Digital

Rise & Shine of the Digital Duo Posted on 12 Nov,2019 | under Digital The Google-Facebook duopoly enjoys 68% of India’s digital ad market and is set to grow, writes Indrani Sen

WPP highlights key social commerce trends in China Posted on 11 Nov,2019 | under Digital It provides insights into what is tipped to be the next disruptive formula to owning China’s marketplace

HDFC Life collaborates with Google to maximise campaign results Posted on 08 Nov,2019 | under Digital Application of Machine Learning has led to a noticeable increase in ROI

Media beyond Digital and TV Posted on 05 Nov,2019 | under Digital All marketers should regularly assess opportunities to use media beyond television and pure-play digital in their campaigns, writes Brian Wieser

Gozoop bags integrated marketing mandate for iBall Posted on 05 Nov,2019 | under Digital The company will be responsible for full funnel marketing solutions for a wide range of iBall products

TheSmallBigIdea wins digital duties for ‘Bala’ Posted on 05 Nov,2019 | under Digital Account was won post a multi-agency pitch

Weikfield Foods signs Buzzinga Digital to handle owned media Posted on 05 Nov,2019 | under Digital Buzzinga Digital specializes in digital ideation, media, and communication solutions

MX Player raises $110 million from Tencent and Times Internet Posted on 31 Oct,2019 | under Digital First, fundraise post-Times Internet’s majority acquisition last year

TikTok partners GoIbibo for its Diwali offering Posted on 25 Oct,2019 | under Digital The campaign encourages users to use exciting stickers and filters to create and share their special Diwali moments with the community

InMobi adds Microsoft Advtg platform for marketers Posted on 25 Oct,2019 | under ADVERTISING Brings the best of search and display marketing to brands

OYOs Weddingz.in unveils inaugural digital and outdoor campaign Posted on 25 Oct,2019 | under Digital Targets to-be-wed millennials and their families

As SVOD Grows, Media/Marketing Plans can Diversify Posted on 24 Oct,2019 | under Digital Advertisers concerned that US trends may play out globally can plan to reassess how they plan and buy media, writes Brian Wieser