INDRANI SEN

Indrani Sen: Does the growth of messaging apps & social media apps open up new opportunities for Indian marketers? Posted on 20 Sep,2021 | under COLUMNS It seems that while brand awareness can be promoted through the apps, Indian consumers are still not ready to spend money despite assurances, writes Indrani Sen

Indrani Sen: Writings on the TV Wall Posted on 31 Aug,2021 | under COLUMNS So will Streaming kill the Television Star in India? Indrani Sen looks at data from the US and analyses

Happy days may be here again, for adspends Posted on 24 Aug,2021 | under COLUMNS Indian Advertising Industry is set for high growth in 2021 H2, writes Indrani Sen

The Push & Pull of Print Posted on 09 Aug,2021 | under COLUMNS If the pandemic does not cause any more disturbance, print will reach the 2019 level much before 2025, writes Indrani Sen

India Shining in Ecommerce Growth Posted on 26 Jul,2021 | under COLUMNS The share in the worldwide retail ecommerce could well propel India’s rank from #8 to #3 in the coming years., writes Indrani Sen

Identity Crisis within Social Media Posted on 19 Jul,2021 | under COLUMNS It is becoming increasingly difficult to differentiate among the various social media platforms, writes Indrani Sen

Will the New I&B Minister fulfil M&E Industry’s Expectations? Posted on 12 Jul,2021 | under COLUMNS The M&E industry is hoping Anurag Thakur will address its immediate concerns impartially, writes Indrani Sen

Indrani Sen: End of the Dark Days: 2021 Midyear Adspends Forecast by GroupM Posted on 22 Jun,2021 | under COLUMNS It seems though the pandemic may not disappear from our lives in 2021, the dark shadow of the pandemic will be lifted from our advertising industry, writes Indrani Sen

Newspaper Industry in India after the Second Wave of the Pandemic Posted on 14 Jun,2021 | under COLUMNS After circulation & ad revenue going south in 2020, newspapers seems set on the path of recovery, writes Indrani Sen

Will Indian netizens lose their digital rights? Posted on 07 Jun,2021 | under COLUMNS Under the disguise of introducing a soft touch progressive institutional mechanism, will we see censorship, writes Indrani Sen

Adspending globally degrows only 1.2% in 2020! Posted on 24 May,2021 | under ADVERTISING The overall situation was saved by growth of spends on digital media, writes Indrani Sen

Effects of Covid-19 on M&E in 2021 Posted on 17 May,2021 | under ADVERTISING As advertisers spend less on promoting their products and brands given lockdowns and less demand, M&E will see a cascading effect, writes Indrani Sen