SANJEEV KOTNALA

Sanjeev Kotnala: Do you treat your High Performers like Olympic Athletes? Posted on 28 Jul,2021 | under COLUMNS The only question to all the people is, are you doing the right thing, writes Sanjeev Kotnala

Sanjeev Kotnala: Noise – a flaw in human judgment. Book review Posted on 22 Jul,2021 | under COLUMNS The book Noise promised to explain, grade, identify and share how to reduce noise, writes Sanjeev Kotnala

Sanjeev Kotnala: Olympics; Brands continue Pride, Possibilities & Determination template Posted on 14 Jul,2021 | under COLUMNS It is tough to differentiate messages and hence the execution style plays an important role, writes Sanjeev Kotnala

Sanjeev Kotnala: Sexual Harassment: We have a choice to make Posted on 07 Jul,2021 | under COLUMNS It is omnipresent across corporate or public, metro or Tier-II-III, service or manufacturing, sports or entertainment, writes Sanjeev Kotnala

Brand Colour. Brand Traps. Brand Nirvana Posted on 30 Jun,2021 | under ADVERTISING Till Brand Nirvana happens, be consistent with your brand’s verbal and visual language, writes Sanjeev Kotnala

Sanjeev Kotnala: The@tre – Experience the Live Global Theatre in the Covid Era Posted on 23 Jun,2021 | under COLUMNS The actors didn’t know each other and have met only for this play. How tough would it been to coordinate across timezone- direct them online, work on costume and the stage- which was most of the time their home, writes Sanjeev Kotnala

Sanjeev Kotnala: What comes first: the idea, the award or the brand? Posted on 16 Jun,2021 | under COLUMNS We must not forget that rarely an idea starts with business viability; it comes with improvement, processes, scale and converts, writes Sanjeev Kotnala

Sanjeev Kotnala: Why Juggernaut #ReadInstead is a great consumer experience Posted on 09 Jun,2021 | under COLUMNS #ReadInstead by Juggernaut is something every short story lover would appreciate, writes Sanjeev Kotnala

ASCI Influencer Guidelines: A Good Start But Must Evolve With Time Posted on 02 Jun,2021 | under ADVERTISING Sanjeev Kotnala stresses on the need for effective implementation as key to the success of the recently formalised code

Time for Brand Modi to strategically act and regain shine Posted on 26 May,2021 | under ADVERTISING Brand Modi has a visible dent that needs repair, writes Sanjeev Kotnala

Is Jugaad a Covid-19 pandemic saviour? Posted on 19 May,2021 | under COLUMNS When systematic planning and infrastructure support failed, jugaad or homegrown innovation saved the day, writes Sanjeev Kotnala

Bail Kohlu… Kohlu ka Bail Kaun? Posted on 12 May,2021 | under ADVERTISING The ad is simple and well-directed, but will it deliver for the brand? Sanjeev Kotnala reflects on the BL Agro ad