INDRANI SEN

The Cookies are Dead. Long Live the Cookies! Posted on 06 Mar,2023 | under COLUMNS Departure of third-party cookies is likely to be a big challenge for Indian programmatic industry, writes Indrani Sen

The Changing World of Inspirations Posted on 07 Nov,2022 | under ADVERTISING The Wunderman Thompson report can help up marketing investment in various forms of digital media for reaching target consumers, writes Indrani Sen

The Future of Digital India lies in Voice, Video & Vernacular Posted on 10 Oct,2022 | under COLUMNS The emerging digital ecosystem is calling for urgent applications of voice and video in vernacular, writes Indrani Sen

Looking Back at the last 11 Years Posted on 12 Sep,2022 | under COLUMNS Indrani Sen sums up It is doubtful if we will see another such eventful and colourful decade of ups and downs in M&E industry in the near future

Adani Stake Buy of NDTV | Indrani Sen: 8/23! Posted on 29 Aug,2022 | under COLUMNS NDTV shares which were not doing well in the market have got a boost after the takeover bid by Adani Group, writes Indrani Sen

TV Industry Needs a Better Household Establishment Survey Posted on 01 Aug,2022 | under COLUMNS It’s high time that research organisations provide M&E with a comprehensive overview, writes Indrani Sen

Can Decarbonisation of Media Help to Meet India’s Decarbonisation Goals By 2030? Posted on 25 Jul,2022 | under COLUMNS The growth of internet and digital media riding on the penetration of smartphones in India has become another area of concern for climatologists, writes Indrani Sen

Do we really need rules to control cross-media ownership? Posted on 11 Jul,2022 | under COLUMNS The proposed restraints will result in imposing control on normal business activities, worries Indrani Sen

Indian M&E CAGR 8.8%, nearly twice that of global Posted on 04 Jul,2022 | under COLUMNS The global comparisons across different segments makes the PWC report an interesting read, writes Indrani Sen

Thoughts on IPL Media Rights, a week after Posted on 20 Jun,2022 | under COLUMNS Indrani Sen weighs in the various dynamics of broadcast and OTT market given last week’s auctions

Smalltown India is the future for SVOD Posted on 13 Jun,2022 | under COLUMNS Indrani Sen on the Indian OTT audience through the lens of Ormax Media

Remembering my friend, Pradeep Guha Posted on 06 Jun,2022 | under COLUMNS Indrani Sen’s tribute to her old friend, an extraordinary man who walked tall in his lifetime and left a long tail of unforgettable impressions