SANJEEV KOTNALA

Forwarding Festival Wishes Syndrome Posted on 09 Oct,2019 | under ADVERTISING Sending greetings to near and dear ones has been a tradition. I fear the coming generations may remember it as a useless ritual, writes Sanjeev Kotnala

Sanjeev Kotnala: Bigg Boss 13 – No commoners, but still a great show Posted on 03 Oct,2019 | under COLUMNS The inaugural episode on September 29 showed that the Colors team had got their act right, writes Sanjeev Kotnala on his favourite show on telly

Amazon v/s Flipkart: The Big Sale Fight Posted on 27 Sep,2019 | under ADVERTISING Brand Experience will decide the winner of the annual contest, writes Sanjeev Kotnala

Sanjeev Kotnala: Paulo Coelho disappoints in The Spy Posted on 18 Sep,2019 | under COLUMNS It’s not a book concerning the advertising and marketing industry and it’s not a very recent release either, but it’s a Paulo Coelho book that Sanjeev Kotnala just read

Sanjeev Kotnala: What Next – Dream Dominating Advertising Posted on 11 Sep,2019 | under SANJEEV KOTNALA A purpose-led brand is also a differentiation of a different order, writes Sanjeev Kotnala

It’s not just about Gold at Tanishq Posted on 04 Sep,2019 | under MARKETING Diamond have started getting a new sparkle with 100% buyback at current prices promise, writes Sanjeev Kotnala

IRSwala Aaya, IRSwala Aaya, IRSwala Aaya Re Posted on 28 Aug,2019 | under IRS 2011Q2 Sanjeev Kotnala does a Kabuliwala take-off post the release

Bond like Fevicol! Posted on 26 Aug,2019 | under ADVERTISING On its 60th anniversary, Fevicol has pleasantly surprised its audience with a gem of a  90-second TVC, writes Sanjeev Kotnala

Sanjeev Kotnala: Review of V Chandrmouli’s ‘Get better at Getting better’ Posted on 21 Aug,2019 | under COLUMNS if you have to pick between the two books by Chandramouli Venkatesan, I will recommend ‘Catalyst’ over  ‘Get better at getting better’, writes Sanjeev Kotnala

Sanjeev Kotnala: Decoding the D-Code 2019 Posted on 14 Aug,2019 | under COLUMNS Unfortunately, D-Code 2019 edition did not raise the bar, writes Sanjeev Kotnal. “It once again endorsed Content is King, and content more than the speakers is the secret ingredient essential to carry forward a successful format,” he writes

Sanjeev Kotnala: Are you Professional Enough? Posted on 07 Aug,2019 | under COLUMNS The VistaPrint communication blatantly discards the definition of a professional, writes Sanjeev Kotnala

Expect the Unexpected, the China Air way Posted on 24 Jul,2019 | under ADVERTISING China Air breaks category templates in its communication, writes Sanjeev Kotnala