SANJEEV KOTNALA

Sanjeev Kotnala: When Flipkart & Amazon fight to own basic promise Posted on 27 Apr,2016 | under SANJEEV KOTNALA When I compare Amazon communication with work done by Flipkart, I find the latter better, writes Sanjeev Kotnala

Sanjeev Kotnala: Have you written a new chapter for your brand? Posted on 20 Apr,2016 | under SANJEEV KOTNALA The brand-consumer relationship is like life, full of little incidents and episodes building the memorised and perceived aura, writes Sanjeev Kotnala

Sanjeev Kotnala: Goafest 2016 thumka needs to sync with the beat. Think about it Posted on 13 Apr,2016 | under SANJEEV KOTNALA Why do speakers always run out of time and why should people who come on time be penalised by the late start, asks Sanjeev Kotnala

Sanjeev Kotnala: An enhanced experience this year Posted on 11 Apr,2016 | under SANJEEV KOTNALA Whatever the need, this year’s Goafest has delivered a quantum, positive leap in experience, writes Sanjeev Kotnala. And to the inevitable naysayers and hyper-critics guiding, I merely say this: Crib if you want

Sanjeev Kotnala: Goafest – Down Memory Lane Posted on 06 Apr,2016 | under SANJEEV KOTNALA Goafest has always been an event of importance and focus in the Indian A&M industry, writes Sanjeev Kotnala

Sanjeev Kotnala: Will your insight fail the complete organisational test? Posted on 30 Mar,2016 | under SANJEEV KOTNALA While decentralisation and departmentalisation to get better efficiencies have their advantages, it has somewhere created few blocks, writes Sanjeev Kotnala

Sanjeev Kotnala: The Peephole Barrier Posted on 23 Mar,2016 | under SANJEEV KOTNALA In our professional or personal life, we have peepholes mounted on many doors that surround us on every turn, writes Sanjeev Kotnala

Sanjeev Kotnala: Will there be a shift in the newspaper business model? Posted on 16 Mar,2016 | under SANJEEV KOTNALA Everyone has strategies to extend the life of the medium many have written off, writes Sanjeev Kotnala on a conversation on the future of print he was listening to

Sanjeev Kotnala: The heady mix of Political Campaigns & Marketing Posted on 09 Mar,2016 | under SANJEEV KOTNALA Politicians are now fairly comfortable with terms like brand, positioning, public relations etc

Sanjeev Kotnala: Damn the deadlines? Posted on 02 Mar,2016 | under SANJEEV KOTNALA Unmet deadlines in our work, political system and every sphere of life are a malice that has been holding the nation back, rues Sanjeev Kotnala

Sanjeev Kotnala: Where will you waste your Annual Conference this year? Posted on 24 Feb,2016 | under SANJEEV KOTNALA The Annual Conclave should be one of the most relaxed and motivating time the performing team can spend together. But does it really do that, ask Sanjeev Kotnala

Sanjeev Kotnala: Missing ‘Tip’ Of A Tipping Point Posted on 17 Feb,2016 | under SANJEEV KOTNALA The three decent years of advertising 10+ growth makes me jittery, writes Sanjeev Kotnala. Will the good feeling sweeping us last till the real festivals, he asks