SHAILESH KAPOOR

Shailesh Kapoor: Hindi GECs’ Latest Itch: 4% Rating Posted on 14 Aug,2015 | under SHAILESH KAPOOR Is it so impossibly difficult to create a programme (daily, weekly, whatever) that only 4% of Hindi-speaking India watches, asks Shailesh Kapoor

Shailesh Kapoor: The long tail of TV channels: An investor’s delight? Posted on 07 Aug,2015 | under SHAILESH KAPOOR For every eight new channels launched in the long tail, only one breaks even in its first decade, writes Shailesh Kapoor

Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges Posted on 17 Jul,2015 | under SHAILESH KAPOOR We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor

Shailesh Kapoor: FTII Row: The Chauhan School of Delusions Posted on 10 Jul,2015 | under SHAILESH KAPOOR In the merit list of probable FTII chairpersons, Gajendra Chauhan would struggle to make it to the first million, writes Shailesh Kapoor

Shailesh Kapoor: Are Reality Show Judges too Eager to Please? Posted on 03 Jul,2015 | under MEDIA It’s become an industry in itself with the emphasis to perform (and hug!), writes Shailesh Kapoor

Shailesh Kapoor: Lalit Modi: A Scam-Starved Media’s Saviour Posted on 19 Jun,2015 | under SHAILESH KAPOOR The focus of our news media has shifted progressively over the last two decades from reporting the news to owning the news, writes Shailesh Kapoor

Shailesh Kapoor: Getting Used to BARC Posted on 12 Jun,2015 | under SHAILESH KAPOOR Even as new fiction struggles, non-fiction continues to make some impact. The latest season of India’s Got Talent is by far its best and the first two episodes of The Voice India were impressive, writes Shailesh Kapoor

Shailesh Kapoor: Celebrity Endorsement Pangs and the Kangana Solution Posted on 05 Jun,2015 | under SHAILESH KAPOOR Celebrities too applying self-censorship rather than going about signing up endorsements recklessly in what tends to become a rat race between them, writes Shailesh Kapoor

Shailesh Kapoor: 2015: IPL’s Watershed Edition? Posted on 22 May,2015 | under SHAILESH KAPOOR You may not be a big fan of the IPL. But you cannot deny the success story that it has proven to be, writes Shailesh Kapoor

Shailesh Kapoor: Priyanka Chopra: India’s Breakthrough Girl Posted on 15 May,2015 | under SHAILESH KAPOOR It’s been a breakthrough that we have waited many long years for as Priyanka Chopra plays the lead in the ABC Network’s Quantico, writes Shailesh Kapoor

Shailesh Kapoor: Salman Verdict: If GECs won’t entertain you, News Channels will Posted on 08 May,2015 | under SHAILESH KAPOOR There is no such entity as “the Indian media”. It is a mere collection of individual businesses, engaged in cut-throat competition, often taking jibes at each other, through promos and readership claims and counter-claim ads, writes Shailesh Kapoor

Shailesh Kapoor: BARC Is Here: New Ratings, A New Era! Posted on 30 Apr,2015 | under SHAILESH KAPOOR After a two-year long trailer, the film has been released, but it will reveal itself reel by reel, scene by scene, writes Shailesh Kapoor