MxMIndia

Indrani Sen: Booming Digital Advertising Posted on 09 Nov,2020 | under COLUMNS The TAM India report confirms the accelerated growth of digital advertising during the lockdown and the post-lockdown period, writes Indrani Sen

IPL 13 Rules. And how! Posted on 02 Nov,2020 | under COLUMNS The report predicts that the IPL buzz volume of the digital track will grow from 37 mn in 2019 to 60 mn+ in 2020, writes Indrani Sen

Three Key Media Trends Sweeping the Pandemic-hit World Posted on 26 Oct,2020 | under COLUMNS Indrani Sen refers to an emarketer.com study which providing A&M with deep insights

Indrani Sen: Exploring remedies for two burning topics stalking our industry Posted on 19 Oct,2020 | under COLUMNS On the TRP issue, unless the industry bodies as well as TRAI review and redesign the rules for punishing malpractices related to TV ratings, we would never be able to have a robust audience measurement system in spite of all the technological advancements, writes Indrani Sen. On the Tanishq ad issue, she asks: Do we really need to control user driven content on social media?

D K Bose: Father of Social Communication in India Posted on 12 Oct,2020 | under ADVERTISING Indrani Sen pays tribute to veteran adperson Dwipal Kumar Bose who passed away on the morning of October 9

Indrani Sen on D K Bose: Caring, Passionate, Awesome Posted on 10 Oct,2020 | under INDRANI SEN Bose will be remembered among his friends and associates for his caring nature, his passion for learning and teaching and his awesome energy.

The Great Churning of the Media Cauldron Posted on 05 Oct,2020 | under COLUMNS Indrani Sen looks deeper into the numbers in the KPMG M&E Industry Report 2020

Can ASCI Play A Role In Review of Surrogate Advertising? Posted on 21 Sep,2020 | under COLUMNS Indrani Sen hopes that adequate notice would be given to the industry for changing their ads as per the new guidelines

How India’s Gen Z is addicted to Streaming Posted on 14 Sep,2020 | under ADVERTISING Younger adults are hooked on to streaming services, notes a DAN report, writes Indrani Sen

IPL 13: Who will Gain & Who will Lose? Posted on 07 Sep,2020 | under COLUMNS There has been much speculation on how much revenue BCCI, the eight franchisees and Star India will be able to earn this year given it will be held away from home turf

12 minute ad cap may turn to 12 death nails for FTA channels Posted on 24 Aug,2020 | under COLUMNS After the 7-yr delay, TRAI could’ve waited for normalcy to return before enforcing the cap, writes Indrani Sen

Dramatic changes in Indian Ad Industry Posted on 19 Aug,2020 | under Ad Agencies Indrani Sen scans the mid-year review of the Pitch Madison Advertising Report 2020