Digital

Voot scales 100 million monthly active users Posted on 15 Jan,2020 | under Digital Emerges as the most engaged premium AVOD platform with 100 billion minutes of watch time in the year

Happydent partners Smile Foundation to launch #HappydentSparklingSmile Posted on 10 Jan,2020 | under Digital Every smile captured will contribute towards ‘Mission Education’ program of Smile Foundation

7 Social Groups. 7 Social Brands Posted on 09 Jan,2020 | under AVIK CHATTOPADHYAY The exercise of creating social brands is with a deep-down devious motive, to divide, deprive and eventually destroy, writes Avik Chattopadhyay

Habitual Analysis: How We Study the Media Industry Posted on 06 Jan,2020 | under Digital It’s vital to understand where and how relevant information is produced, testing ideas, and building models, writes Brian Wieser

BookMyShow unveils latest brand campaign Posted on 03 Jan,2020 | under Digital With a new tagline – ‘It All Starts Here’, BookMyShow highlights its role as the discovery engine for diverse entertainment offerings

VMate collaborates with Sunny Leone for its New Year campaign Posted on 30 Dec,2019 | under Digital The interactive video sticker is similar to video calling feature in smartphones

The Most Successful OTT Brands of the Decade Posted on 27 Dec,2019 | under COLUMNS Shailesh Kapoor lists the Top 5 OTT brands both from a content and a marketing perspective

Milestone Year for Mobile Posted on 23 Dec,2019 | under COLUMNS Like the rest of the world the average adult Indian will also be gradually moving to spending more time on mobile than on TV, writes Indrani Sen

It’s Sidharth Rao. The MxMIndia Mediaperson of the Year 2019 Posted on 20 Dec,2019 | under ADVERTISING His achievements have and will change the way digital advertising is perceived in India

Netflix to partner Viacom18 Studios for three originals Posted on 17 Dec,2019 | under Digital The series are helmed by some of India’s finest storytellers, notes a communique

Warc Marketer’s Toolkit 2020 report sheds focus on impact of digital Posted on 16 Dec,2019 | under Digital Brands will increasingly rely on platforms that combine advertising and e-commerce

Hotstar unveils India Watch Report 2019 Posted on 11 Dec,2019 | under Digital The OTT plaform showcases the trends shaping the Indian video streaming landscape