SANJEEV KOTNALA
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Being Emotionally Stupid about Logos & Structures Posted on 06 Apr,2022 | under COLUMNS Many alumni have changed logos in their professional life, so why the fuss about the IIMA logo, asks Sanjeev Kotnala
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Ads that Break the Clutter Posted on 30 Mar,2022 | under ADVERTISING Every brand wants clutter-breaking ads but at times they are just a waste of time and resources, writes Sanjeev Kotnala
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Sanjeev Kotnala: The Kashmir Files – Shaken and stirred Posted on 24 Mar,2022 | under COLUMNS ‘The Kashmir Files’ is the truth that was more trampled than any other truth in the country, writes Sanjeev Kotnala
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For, some ‘daag’ are ‘achche’ Posted on 16 Mar,2022 | under ADVERTISING Surf kids are an integral part of the films, and they have been significantly evolved and mature for their age, writes Sanjeev Kotnala
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Ads, promotions galore on Women’s Day Posted on 09 Mar,2022 | under COLUMNS But a significant societal change requires working at an individual level, writes Sanjeev Kotnala
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A Campaign Well-Handled Posted on 02 Mar,2022 | under COLUMNS Being well-prepared to defend their decision and creative helped Adidas save itself from a backlash, writes Sanjeev Kotnala
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Sanjeev Kotnala: Missing the taste of tea in the elections Posted on 23 Feb,2022 | under ADVERTISING Sanjeej Kotnala was surprised at the lack of advertising by tea brands during this election
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Double Meaning? More in the mind of audiences? Posted on 16 Feb,2022 | under ADVERTISING Or is it also one of the ways of being witty and creative, asks Sanjeev Kotnala
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#Shocker: When Hyundai went anti-India & offered a lameduck regret Posted on 09 Feb,2022 | under COLUMNS It was a foolish attempt at Moment Marketing in the era of information democracy and sharing, writes Sanjeev Kotnala
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The Push for Nothing Posted on 25 Jan,2022 | under COLUMNS The new Skore Nothing commercial score high for Sanjeev Kotnala. It is definitely naughtier within the acceptable boundaries, he writes
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Researching Research for a Doodle Posted on 19 Jan,2022 | under COLUMNS Sanjeev Kotnala writes about the process he followed to create this doodle
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Survival & Prioritising in 2022 Posted on 12 Jan,2022 | under COLUMNS Get the right things in your planning and stop believing the myth of multitasking, asdvises Sanjeev Kotnala