
SANJEEV KOTNALA
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Sanjeev Kotnala: In the end, there is always a problem. And a consultant Posted on 12 Aug,2020 | under COLUMNS So let it be this one: This is the second part of a series
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Sanjeev Kotnala: Consultants must survive to fight another day Posted on 05 Aug,2020 | under COLUMNS Vermajee looked at his notes on iPad and remembered the last conversation, and more, as related by Sanjeev Kotnala
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Sanjeev Kotnala: How I captured wonderful nature in a series of 12 Tree Doodles Posted on 29 Jul,2020 | under COLUMNS Sanjeev Kotnala shares us with some of the work he has done for Vanashakti, a Mumbai-based non-profit environmental NGO
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Sanjeev Kotnala: Reivew of Atomic Habit by James Clear Posted on 22 Jul,2020 | under COLUMNS It is all about tiny progress leading to a final change and success, Sanjeev Kotnala
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Saif-Kareena and their water tank romance Posted on 21 Jul,2020 | under ADVERTISING So is it right to diss the Saif-Kareena Vectus water tank tank. Sanjeev Kotnala dives deep into the issue
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Woes UnLtd with Creative Pitches Posted on 15 Jul,2020 | under ADVERTISING Nothing has changed, and nothing will change. After all, pitching is as old as scam ads for awards, rues Sanjeev Kotnala
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Sanjeev Kotnala: Mask, Mask, Mask… the Covid-19 Posted on 08 Jul,2020 | under COLUMNS Sanjeev Kotnala scans some campaigns that promote the use of masks
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Sanjeev Kotnala: Review of Salil’s Agrawal’s slices of life book Posted on 01 Jul,2020 | under COLUMNS Salil Agrawal’s book, ‘A chapter out of my life, Gems from the lives of ordinary people’ is more like essay and articles with clearly stated learnings
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Is it Fair to just Change the Name? Posted on 29 Jun,2020 | under ADVERTISING It could’ve been better if the company was to stop the concoction formula that sells promising fairness, writes Sanjeev Kotnala
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Sanjeev Kotnala: How Unlock 1.0 is driving vivid dreams? Posted on 24 Jun,2020 | under COLUMNS During a stressed times like coronavirus crisis, having intense vivid dreams and remembering them is not new, writes Sanjeev Kotnala
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Is Gillette Close-Shaving its Brand Purpose Posted on 22 Jun,2020 | under ADVERTISING The brand wants to leverage topical causes, but will someone on Gillette stand up and tell us what is the brand purpose, asks Sanjeev Kotnala
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Feeling Romantic in Asli Zindagi – Blame it on Cadbury Posted on 17 Jun,2020 | under COLUMNS The brand has moved from primarily a taste-based reason and celebration to a new symbol of romance, writes Sanjeev Kotnala