SANJEEV KOTNALA

BARC-ing up the right tree! Posted on 19 Sep,2014 | under ADVERTISING MxMIndia columnists and industry experts Shailesh Kapoor & Sanjeev Kotnala were at the BARC roadshow in Mumbai on Thursday. Presenting their views

Sanjeev Kotnala: The ABC of the TOI-HT Battle Posted on 17 Sep,2014 | under MEDIA The truth is that the industry would really want to trust these surveys and report but they can’t. Net-net, the industry suffers, writes Sanjeev Kotnala

Sanjeev Kotnala: Tell A Story to Deliver The Brand Message Right Posted on 10 Sep,2014 | under MEDIA Life after all is a long story comprising many short episodes, writes Sanjeev Kotnala

Sanjeev Kotnala: Self-regulate or Be Regulated Posted on 03 Sep,2014 | under ADVERTISING ASCI as a self-regulatory body has unfortunately been treated as a toothless lion. Brands, agencies and media have been busy exploiting loopholes, writes Sanjeev Kotnala

Introducing a new weekly column by Sanjeev Kotnala: Time we recalibrated UnMetro Consumer Understanding Posted on 27 Aug,2014 | under NEWS It’s surprising to see the lack of studies in understanding the consumer in these markets, writes Sanjeev Kotnala in a new weekly column

Somewhat Seriously: Martin beats Arnab 7-4 in Shadow Boxing Posted on 19 Aug,2014 | under ADVERTISING Sanjeev Kotnala presents his take on the IAA Conversations event with Sir Martin Sorrell and Arnab Goswami

In Jest | Sanjeev Kotnala: Sir Martin’s Secret 7 Steps for Encounter with Arnab Posted on 18 Aug,2014 | under MEDIA MARTIN Vs ARNAB promises to be an interesting Reality Shadow Boxing Show, writes Sanjeev Kotnala

Sanjeev Kotnala: Nothing wrong if the Boss cooks Posted on 13 Aug,2014 | under MEDIA Why do we shy away and find fault at reflecting what really is happening in our society, Sanjeev Kotnala writes on the Airtel ad