SANJEEV KOTNALA

Sanjeev Kotnala: Stop writing the print epitaph Posted on 26 Oct,2016 | under SANJEEV KOTNALA The digital wave in India has always been suffering from an Accessibility, Availability and Affordability issue, writes Sanjeev Kotnala

Sanjeev Kotnala: Never too late to create ‘BRAND-i’ Posted on 19 Oct,2016 | under SANJEEV KOTNALA A lot of what we do, comes from the learning’s from the past, writes Sanjeev Kotnala

Sanjeev Kotnala: Does Pierce Brosnan’s class work for Pan Bahar Posted on 12 Oct,2016 | under SANJEEV KOTNALA May be the dice is not rolling in the way the brand would want it to, but give the credit for the brand to have attempted the unexpected, writes Sanjeev Kotnala

Sanjeev Kotnala: Do you have a combat strategy for a completely naked market? Posted on 05 Oct,2016 | under SANJEEV KOTNALA Marketers today are like the king with no clothes as the brand no longer can hide behind the fig-leaf of campaigns and survive on after-sales service, writes Sanjeev Kotnala

Sanjeev Kotnala: Model Village approach; the need of Rural CSR Posted on 28 Sep,2016 | under COLUMNS The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility, writes Sanjeev Kotnala

Sanjeev Kotnala: 101 days to the new year! Fire second cylinder on September 22… take the 100-day challenge Posted on 21 Sep,2016 | under SANJEEV KOTNALA September 22 is just another day in the calendar. It is the 266th day of 2016. The new year is just 100 days away, writes Sanjeev Kotnala

Sanjeev Kotnala: Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap? Posted on 14 Sep,2016 | under SANJEEV KOTNALA The digital era demands that the content is refreshed faster than it is consumed. In the process, creativity is taking a backseat, writes Sanjeev Kotnala

Sanjeev Kotnala: News Media Credibility at Stake Posted on 07 Sep,2016 | under SANJEEV KOTNALA The audience now firmly believes no news media is unbiased, writes Sanjeev Kotnala

Sanjeev Kotnala: Can Public-Private Participation work for TOKYO 2020? Posted on 31 Aug,2016 | under SANJEEV KOTNALA As a tax-paying citizen, it seems ridiculous that the funds are invested and lost in the ministry, the unnecessary contingent bloating officials, writes Sanjeev Kotnala

Sanjeev Kotnala: The power of effective one-on-ones in media sales Posted on 24 Aug,2016 | under SANJEEV KOTNALA These days you rarely getting the desired window to score and hence you need to be armed with tools to make them work best for you, writes Sanjeev Kotnala

Sanjeev Kotnala: Are media sellers & marketers in sync with changing B2B realities? Posted on 10 Aug,2016 | under SANJEEV KOTNALA As a media seller and marketer, are you in sync with changing B2B media marketing needs, asks Sanjeev Kotnala

Sanjeev Kotnala: Lessons from marriage that can help you in job situation Posted on 03 Aug,2016 | under SANJEEV KOTNALA Great family legacy, education, thinking compatibility, matching of all qualities, hobbies and interest is no guarantee of a successful happy married life… this is true for jobs too, writes Sanjeev Kotnala