SHAILESH KAPOOR
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Shailesh Kapoor: Not Releasing At A Theatre Near You Posted on 04 Oct,2019 | under COLUMNS If you don’t have the minimum threshold level of face value and packaging, the theatre is going to be increasingly out of reach, writes Shailesh Kapoor
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The Big OTT Growth Story: Chapter 2 Posted on 20 Sep,2019 | under Digital There has been a significant jump in the quality of the top shows in 2019, writes Shailesh Kapoor
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Chandrayaan 2: Pop Patriotism Is Here Posted on 13 Sep,2019 | under COLUMNS Aggressive nationalism especially on television in recent years results is the new kind of patriotism that the old school has to get used to, writes Shailesh Kapoor
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Shailesh Kapoor: Test Cricket Championship: Survival Tactics? Posted on 06 Sep,2019 | under COLUMNS What Test cricket needs is a business model that does not depend much on TV ratings, writes Shailesh Kapoor
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Sony Sab: An Unusual Success Story Posted on 30 Aug,2019 | under MEDIA Riding high on the popularity of Taarak Mehta…, the channel is the #1 on time spent by viewer index, writes Shailesh Kapoor
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Ageless Wonder Posted on 23 Aug,2019 | under COLUMNS Kaun Banega Crorepati provides a certain comfort with the familiar, writes Shailesh Kapoor
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Shailesh Kapoor: Man Vs. No Wild: Great Marketing, Bizarre Content Posted on 16 Aug,2019 | under COLUMNS The episode, by all means, can be termed as a huge marketing success, even though the content was a letdown, writes Shailesh Kapoor
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Shailesh Kapoor: HAHK: 25 Years… And A Legacy That Will Last Forever Posted on 09 Aug,2019 | under COLUMNS In times when anniversaries of eminently forgettable films are celebrated on social media with great fanfare, the 25th anniv of Hum Aapke Hain Koun..! deserves a genuine shout out, writes Shailesh Kapoor
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The Big OTT Growth Story – Chapter 1 Posted on 19 Jul,2019 | under COLUMNS Shailesh Kapoor kicks off a series focusing on OTT with a look at the impact of the new platform on cinema-going
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The Silver Lining to India’s World Cup Exit Posted on 12 Jul,2019 | under COLUMNS While the end of India’s World Cup dream meant a heartbreak for many, we’ve seen a very mature media and fan response, writes Shailesh Kapoor
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India-Pakistan Ratings: Busting the Fragmentation Myth Posted on 28 Jun,2019 | under ADVERTISING The message is clear, writes Shailesh Kapoor. If carries a certain level of appeal and viewer pull, India can be fairly homogenous.
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Cricket World Cup So Far: Still Waiting to Launch? Posted on 21 Jun,2019 | under MEDIA A late surge by one of the weaker teams, and this World Cup could suddenly light up, writes Shailesh Kapoor