INDRANI SEN

Localisation in Indian Digital Media Market Posted on 04 Nov,2019 | under COLUMNS Indrani Sen is back with a new season of her commentary, to focus on the issue of localisation, and more

No-brainer, but shape of things to come… Posted on 24 Jun,2019 | under COLUMNS Adult Indians spend almost one-third of daily media time on digital, notes Indrani Sen

Will Skinny Bundles work in India? Posted on 27 May,2019 | under Digital TV channels who were early adopters of OTT platforms will enjoy a distinct advantage, writes Indrani Sen

Indrani Sen: Measuring OOH media in India: A plight or a challenge? Posted on 11 Mar,2019 | under INDRANI SEN There is also lack of sharing of knowledge of the measurements carried out by individual outdoor agencies, which needs to be addressed, writes Indrani Sen

Gung-ho TV Advertising Trends Posted on 26 Feb,2019 | under INDRANI SEN The TV AdEx data of 2018 by TAM Axis seems to indicate that Indian TV ad revenue is set for a roller coaster ride in 2019, writes Indrani Sen

Indian Ad Industry: Are Happy Times Really Here Again? Posted on 18 Feb,2019 | under ADVERTISING Indrani Sen analyses the numbers unveiled in GroupM’s TYNY 2019 and Madison’s PMAR 2019 reports

Indrani Sen: Indian Social media in 2019: “Big Brother” to watch over users Posted on 14 Jan,2019 | under INDRANI SEN This proposed amendment in our IT rules has far more serious long-term implications, but strangely till now there have been very little public views with 18 days left for commenting on the same, writes Indrani Sen

Indrani Sen: Looking back at 2018 Posted on 31 Dec,2018 | under INDRANI SEN Market indicators show that traditional media industry in India has good reasons to welcome 2019

Indrani Sen: Should the A& M Industry allow a TV Ratings blackout? Posted on 10 Dec,2018 | under INDRANI SEN If the A&M industry allows this proposal to get implemented, it may just be the beginning of many other high-handed moves by IBF exercising their majority shareholding of BARC, writes Indrani Sen

Indrani Sen: Digital has hardly affected popularity of TV and Print in India Posted on 19 Nov,2018 | under INDRANI SEN Among the four key trends shown in the eMarketer report, it reconfirms that the “World has gone mobile” and “World internet users have also embraced social networking”.

Just how much do we spend on media for Diwali ad campaigns? Posted on 05 Nov,2018 | under ADVERTISING Trying to estimate spends is like story of the blind men and the elephant, writes Indrani Sen

A 4-tier formula for curbing #MeToo complaints Posted on 15 Oct,2018 | under INDRANI SEN Veteran adperson & academic Indrani Sen looks at ways to tackle the sexual harassment malaise