VIKAS MEHTA

IPL Advertising – An apt reflection of the advertising industry Posted on 29 May,2023 | under ADVERTISING Pan Masala ads with washed out celebs dominated IPL advertising, rues Vikas Mehta

IPL – A chimera Posted on 15 May,2023 | under ADVERTISING Vikas Mehta makes a case of brands and advertisers to stop using celebrities starring in tobacco surrogates

Boycott: Our weapon to fight surrogate advertising Posted on 02 May,2023 | under ADVERTISING Vikas Mehta makes a case for a boycott of the pan masala as well as the celebrities & broadcasters promoting it

IPL: Are we the prisoners of advertisers’ laziness? Posted on 24 Apr,2023 | under ADVERTISING Vikas Mehta feels imprisoned by a cacophony of repetitive and listless ads on the TV/OTT coverage of the Indian Premier League 2023

A different rivalry emerging in IPL Posted on 10 Apr,2023 | under COLUMNS Move over MI vs CSK, KKR vs RCB, LSG vs SRH… it’s now Jio Cinema vs Star Sports, writes Vikas Mehta in ‘With apologies to none at all’

Can technology be a foe for your brand? Posted on 27 Mar,2023 | under COLUMNS Technology was supposed to turn brands into your partners in need, but does it really do that, asks Vikas Mehta

Vikas Mehta: The sham we enact on Women’s Day Posted on 13 Mar,2023 | under COLUMNS Why not use the millions of examples around us to tell the men that women can do little things which can make an enormous difference in everyone’s life, writes Vikas Mehta in ‘With apologies to none at all’

Vikas Mehta: Move over e-commerce. Here comes guilt commerce Posted on 06 Mar,2023 | under COLUMNS All boarding schools have a monthly off wherein the parents or the local guardians can take their wards away over a weekend, and that’s when guilt commerce flourishes, notes Vikas Mehta

Vikas Mehta: Thums Up, Kya Shah Rukh hai right choice? Posted on 20 Feb,2023 | under COLUMNS The Thums Up ad very beautifully captures the essence of the film and establishes Shah Rukh as an action hero, writes Vikas Mehta in ‘With apologies to none at all’

Upclose with Urban Bharat Posted on 06 Feb,2023 | under COLUMNS Vikas Mehta writes on his recent trips from Delhi to Dehradun by road and rail

Are you barking up the right tree? Posted on 23 Jan,2023 | under COLUMNS The Indian consumer is not just price conscious but value conscious too, writes Vikas Mehta

Pandemic: Not the driver of change but the change accelerator Posted on 09 Jan,2023 | under COLUMNS When many of the wants became needs, writes Vikas Mehta