SANJEEV KOTNALA

What you become is up to you Posted on 05 Jan,2022 | under COLUMNS No one else defines you better than you do, writes Sanjeev Kotnala, in a start-of-the-year essay

Uncertainty is the Only Certainty Posted on 29 Dec,2021 | under ADVERTISING Given the way 2021 has been, the year 2022 will remain in a state of flux, writes Sanjeev Kotnala

Sanjeev Kotnala: Review of Suman Srivastava’s ‘Don’t Beg, Inspire’ Posted on 22 Dec,2021 | under COLUMNS The author picks up live examples to demonstrate the power of purposeful purposing and marketing in the sector, writes Sanjeev Kotnala

Bow-wow! An Opportunity for Pet-Friendly Marketing Posted on 15 Dec,2021 | under COLUMNS Pet parent Sanjeev Kotnala suggests a win-win intervention for businesses and himself

Sanjeev Kotnala: Searching for the Indian within Posted on 08 Dec,2021 | under COLUMNS In reality, there are many more Indias than one can ever count or know in a lifetime, writes Sanjeev Kotnala

Can media prevent audience suffocation? Posted on 01 Dec,2021 | under ADVERTISING Should a media brand refuse allow high dominance on radio or outdoor for an extended period, asks Sanjeev Kotnala

Are Brands Alive to the Gen S Potential? Posted on 24 Nov,2021 | under Ad Agencies There is every indication that this senior consumer market will grow and is up for grabs, writes Sanjeev Kotnala

Brand Signature Moves… Sahi Hai? Posted on 17 Nov,2021 | under ADVERTISING Sanjeev Kotnala of action cues of audio-visual ‘hammering’ in a recent communication

Time to Rethink on Gambling? Posted on 10 Nov,2021 | under COLUMNS The warnings in ads for such products & services are delivered at a scorching pace, writes Sanjeev Kotnala

21 Dilwala Observations this Diwali Posted on 03 Nov,2021 | under COLUMNS The world will get far fluid and dynamically chaotic, writes that threatened to become trends

Suffocating Creativity in an Opinion Polarised Country Posted on 27 Oct,2021 | under ADVERTISING It is time for brands to cautiously tread on purpose, if it is around religious and community sentiments, writes Sanjeev Kotnala

Sanjeev Kotnala: Insurance advertising still dominated by rationality and logic Posted on 20 Oct,2021 | under COLUMNS Insurance advertising, not surprisingly it is all about Saam ( Logic), Daam (Price), Dand (Penalty) and Bhed (Doubt and differentiation), writes Sanjeev Kotnala