PRABHAKAR MUNDKUR

The Unfairness of It All Posted on 03 Jul,2020 | under ADVERTISING Is Unilever’s change of ‘Fair & Lovely’ to ‘Glow & Lovely’ merely cosmetic? And is the new name any good, asks Prabhakar Mundkur

Leadership Lessons from Sports Coaches Posted on 05 Mar,2020 | under COLUMNS The winning and losing outcomes are completely secondary to the teaching of valuable life lessons, writes Prabhakar Mundkur

Is Super Bowl the American version of IPL? Posted on 04 Feb,2020 | under ADVERTISING Advertisers might want to give the IPL a better shot, writes Prabhakar Mundkur

Prabhakar Mundkur: Does Media truly reflect Public Opinion? Posted on 22 Jan,2020 | under COLUMNS We need to take both social media and mainstream media with the proverbial pinch of salt and it may not always be a correct barometer of public opinion, writes Prabhakar Mundkur

Will Marketing be forced to take sides? Posted on 14 Jan,2020 | under COLUMNS The political ideologies of celebs may now need to be factored in, writes Prabhakar Mundkur

Is Your Ad Agency Cheating on You? Posted on 03 Jan,2020 | under ADVERTISING With earnings going south, inflated billings have led clients to doubt even the honest ad agencies, writes Prabhakar Mundkur

Prabhakar Mundkur | Bay99: Collective Spaces means Collective Intelligence Posted on 23 Aug,2019 | under PRABHAKAR MUNDKUR For years Ogilvy, JWT, and other agencies in the WPP group saw each other as competition. Now they might have to see each other as collaborators when they meet each other in the elevator every morning, writes Prabhakar Mundkur

Prabhakar Mundkur: What Clients Want Posted on 13 Dec,2018 | under PRABHAKAR MUNDKUR The industry obviously is in a state of flux and in some ways, it might not be the best time to look at it with a microscope, writes Prabhakar Mundkur

Prabhakar Mundkur: Remembering Alyque Posted on 17 Nov,2018 | under ADVERTISING Alyque was not just a star. He was an icon both for the advertising and the theatre industry. A tribute by Prabhakar Mundkur

Prabhakar Mundkur: Not moving people but moving forward with Uber Posted on 14 Jun,2018 | under PRABHAKAR MUNDKUR When a star endorses a device but the tweet gets sent with another device, consumers know that celebrities are bluffing, writes Prabhakar Mundkur

Prabhakar Mundkur: Millennial Mania Posted on 07 Jun,2018 | under PRABHAKAR MUNDKUR Every marketer is trying to attract the so-called ‘millennial’ even for products that earlier might not have been marketed to millennials, writes Prabhakar Mundkur

Prabhakar Mundkur: The song “Rishta Wahi. Baat Nayi” from Star Plus has an Earworm Posted on 31 May,2018 | under PRABHAKAR MUNDKUR I found myself humming the song soon after which is quite an achievement considering most songs and jingles today are like wallpaper…  you hardly notice them, writes Prabhakar Mundkur