SHAILESH KAPOOR

  • Shailesh Kapoor: In A Family-Friendly Pack

    Shailesh Kapoor: In A Family-Friendly Pack Posted on 20 Sep,2012 | under BLOGS The element of ‘sanskaar’ still plays a role in the life of the Indian youth, notes Shailesh Kapoor. How they behave at home is very different from how they behave outside it, once the family filters are switched off.

  • Shailesh Kapoor: Welcome Back, KBC!

    Shailesh Kapoor: Welcome Back, KBC! Posted on 13 Sep,2012 | under BLOGS The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail’.

  • Shailesh Kapoor: India’s Unwritten Food Story

    Shailesh Kapoor: India’s Unwritten Food Story Posted on 06 Sep,2012 | under BLOGS In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called “niche television”, says Shailesh Kapoor in his weekly column, TV Trail

  • Shailesh Kapoor | The all-important C-Word

    Shailesh Kapoor | The all-important C-Word Posted on 30 Aug,2012 | under BLOGS In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the ‘TV Trail’

  • Shailesh Kapoor: Myth-or-logical?!

    Shailesh Kapoor: Myth-or-logical?! Posted on 23 Aug,2012 | under BLOGS If the market is getting younger, why are marketers succeeding with ‘older’ shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail

  • Shailesh Kapoor: Film Stars on TV - Free For All

    Shailesh Kapoor: Film Stars on TV – Free For All Posted on 16 Aug,2012 | under BLOGS Since ratings of reality shows don’t quite leapfrog with film star appearances though they do provide that bump at the box-office for movies, it’s time our TV industry reflects on its Bollywood obsession, notes Shailesh Kapoor in his weekly column, TV Trail

  • New weekly column by Shailesh Kapoor: Primetime Fiction - Reasons for Seasons?

    New weekly column by Shailesh Kapoor: Primetime Fiction – Reasons for Seasons? Posted on 09 Aug,2012 | under BLOGS Introducing a new weekly column by Shailesh Kapoor, co-founder and CEO of Ormax Media. Mr Kapoor will write on the business (and craft) of television content

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