SANJEEV KOTNALA

Sanjeev Kotnala: In the end, there is always a problem. And a consultant Posted on 12 Aug,2020 | under COLUMNS So let it be this one: This is the second part of a series

Sanjeev Kotnala: Consultants must survive to fight another day Posted on 05 Aug,2020 | under COLUMNS Vermajee looked at his notes on iPad and remembered the last conversation, and more, as related by Sanjeev Kotnala

Sanjeev Kotnala: How I captured wonderful nature in a series of 12 Tree Doodles Posted on 29 Jul,2020 | under COLUMNS Sanjeev Kotnala shares us with some of the work he has done for Vanashakti, a Mumbai-based non-profit environmental NGO

Sanjeev Kotnala: Reivew of Atomic Habit by James Clear Posted on 22 Jul,2020 | under COLUMNS It is all about tiny progress leading to a final change and success, Sanjeev Kotnala

Saif-Kareena and their water tank romance Posted on 21 Jul,2020 | under ADVERTISING So is it right to diss the Saif-Kareena Vectus water tank tank. Sanjeev Kotnala dives deep into the issue

Woes UnLtd with Creative Pitches Posted on 15 Jul,2020 | under ADVERTISING Nothing has changed, and nothing will change. After all, pitching is as old as scam ads for awards, rues Sanjeev Kotnala

Sanjeev Kotnala: Mask, Mask, Mask… the Covid-19 Posted on 08 Jul,2020 | under COLUMNS Sanjeev Kotnala scans some campaigns that promote the use of masks

Sanjeev Kotnala: Review of Salil’s Agrawal’s slices of life book Posted on 01 Jul,2020 | under COLUMNS Salil Agrawal’s book, ‘A chapter out of my life, Gems from the lives of ordinary people’ is more like essay and articles with clearly stated learnings

Is it Fair to just Change the Name? Posted on 29 Jun,2020 | under ADVERTISING It could’ve been better if the company was to stop the concoction formula that sells promising fairness, writes Sanjeev Kotnala

Sanjeev Kotnala: How Unlock 1.0 is driving vivid dreams? Posted on 24 Jun,2020 | under COLUMNS During a stressed times like coronavirus crisis, having intense vivid dreams and remembering them is not new, writes Sanjeev Kotnala

Is Gillette Close-Shaving its Brand Purpose Posted on 22 Jun,2020 | under ADVERTISING The brand wants to leverage topical causes, but will someone on Gillette stand up and tell us what is the brand purpose, asks Sanjeev Kotnala

Feeling Romantic in Asli Zindagi – Blame it on Cadbury Posted on 17 Jun,2020 | under COLUMNS The brand has moved from primarily a taste-based reason and celebration to a new symbol of romance, writes Sanjeev Kotnala