INDRANI SEN

When Subscription Outpaced Advertising Growth… Posted on 30 Mar,2020 | under COLUMNS While the report is good for reviewing trends and growth in 2019 over 2018, one cannot rely on future forecasts, till EY releases an update, writes Indrani Sen

Just how much Covid-19 impact AdEx in 2020? Posted on 16 Mar,2020 | under COLUMNS On the whole, it does not promise to be an exciting year for media and advertising in India, writes Indrani Sen

India: Still a Small Player in Sports Posted on 09 Mar,2020 | under COLUMNS … unless we can improve our standards in non-cricketing sports, writes Indrani Sen

Well-Pitched Delivery! Posted on 17 Feb,2020 | under ADVERTISING The Pitch Madison Advertising Report 2020 is more firmly rooted in the Indian media and market scenario, writes Indrani Sen

A Roller Coaster Ride of Adspends Posted on 10 Feb,2020 | under ADVERTISING Digital media has gained its own momentum of growth in India, writes Indrani Sen reviewing the GroupM TYNY 2020 report

Indrani Sen: The Window of Mobile Payment Posted on 03 Feb,2020 | under COLUMNS India still has to go a long way before catching up China’s rate of penetration among smartphone users, writes Indrani Sen

The Four Giant Leaps Posted on 27 Jan,2020 | under ADVERTISING After the first giant leap from 2016 to 2019, in three more giant leaps digital advertising could achieve fantastic growth, writes Indrani Sen

Indrani Sen: Millennial Mothers & Media Posted on 13 Jan,2020 | under COLUMNS The Femina report available for downloading lacks in providing in-depth understanding of their lifestyle and does not offer meaningful insights to their media habits, writes Indrani Sen

Indrani Sen: Will Ekam get a new lease of life in this New Year? Posted on 06 Jan,2020 | under COLUMNS The question which BARC needs to address now is how to revive and kickstart Ekam in 2020, writes Indrani Sen

Milestone Year for Mobile Posted on 23 Dec,2019 | under COLUMNS Like the rest of the world the average adult Indian will also be gradually moving to spending more time on mobile than on TV, writes Indrani Sen

What’s Hot on Online Video Viewing Posted on 16 Dec,2019 | under COLUMNS Some surprising facts and myth-breakers in Hotstar’s India Watch Report, writes Indrani Sen

Promoting or Muzzling the Digital Media Posted on 02 Dec,2019 | under COLUMNS The I&B ministry proposal poses a severe threat to the freedom of the digital media, writes Indrani Sen