SANJEEV KOTNALA

Sanjeev Kotnala: 7 Tips to make a success of Work From Home during the 21-day Lockdown Posted on 26 Mar,2020 | under COLUMNS You have to refresh your approach and attitude towards work, writes Sanjeev Kotnala

Working from Home during Covid-19 Posted on 18 Mar,2020 | under COLUMNS Sanjeev Kotnala offers tips on ensuring the new experience can work for you

No major impact on Brand Holi… Posted on 11 Mar,2020 | under ADVERTISING While the Coronavirus scare may have stopped onground celebrations, there was no stopping digital/video messages and forwards, writes Sanjeev Kotnala

Sanjeev Kotnala: Should advertising rethink its role in communal harmony? Posted on 04 Mar,2020 | under COLUMNS It has been a thought that was not verbalised for the sake of freedom of expression and creative licence, writes Sanjeev Kotnala

This Burger is Moldy, but.. Posted on 26 Feb,2020 | under ADVERTISING It’s rare for a brand to come with two exceptional executions in quick succession, but the Burger King-McDonald’s rivalry has ensured , writes Sanjeev Kotnala

Did brands succeed in staying relevant on V-Day? Posted on 19 Feb,2020 | under Ad Agencies Sanjeev Kotnala on what worked and what didn’t with the advertising around Valentine’s Day 2020

Sanjeev Kotnala: Traffic Campaigns – because ‘We are like that only’ Posted on 12 Feb,2020 | under COLUMNS Police represent the civil authority of government. It is typically responsible for maintaining public order and safety by enforcing the law, writes Sanjeev Kotnala

12 Super Bowl Ads You Must Watch Posted on 04 Feb,2020 | under ADVERTISING Sanjeev Kotnala picks his 12 best advertisements of the just-held Super Bowl 2020

Sanjeev Kotnala: Human Intelligence needs a Robot Posted on 29 Jan,2020 | under COLUMNS There is more fake news than news floating around in media, rues Sanjeev Kotnala

Dhoni’s Brand-I Value Is intact, but for how long? Posted on 22 Jan,2020 | under COLUMNS IPL 2020 performance in many ways will define the difference between ‘IS’ and ‘WAS’, writes Sanjeev Kotnala

Should Copywriters Fear AI-Powered Bots? Posted on 15 Jan,2020 | under COLUMNS Perhaps not till we move from Artificial to Alternate Intelligence, writes Sanjeev Kotnala

Small Businesses Need Data Not Big Data Posted on 08 Jan,2020 | under COLUMNS Not every organisation has the capability, resources or a mindset to walk the Big Data and Data Analytics road, writes Sanjeev Kotnala