov,2019 | under Digital Conceptualised by Lintas India, #HalkaRakhYaar campaign features the launch of AIR range

Sadly, India Shining in Mobile Ad Fraud Posted on 19 Nov,2019 | under Digital Indian marketers spend nearly 20%t of their ad budget on ad fraud, underscores MMA’s Benchmark Report

Men Rule OTT in India. 66% males dominate viewership Posted on 14 Nov,2019 | under Digital The Ormax OTT Audience Report: 2019 throws up some interesting numbers on 76.5 million OTT audience in India