SHAILESH KAPOOR

Shailesh Kapoor: State of our News Channels: Trite tributes to film legends Posted on 08 Nov,2012 | under BLOGS Why almost 20 news channels are unable to put up even one decent programme between them on the passing of a film icon, wonders Shailesh Kapoor

Shailesh Kapoor | Channel Brand: The Digitization Reality Posted on 01 Nov,2012 | under BLOGS With digitization, channel marketers will need to drop the logic that to create brand loyalty, one needs to create programme viewership, writes Shailesh Kapoor.

Shailesh Kapoor | Bigg Host: Salman Sets New Standards Posted on 25 Oct,2012 | under BLOGS Unlike several other celebrated TV hosts, Salman’s real contribution to Bigg Boss goes way beyond his name. Evidently, he has immersed himself in the show, notes Shailesh Kapoor

Shailesh Kapoor: Ratings Blackout or Opportunity Feast? Posted on 18 Oct,2012 | under BLOGS No TAM ratings for nine weeks could well throw an opportunity for some channels, especially the one-show variety, writes Shailesh Kapoor

Shailesh Kapoor: Zee TV: 20 Years and a Piece of History Posted on 11 Oct,2012 | under BLOGS Shailesh Kapoor picks 14 definitive programmes that cemented Zee’s place in the Indian television landscape, in his weekly column, TV Trail

Shailesh Kapoor: Is Appointment Viewing a myth? Posted on 04 Oct,2012 | under BLOGS Appointment viewership is the acid test for any programme, says Shailesh Kapoor in his weekly column, TV Trail

Shailesh Kapoor: Enter ‘short-form’ T20-style entertainment Posted on 27 Sep,2012 | under BLOGS What can be achieved in a certain time, should take only that much time. Short-form entertainment is soon going to play an even bigger role in our television viewing landscape, writes Shailesh Kapoor

Shailesh Kapoor: In A Family-Friendly Pack Posted on 20 Sep,2012 | under BLOGS The element of ‘sanskaar’ still plays a role in the life of the Indian youth, notes Shailesh Kapoor. How they behave at home is very different from how they behave outside it, once the family filters are switched off.

Shailesh Kapoor: Welcome Back, KBC! Posted on 13 Sep,2012 | under BLOGS The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail’.

Shailesh Kapoor: India’s Unwritten Food Story Posted on 06 Sep,2012 | under BLOGS In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called “niche television”, says Shailesh Kapoor in his weekly column, TV Trail

Shailesh Kapoor | The all-important C-Word Posted on 30 Aug,2012 | under BLOGS In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the ‘TV Trail’

Shailesh Kapoor: Myth-or-logical?! Posted on 23 Aug,2012 | under BLOGS If the market is getting younger, why are marketers succeeding with ‘older’ shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail