SHAILESH KAPOOR

Shailesh Kapoor: Not Releasing At A Theatre Near You Posted on 04 Oct,2019 | under COLUMNS If you don’t have the minimum threshold level of face value and packaging, the theatre is going to be increasingly out of reach, writes Shailesh Kapoor

The Big OTT Growth Story: Chapter 2 Posted on 20 Sep,2019 | under Digital There has been a significant jump in the quality of the top shows in 2019, writes Shailesh Kapoor

Chandrayaan 2: Pop Patriotism Is Here Posted on 13 Sep,2019 | under COLUMNS Aggressive nationalism especially on television in recent years results is the new kind of patriotism that the old school has to get used to, writes Shailesh Kapoor

Shailesh Kapoor: Test Cricket Championship: Survival Tactics? Posted on 06 Sep,2019 | under COLUMNS What Test cricket needs is a business model that does not depend much on TV ratings, writes Shailesh Kapoor

Sony Sab: An Unusual Success Story Posted on 30 Aug,2019 | under MEDIA Riding high on the popularity of Taarak Mehta…, the channel is the #1 on time spent by viewer index, writes Shailesh Kapoor

Ageless Wonder Posted on 23 Aug,2019 | under COLUMNS Kaun Banega Crorepati provides a certain comfort with the familiar, writes Shailesh Kapoor

Shailesh Kapoor: Man Vs. No Wild: Great Marketing, Bizarre Content Posted on 16 Aug,2019 | under COLUMNS The episode, by all means, can be termed as a huge marketing success, even though the content was a letdown, writes Shailesh Kapoor

Shailesh Kapoor: HAHK: 25 Years… And A Legacy That Will Last Forever Posted on 09 Aug,2019 | under COLUMNS In times when anniversaries of eminently forgettable films are celebrated on social media with great fanfare, the 25th anniv of Hum Aapke Hain Koun..! deserves a genuine shout out, writes Shailesh Kapoor

The Big OTT Growth Story – Chapter 1 Posted on 19 Jul,2019 | under COLUMNS Shailesh Kapoor kicks off a series focusing on OTT with a look at the impact of the new platform on cinema-going

The Silver Lining to India’s World Cup Exit Posted on 12 Jul,2019 | under COLUMNS While the end of India’s World Cup dream meant a heartbreak for many, we’ve seen a very mature media and fan response, writes Shailesh Kapoor

India-Pakistan Ratings: Busting the Fragmentation Myth Posted on 28 Jun,2019 | under ADVERTISING The message is clear, writes Shailesh Kapoor. If carries a certain level of appeal and viewer pull, India can be fairly homogenous.

Cricket World Cup So Far: Still Waiting to Launch? Posted on 21 Jun,2019 | under MEDIA A late surge by one of the weaker teams, and this World Cup could suddenly light up, writes Shailesh Kapoor