SHAILESH KAPOOR

Amith Prabhu: Notes from Nairobi from the World Conference on PR in Emerging Economies Posted on 23 Nov,2015 | under SHAILESH KAPOOR These gatherings are good but would do well with a healthy mix of speakers and delegates from every continent and every emerging economy, writes Amith Prabhu

The New Hindi GEC Fad: Supernaturally Yours Posted on 20 Nov,2015 | under SHAILESH KAPOOR What started as an experiment has now gained in size and momentum, writes Shailesh Kapoor

Fasten your Seatbelts for The Big Bihar Sunday Posted on 06 Nov,2015 | under SHAILESH KAPOOR Nov 8 is Results Day on News TV, but EVMs have changed the rules, writes Shailesh Kapoor

Shailesh Kapoor: With Rural Ratings, India is Split Wide Open Posted on 26 Oct,2015 | under SHAILESH KAPOOR The data itself has enough meat to keep conversations going, writes Shailesh Kapoor in this special analysis

Shailesh Kapoor: Prime Time News Is Facing Spokesperson Crisis Posted on 16 Oct,2015 | under SHAILESH KAPOOR We see a degeneration of the quality of spokespersons on news television with their need to speak more, interrupting others and talking over them, rues Shailesh Kapoor

Crossover Stars: Priyanka Chopra & Kapil Sharma Posted on 01 Oct,2015 | under SHAILESH KAPOOR The duo join Amitabh Bachchan, Shah Rukh Khan, AR Rahman and Irrfan as true crossover successes, writes Shailesh Kapoor

Shailesh Kapoor: Should 30% Success Rate Still Be Acceptable? Posted on 18 Sep,2015 | under SHAILESH KAPOOR In the entertainment business, if you get even 30% of what you launch right, you are a champion, whereas in any self-respecting FMCG company, that could mean you have to look for another job very soon, writes Shailesh Kapoor

Shailesh Kapoor: Silly Point: Taking Trade Communication To Consumers Posted on 11 Sep,2015 | under SHAILESH KAPOOR Colors’ media response on taking the top spot was restrained, in line with the BARC India advisory on what constitutes responsible use of data. However, the same cannot be said about many other channels, writes Shailesh Kapoor

Shailesh Kapoor: Split Personalities: TVF Pitchers & Rural Ratings Posted on 04 Sep,2015 | under SHAILESH KAPOOR TVF Pitchers manages to bring an authenticity of portrayal, in turn getting the appreciation of a fairly large corporate population of India, across industries, writes Shailesh Kapoor

Shailesh Kapoor: Prime Time News or Murder Investigations? Posted on 28 Aug,2015 | under SHAILESH KAPOOR It’s understandable that a high profile murder case would generate audience interest, but is debating a whodunit with half-a-dozen talking heads the best way of reporting a murder case, asks Shailesh Kapoor

Shailesh Kapoor: Rural Ratings: Interesting Days Ahead Posted on 21 Aug,2015 | under SHAILESH KAPOOR The impact of BARC’s proposed rural audience measurement is going to impact genres like GECs, News, Movies and Kids, writes Shailesh Kapoor

Shailesh Kapoor: Hindi GECs’ Latest Itch: 4% Rating Posted on 14 Aug,2015 | under SHAILESH KAPOOR Is it so impossibly difficult to create a programme (daily, weekly, whatever) that only 4% of Hindi-speaking India watches, asks Shailesh Kapoor