SHAILESH KAPOOR

  • Shailesh Kapoor: Welcome Back, KBC!

    Shailesh Kapoor: Welcome Back, KBC! Posted on 13 Sep,2012 | under BLOGS The success of KBC cannot be measured through a mere rating number. Several shows may attract similar audience volumes, but KBC’s long-standing legacy makes it stand apart, writes Shailesh Kapoor in ‘TV Trail’.

  • Shailesh Kapoor: India’s Unwritten Food Story

    Shailesh Kapoor: India’s Unwritten Food Story Posted on 06 Sep,2012 | under BLOGS In India, food television remains peripheral, almost inconsequential. Food channels and food shows are one of the several genres that fall into a huge bucket called “niche television”, says Shailesh Kapoor in his weekly column, TV Trail

  • Shailesh Kapoor | The all-important C-Word

    Shailesh Kapoor | The all-important C-Word Posted on 30 Aug,2012 | under BLOGS In this maddening age of weekly ratings, there is a word that is hugely under-rated and way more important than differentiator, positioning and strategy, writes Shailesh Kapoor in the ‘TV Trail’

  • Shailesh Kapoor: Myth-or-logical?!

    Shailesh Kapoor: Myth-or-logical?! Posted on 23 Aug,2012 | under BLOGS If the market is getting younger, why are marketers succeeding with ‘older’ shows like Ramayan and Mahadev, asks Shailesh Kapoor in his weekly column, TV Trail

  • Shailesh Kapoor: Film Stars on TV - Free For All

    Shailesh Kapoor: Film Stars on TV – Free For All Posted on 16 Aug,2012 | under BLOGS Since ratings of reality shows don’t quite leapfrog with film star appearances though they do provide that bump at the box-office for movies, it’s time our TV industry reflects on its Bollywood obsession, notes Shailesh Kapoor in his weekly column, TV Trail

  • New weekly column by Shailesh Kapoor: Primetime Fiction - Reasons for Seasons?

    New weekly column by Shailesh Kapoor: Primetime Fiction – Reasons for Seasons? Posted on 09 Aug,2012 | under BLOGS Introducing a new weekly column by Shailesh Kapoor, co-founder and CEO of Ormax Media. Mr Kapoor will write on the business (and craft) of television content

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