SANJEEV KOTNALA

Who should define how News is Served? Posted on 14 Mar,2018 | under SANJEEV KOTNALA We may call it voyeuristic journalism, but the masses wanted more on the Sridevi case, writes Sanjeev Kotnala

Sanjeev Kotnala: Stop strangling advertising with social correctness! Posted on 07 Mar,2018 | under SANJEEV KOTNALA Sanjeev Kotnala presents his view on the recent All-Out strong mothers film that has been questioned for its choice of storyline and narrative

When Brands say Sorry… Posted on 28 Feb,2018 | under SANJEEV KOTNALA In a hyperactive social media-driven world, is it cool for big brands to apologise, asks Sanjeev Kotnala

Sanjeev Kotnala: The Story Of Coke’s Polarised Diversity & Pepsi Generations Posted on 14 Feb,2018 | under SANJEEV KOTNALA The tonality of Pepsi and Coke communication represents the DNA they have built for the brand, writes Sanjeev Kotnala

Will IPL ever attain the status of a Super Bowl? Posted on 07 Feb,2018 | under SANJEEV KOTNALA Only a disruptive engagement with the audience will give desired returns, writes Sanjeev Kotnala

Sanjeev Kotnala: Tapping Creative Confidence the Kelley brothers way Posted on 31 Jan,2018 | under SANJEEV KOTNALA Sanjeev Kotnala presents a quick review on the powerful tome by Tom and David Kelley

Sanjeev Kotnala: 11 Rules for Freedom from Professional Stress for Ad & Marketing Professionals Posted on 24 Jan,2018 | under SANJEEV KOTNALA Being selfish is about finding time for self to enjoy the life in the present, writes Sanjeev Kotnala

Sanjeev Kotnala: Do we need collective guidelines to monitor development in Alternate Intellegence? Posted on 17 Jan,2018 | under SANJEEV KOTNALA Possibly global human intelligence should take over the task of monitoring and channelising races in technological supremacy, writes Sanjeev Kotnala

Sanjeev Kotnala: Bigg Boss Season 11 – View from an overcritical fanatic Posted on 10 Jan,2018 | under SANJEEV KOTNALA I have always said Bigg Boss is a decent show worth watching for a demonstration of human social behaviour, writes Sanjeev Kotnala

Sanjeev Kotnala: #DoYourBit for digital fault lines like Fake News Posted on 03 Jan,2018 | under SANJEEV KOTNALA It is unimaginable to have someone constantly check every content for veracity and usage, writes Sanjeev Kotnala

LookBack 2017: 10 Books of the Year Posted on 27 Dec,2017 | under SANJEEV KOTNALA In our series of yearenders, Sanjeev Kotnala presents his annual list of must-reads of the year

Sanjeev Kotnala: Why you should be at Pattaya this March Posted on 21 Dec,2017 | under SANJEEV KOTNALA Sanjeev Kotnala makes a case for why Indian marketing services professionals must consider attending Adfest at Pattaya being held from March 21 to 24