SHAILESH KAPOOR

India-Pakistan Ratings: Busting the Fragmentation Myth Posted on 28 Jun,2019 | under ADVERTISING The message is clear, writes Shailesh Kapoor. If carries a certain level of appeal and viewer pull, India can be fairly homogenous.

Cricket World Cup So Far: Still Waiting to Launch? Posted on 21 Jun,2019 | under MEDIA A late surge by one of the weaker teams, and this World Cup could suddenly light up, writes Shailesh Kapoor

Avengers: The Marvelous India Story Posted on 10 May,2019 | under MEDIA Can anything Indian, on TV or in films, match up to this level of craze anytime soon, asks Shailesh Kapoor

Bees Din Baad: May 23 Beckons Posted on 03 May,2019 | under MEDIA The media coverage of General Elections 2019 has been nothing remarkable, writes Shailesh Kapoor

Shailesh Kapoor: Delhi Crime: Investigative, Insightful & Incisive Posted on 12 Apr,2019 | under SHAILESH KAPOOR In all the hype around OTT shows over the last year or two, Delhi Crime will stand out as a genuine achievement, writes Shailesh Kapoor

Shailesh Kapoor: IPL 2019: Language-led Growth & more… Posted on 05 Apr,2019 | under COLUMNS From now till July 14, when the World Champions are crowned, it’s a non-stop cricket feast, writes Shailesh Kapoor

Elections & IPL: Both Battlefields are Ready Posted on 22 Mar,2019 | under MEDIA Let the games begin, writes Shailesh Kapoor… of the political and sporting kind

OTT: Ride Along, Because It’s Buzzing! Posted on 08 Mar,2019 | under SHAILESH KAPOOR It’s going to be about big guys and big bucks. It’s going to be quite a ride over the next two years, and I, for one, am not blinking

Shailesh Kapoor: 2019 Likely to be Hindi GEC’s Worst Year Ever? Posted on 01 Mar,2019 | under COLUMNS Deadwood content has no place in an entertainment ecosystem that’s driven by an overload of options, writes Shailesh Kapoor

Shailesh Kapoor: 2019 and the Politics of Entertainment Posted on 22 Feb,2019 | under SHAILESH KAPOOR Shailesh Kapoor on four recent incidents, from 2019 itself, that show how political influence on entertainment is spreading wide

Election Battleplace: Social or Traditional Media? Posted on 08 Feb,2019 | under Digital These will possibly be the first general elections where the agenda is driven more by social than traditional media, writes Shailesh Kapoor

Shailesh Kapoor: TRAI’s Tariff Order: What Lies Ahead? Posted on 01 Feb,2019 | under SHAILESH KAPOOR The biggest challenge that is evident already, and will manifest itself fully once the critical date arrives, is consumer comprehension, writes Shailesh Kapoor