VIKAS MEHTA
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Are you barking up the right tree? Posted on 23 Jan,2023 | under COLUMNS The Indian consumer is not just price conscious but value conscious too, writes Vikas Mehta
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Pandemic: Not the driver of change but the change accelerator Posted on 09 Jan,2023 | under COLUMNS When many of the wants became needs, writes Vikas Mehta
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The Rise & Rise of Tier 2-3 Youngsters Posted on 26 Dec,2022 | under COLUMNS They are neither urban or rural and have carved out their own niche. Companies and brands need to understand them better, writes Vikas Mehta
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Agony & Ecstasy… Posted on 12 Dec,2022 | under ADVERTISING …of Fifa World Cup-related communication for Indian consumers. A review by Vikas Mehta
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Bisleri and the Chimera of the Tata Group Posted on 28 Nov,2022 | under COLUMNS In my opinion, Tatas being a good fit for Bisleri is a very tenuous link, writes Vikas Mehta, in his fortnightly column
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Ayush needs a cure push and not the prevention perception Posted on 14 Nov,2022 | under COLUMNS Vikas Mehta writes on how research rigour can help ayurveda get its due
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Emotion & Technology can go hand in hand Posted on 31 Oct,2022 | under COLUMNS The more brands use technology to bring alive its promise, the stronger will the emotional connect of the brand be, writes Vikas Mehta
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When the festival videos go marching in…. Posted on 18 Oct,2022 | under ADVERTISING it’s not necessary to do a feel-good Diwali ad as a force fit, writes Vikas Mehta in his fortnightly ‘With apologies to none at al’ column
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Do not berate brand purpose purposelessly Posted on 03 Oct,2022 | under COLUMNS A myopic metro-centric view is more detrimental than even the societal woes, writes Vikas Mehta in his fortnightly column, With apologies to none at all
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Feedback: the new WOM tool in town Posted on 20 Sep,2022 | under COLUMNS It can be a strong and powerful tool and is waiting to be exploited, writes Vikas Mehta
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Can the tragic death of Cyrus Mistry be a gamechanger in the way we look at driving and safety rules? Posted on 06 Sep,2022 | under COLUMNS Introducing ‘With Apologies to None at All’, a new fortnightly column by Vikas Mehta