INDRANI SEN
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The Changing World of Inspirations Posted on 07 Nov,2022 | under ADVERTISING The Wunderman Thompson report can help up marketing investment in various forms of digital media for reaching target consumers, writes Indrani Sen
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The Future of Digital India lies in Voice, Video & Vernacular Posted on 10 Oct,2022 | under COLUMNS The emerging digital ecosystem is calling for urgent applications of voice and video in vernacular, writes Indrani Sen
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Looking Back at the last 11 Years Posted on 12 Sep,2022 | under COLUMNS Indrani Sen sums up It is doubtful if we will see another such eventful and colourful decade of ups and downs in M&E industry in the near future
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Adani Stake Buy of NDTV | Indrani Sen: 8/23! Posted on 29 Aug,2022 | under COLUMNS NDTV shares which were not doing well in the market have got a boost after the takeover bid by Adani Group, writes Indrani Sen
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TV Industry Needs a Better Household Establishment Survey Posted on 01 Aug,2022 | under COLUMNS It’s high time that research organisations provide M&E with a comprehensive overview, writes Indrani Sen
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Can Decarbonisation of Media Help to Meet India’s Decarbonisation Goals By 2030? Posted on 25 Jul,2022 | under COLUMNS The growth of internet and digital media riding on the penetration of smartphones in India has become another area of concern for climatologists, writes Indrani Sen
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Do we really need rules to control cross-media ownership? Posted on 11 Jul,2022 | under COLUMNS The proposed restraints will result in imposing control on normal business activities, worries Indrani Sen
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Indian M&E CAGR 8.8%, nearly twice that of global Posted on 04 Jul,2022 | under COLUMNS The global comparisons across different segments makes the PWC report an interesting read, writes Indrani Sen
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Thoughts on IPL Media Rights, a week after Posted on 20 Jun,2022 | under COLUMNS Indrani Sen weighs in the various dynamics of broadcast and OTT market given last week’s auctions
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Smalltown India is the future for SVOD Posted on 13 Jun,2022 | under COLUMNS Indrani Sen on the Indian OTT audience through the lens of Ormax Media
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Remembering my friend, Pradeep Guha Posted on 06 Jun,2022 | under COLUMNS Indrani Sen’s tribute to her old friend, an extraordinary man who walked tall in his lifetime and left a long tail of unforgettable impressions
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Indrani Sen: Tuning into Podcasts Posted on 09 May,2022 | under COLUMNS Since August 2020 when she wrote on podcasts, it appears the podcast market has done remarkably well in India, writes Indrani Sen