INDRANI SEN

Indrani Sen: Tuning into Podcasts Posted on 09 May,2022 | under COLUMNS Since August 2020 when she wrote on podcasts, it appears the podcast market has done remarkably well in India, writes Indrani Sen

Will BARC’s new policy for news ratings clear the mess? Posted on 21 Mar,2022 | under COLUMNS The re-start of ratings comes at a time when most annual deals for TV channels are negotiated, writes Indrani Sen

Indian ad industry nears 100k cr milestone Posted on 21 Feb,2022 | under COLUMNS The current year promises to be good for adspend growth (over 2021) with PMAR predicting 20% and TYNY forecasting a 22% growth, notes Indrani Sen

Indrani Sen: Valentine’s Day Spreads Riding on Media Wings Posted on 14 Feb,2022 | under COLUMNS The concept of Valentine’s Day has been promoted by national and regional TV channels who have made it an integral part of their content than by advertisement related to the concept, writes Indrani Sen

Expectations from Union Budget 2022 Posted on 31 Jan,2022 | under COLUMNS The A&M sector was severely affected by the shrinking of our GDP, writes Indrani Sen

Boom, Boom! India’s Short Form Video (SFV) market explodes. And how! Posted on 24 Jan,2022 | under COLUMNS It disrupt the current digital media consumption pattern of Indians, writes Indrani Sen

Looking Ahead at 2022 Posted on 03 Jan,2022 | under COLUMNS The year for Media & Entertainment will perhaps be known as the year of Non-Fungible Tokens, writes Indrani Sen

Digital Duopoly changes to Triopoly Posted on 20 Dec,2021 | under COLUMNS Advertisers may prefer Amazon as it reduces the risk of ads appearing in the wrong environment, writes Indrani Sen

Indrani Sen: Media Trends & Predictions 2022 Posted on 22 Nov,2021 | under COLUMNS Kantar predicts the brands that invest – in data, insight, people and marketing – will flourish beyond the rest, notes Indrani Sen

Indrani Sen: Monopolising the Metaverse Posted on 15 Nov,2021 | under COLUMNS The name of the company would surely create an illusion of a monopoly, writes Indrani Sen

Indrani Sen: Is Indian Media Audience Research Going Backward? Posted on 01 Nov,2021 | under COLUMNS It is high time that the advertisers and the agencies take a stock of the situation and take corrective measures for ensuring the way forward for conducting cross-media audience research, writes Indrani Sen

Indrani Sen: A Review of Vivo IPL 2021 Phase II Posted on 04 Oct,2021 | under COLUMNS The strategy of telecast in multiple languages has really helped the broadcaster to grow the viewership, writes Indrani Sen