PRABHAKAR MUNDKUR

Cadbury ad. Overdependent on Nostalgia? Posted on 20 Sep,2021 | under ADVERTISING I firmly believe that Art must do its bit to change society so that Life can start to imitate Art, writes Prabhakar Mundkur in an all-new season of his weekly column, Ad Buzz

By Invitation | Prabhakar Mundkur: Rediffusion – Never too late? Posted on 04 May,2021 | under BY INVITATION Sandeep Goyal can hardly be underestimated. His aggressive business stance is well-known.  As is his passion for hard work, and particularly his extreme dismay at losing, writes Prabhakar Mundkur

It’s Mera Bharat Mahaan for Micromax Posted on 22 Oct,2020 | under ADVERTISING We have a choice now, writes Prabhakar Mundkur. Either conform to the feelings of the new India that has been emerging for the last six years or continue to live in the past

Prabhakar Mundkur: While the world is rising for unity, are we digressing? Posted on 13 Oct,2020 | under ADVERTISING By Prabhakar Mundkur   2020 is a year of huge upheavals not only because of Covid, but because of the huge social uprisings for unity.   The killing of George Floyd, a 46-year-old black man in Minneapolis, by the police […]

The Unfairness of It All Posted on 03 Jul,2020 | under ADVERTISING Is Unilever’s change of ‘Fair & Lovely’ to ‘Glow & Lovely’ merely cosmetic? And is the new name any good, asks Prabhakar Mundkur

Leadership Lessons from Sports Coaches Posted on 05 Mar,2020 | under COLUMNS The winning and losing outcomes are completely secondary to the teaching of valuable life lessons, writes Prabhakar Mundkur

Is Super Bowl the American version of IPL? Posted on 04 Feb,2020 | under ADVERTISING Advertisers might want to give the IPL a better shot, writes Prabhakar Mundkur

Prabhakar Mundkur: Does Media truly reflect Public Opinion? Posted on 22 Jan,2020 | under COLUMNS We need to take both social media and mainstream media with the proverbial pinch of salt and it may not always be a correct barometer of public opinion, writes Prabhakar Mundkur

Will Marketing be forced to take sides? Posted on 14 Jan,2020 | under COLUMNS The political ideologies of celebs may now need to be factored in, writes Prabhakar Mundkur

Is Your Ad Agency Cheating on You? Posted on 03 Jan,2020 | under ADVERTISING With earnings going south, inflated billings have led clients to doubt even the honest ad agencies, writes Prabhakar Mundkur

Prabhakar Mundkur | Bay99: Collective Spaces means Collective Intelligence Posted on 23 Aug,2019 | under PRABHAKAR MUNDKUR For years Ogilvy, JWT, and other agencies in the WPP group saw each other as competition. Now they might have to see each other as collaborators when they meet each other in the elevator every morning, writes Prabhakar Mundkur

Prabhakar Mundkur: What Clients Want Posted on 13 Dec,2018 | under PRABHAKAR MUNDKUR The industry obviously is in a state of flux and in some ways, it might not be the best time to look at it with a microscope, writes Prabhakar Mundkur