SANJEEV KOTNALA

Sanjeev Kotnala: 101 days to the new year! Fire second cylinder on September 22… take the 100-day challenge Posted on 21 Sep,2016 | under SANJEEV KOTNALA September 22 is just another day in the calendar. It is the 266th day of 2016. The new year is just 100 days away, writes Sanjeev Kotnala

Sanjeev Kotnala: Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap? Posted on 14 Sep,2016 | under SANJEEV KOTNALA The digital era demands that the content is refreshed faster than it is consumed. In the process, creativity is taking a backseat, writes Sanjeev Kotnala

Sanjeev Kotnala: News Media Credibility at Stake Posted on 07 Sep,2016 | under SANJEEV KOTNALA The audience now firmly believes no news media is unbiased, writes Sanjeev Kotnala

Sanjeev Kotnala: Can Public-Private Participation work for TOKYO 2020? Posted on 31 Aug,2016 | under SANJEEV KOTNALA As a tax-paying citizen, it seems ridiculous that the funds are invested and lost in the ministry, the unnecessary contingent bloating officials, writes Sanjeev Kotnala

Sanjeev Kotnala: The power of effective one-on-ones in media sales Posted on 24 Aug,2016 | under SANJEEV KOTNALA These days you rarely getting the desired window to score and hence you need to be armed with tools to make them work best for you, writes Sanjeev Kotnala

Sanjeev Kotnala: Are media sellers & marketers in sync with changing B2B realities? Posted on 10 Aug,2016 | under SANJEEV KOTNALA As a media seller and marketer, are you in sync with changing B2B media marketing needs, asks Sanjeev Kotnala

Sanjeev Kotnala: Lessons from marriage that can help you in job situation Posted on 03 Aug,2016 | under SANJEEV KOTNALA Great family legacy, education, thinking compatibility, matching of all qualities, hobbies and interest is no guarantee of a successful happy married life… this is true for jobs too, writes Sanjeev Kotnala

Sanjeev Kotnala: Welcoming the bride: Key to successful induction Posted on 27 Jul,2016 | under SANJEEV KOTNALA Is there something we can learn from the family structure that will help us create the best possible induction, asks Sanjeev Kotnala

Sanjeev Kotnala: Be Selfish: Prioritise yourself over everything else Posted on 20 Jul,2016 | under SANJEEV KOTNALA If you cannot find balance in your life within the current ecosystem and environment then there is no surety if your attempts to do so will succeed in the future, writes Sanjeev Kotnala

Sanjeev Kotnala: Is the use of analogy depriving the audience and the brand its aha moment? Posted on 13 Jul,2016 | under SANJEEV KOTNALA Analogy is a perfect device for conveying similarity between two domains sharing relational structure despite arbitrary degrees of differences, writes Sanjeev Kotnala

Dear MxM by Jaisurya Das: I am a visulaiser… it is better to work in an ad or design agency? Posted on 07 Jul,2016 | under SANJEEV KOTNALA Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues

Sanjeev Kotnala: Read this before you read the next self-help book Posted on 07 Jul,2016 | under SANJEEV KOTNALA There are two things that matter in case of self-help books, One, to decide which book to read and two, how to implement what you read