SANJEEV KOTNALA

Are CSR and Socially Relevant Ads dominating Creative Awards? Posted on 18 Apr,2018 | under SANJEEV KOTNALA Smaller clients and NGOs are a fertile ground for creative expression, wrties Sanjeev Kotnala

How we failed to address the Elephant in the Room… Posted on 11 Apr,2018 | under SANJEEV KOTNALA If nothing happens to violators, it will lead to an end of self-regulation, writes Sanjeev Kotnala

Goafest 2018 Review by Sanjeev Kotnala: Meets expectations, promises to be better Posted on 09 Apr,2018 | under SANJEEV KOTNALA Sanjeev Kotnala is back with his annual detailed review of Goafest 2018

Sanjeev Kotnala: An unfinished tale at Goafest? Posted on 04 Apr,2018 | under SANJEEV KOTNALA Will Goafest 2018 add a twist to this tale, wonders Sanjeev Kotnala

Sanjeev Kotnala: Time for digital user-introspection Posted on 28 Mar,2018 | under SANJEEV KOTNALA The s**t is yet to hit the ceiling, writes Sanjeev Kotnala

Why it’s not a good idea to invite Ramdev to Goafest Posted on 27 Mar,2018 | under SANJEEV KOTNALA He has rewritten many A&M rules but has also shown utter disregard and no respect for collective self-regulation, writes Sanjeev Kotnala

Sanjeev Kotnala: Getting set for Goafest Posted on 21 Mar,2018 | under SANJEEV KOTNALA The thirteenth edition of Goafest is scheduled for April 5-7 and Sanjeev Kotnala writes on his expectations, cribs and things that he’s looking forward to in a preview

Who should define how News is Served? Posted on 14 Mar,2018 | under SANJEEV KOTNALA We may call it voyeuristic journalism, but the masses wanted more on the Sridevi case, writes Sanjeev Kotnala

Sanjeev Kotnala: Stop strangling advertising with social correctness! Posted on 07 Mar,2018 | under SANJEEV KOTNALA Sanjeev Kotnala presents his view on the recent All-Out strong mothers film that has been questioned for its choice of storyline and narrative

When Brands say Sorry… Posted on 28 Feb,2018 | under SANJEEV KOTNALA In a hyperactive social media-driven world, is it cool for big brands to apologise, asks Sanjeev Kotnala

Sanjeev Kotnala: The Story Of Coke’s Polarised Diversity & Pepsi Generations Posted on 14 Feb,2018 | under SANJEEV KOTNALA The tonality of Pepsi and Coke communication represents the DNA they have built for the brand, writes Sanjeev Kotnala

Will IPL ever attain the status of a Super Bowl? Posted on 07 Feb,2018 | under SANJEEV KOTNALA Only a disruptive engagement with the audience will give desired returns, writes Sanjeev Kotnala