SHAILESH KAPOOR

Pull, not Push: Film marketing is no longer the same Posted on 19 Aug,2022 | under COLUMNS The days of push marketing are numbered, at least for entertainment products, writes Shailesh Kapoor

Time to Cancel the Cancel Culture? Posted on 05 Aug,2022 | under COLUMNS It’s perhaps time to boycott the boycott hashtags, to cancel the cancel culture,writes Shailesh Kapoor

Politics on the Sleeve Posted on 22 Jul,2022 | under COLUMNS Sudhir Chaudhary has used his trademark style to become one of the most popular Hindi anchors in India, writes Shailesh Kapoor

2022 So Far: The Best of Indian Streaming Posted on 15 Jul,2022 | under COLUMNS The first half of 2022 has seen its fair share of hits and misses on the streaming front. Shailesh Kapoor picks five Indian originals that made a mark in H1/2022

2022: Six Months & Counting Posted on 01 Jul,2022 | under COLUMNS We can expect that the second half of 2022 will not be short of fireworks, writes Shailesh Kapoor

PrimeTime Debates: Hate Story 2022 Posted on 10 Jun,2022 | under COLUMNS The only community who can action a change are advertisers. If the money dries up, TV channels will have to fix things, writes Shailesh Kapoor

And the eyes have it… Posted on 03 Jun,2022 | under COLUMNS Despite progress in the digital space, there are some uniquely Indian challenges that impact the M&E market, writes Shailesh Kapoor

Genre by Genre… Tumbling of the Telly Posted on 20 May,2022 | under COLUMNS While at an overall level, TV has managed to hold its place under the sun, not all television genres have managed this equally, writes Shailesh Kapoor

Dubbed & Delivered: K.G.F, Doctor Strange & more Posted on 13 May,2022 | under COLUMNS Dubbing has unlocked a world of content hitherto inaccessible to wider Indian audiences, writes Shailesh Kapoor

Looking consumer, talking trade Posted on 29 Apr,2022 | under COLUMNS Everyone wants to talk trade. Box-office, ratings and subscriber bases have seeped into B2C terminology, writes Shailesh Kapoor

On the field and off it: The big IPL year Posted on 08 Apr,2022 | under COLUMNS The Indian Premier League broadcast rights auction in June will impact the landscape of Indian media, writes Shailesh Kapoor

The Façade of Being #1 Posted on 25 Mar,2022 | under COLUMNS None of the channels were technically lying in their claims of being numero uno, they were just looking at TG cuts that suited them, writes Shailesh Kapoor