PRABHAKAR MUNDKUR

AdBuzz by Prabhakar Mundkur: Manyavar makes a come back Posted on 13 Dec,2021 | under ADVERTISING While the ads have no real idea, Manyavar has made people forget their angst against the Kanyamaan ad, writes Prabhakar Mundkur

Truecaller – Jamming the Scam Calls Posted on 06 Dec,2021 | under ADVERTISING The service provider’s ads have proved me wrong that Indian advertising has lost its humour, writes Prabhakar Mundkur

Advertising and the Two Indias Posted on 29 Nov,2021 | under ADVERTISING The new Tanishq ad breaks the traditional stereotype of how women have been portrayed in advertising, writes Prabhakar Mundkur

Are we Losing our Sense of Humour? Posted on 22 Nov,2021 | under ADVERTISING If we are, then it’s time we did something about it, writes Prabhakar Mundkur

Prabhakar Mundkur: Mechanical watches – the new piece of jewellery Posted on 08 Nov,2021 | under ADVERTISING A Titan ad for its premium range of mechanical watches enthuses Prabhakar Mundkur

Prabhakar Mundkur: Dinosaur talks to Humanity on Extinction Posted on 01 Nov,2021 | under COLUMNS It is not always that the UN creates breakthrough creative work, but the UNDP commercial does stand out, writes Prabhakar Mundkur

Wunderman Thompson: Pinning the tail on the donkey Posted on 25 Oct,2021 | under Ad Agencies With the change in leadership, the last vestiges of a Thompson company in India blur into the distance, writes Prabhakar Mundkur

Prabhakar Mundkur: An Ode to Steve Jobs Posted on 18 Oct,2021 | under COLUMNS Prabhakar Mundkur on how he can’t get over the brilliance of the commentary of the Think Different commercial

Air India Maharajah: An Anachronism or Timeless? Posted on 11 Oct,2021 | under ADVERTISING Considering that the Maharajah is a crucial part of the airline’s brand equity, Prabhakar Mundkur hopes he will be re-incarnated

Coke’s ‘Real Magic’ casts a new spell! Posted on 04 Oct,2021 | under COLUMNS If Gen Z does think like this (as in the commercial), maybe we can hope for World Peace, writes Prabhakar Mundkur

Cadbury ad. Overdependent on Nostalgia? Posted on 20 Sep,2021 | under ADVERTISING I firmly believe that Art must do its bit to change society so that Life can start to imitate Art, writes Prabhakar Mundkur in an all-new season of his weekly column, Ad Buzz

By Invitation | Prabhakar Mundkur: Rediffusion – Never too late? Posted on 04 May,2021 | under BY INVITATION Sandeep Goyal can hardly be underestimated. His aggressive business stance is well-known.  As is his passion for hard work, and particularly his extreme dismay at losing, writes Prabhakar Mundkur