SANJEEV KOTNALA

Sanjeev Kotnala: Whose logo is it anyway? Posted on 13 Jan,2016 | under SANJEEV KOTNALA Has Design Army over-complicated the logo for Adfest Pattaya 2016, asks Sanjeev Kotnala

Sanjeev Kotnala: What I would like to see happen at Goafest 2016 Posted on 06 Jan,2016 | under SANJEEV KOTNALA Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival

Sanjeev Kotnala: Digital needs new storytellers Posted on 30 Dec,2015 | under SANJEEV KOTNALA If I am to believe what I see and hear, in case of the brands using both digital and TV media, script is dominated from TV (the costlier media) point of view, rues Sanjeev Kotnala

15 must-reads for the High EQ Brand Manager Posted on 28 Dec,2015 | under SANJEEV KOTNALA The pick of the books of the year by our columnist Sanjeev Kotnala

Sanjeev Kotnala: Not Just a Silly Envelope Posted on 23 Dec,2015 | under SANJEEV KOTNALA How tough was it to get it right with the samosa packaging for Indigo?. How could someone go wrong? Wrong or right is any way subjective. And that is for you to decide, writes Sanjeev Kotnala

Sanjeev Kotnala: Can You Blame Corporates To Equate Pregnancy With Unproductiveness? Posted on 16 Dec,2015 | under SANJEEV KOTNALA When the recent Myntra ad was commented upon in a positively-inclined diverse set of people in a Whatsapp group that primed itself for being open, transparent and seeking diversity in opinion, all hell broke loose, notes Sanjeev Kotnala

Sanjeev Kotnala: Is your brand ready for business calamities like a cloudburst or an earthquake? Posted on 09 Dec,2015 | under SANJEEV KOTNALA There are predictable actions (rains) that current managements are hopefully trained to handle, but, if a business is caught with an equivalent of Uttrakhand or Chennai situation, the best of the trained will find tough to cope, writes Sanjeev Kotnala

Sanjeev Kotnala: Feel the Real – when will we see OOH in India taking such an action? Posted on 02 Dec,2015 | under SANJEEV KOTNALA Will the Indian OOH trade take some proactive actions in making media planners re-evaluate the medium and constituent members to self-regulate, asks Sanjeev Kotnala

Sanjeev Kotnala: Social Media Week: Brilliant sessions, but time to go completely online? Posted on 25 Nov,2015 | under SANJEEV KOTNALA May be there is a need to enhance the workshop part and even live stream it to the paid audience, writes Sanjeev Kotnala

Save Print. Now! Posted on 18 Nov,2015 | under SANJEEV KOTNALA Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi

Sanjeev Kotnala: Simple ways to find out if a brand is developing Positive Immunity Posted on 04 Nov,2015 | under SANJEEV KOTNALA The consumer can develop Brand Message Immunity (BMI) where The efforts are wasted with no impact and the consumer is neutral to them, writes Sanjeev Kotnala

Sanjeev Kotnala: Developing Positive Immunity Posted on 28 Oct,2015 | under SANJEEV KOTNALA Brand custodians have to do the dirty work to help define the world the brand and thge consumer operates in, writes Sanjeev Kotnala