SANJEEV KOTNALA

Clients get the Creative they Deserve Posted on 10 Jun,2020 | under ADVERTISING Creative is more about the freedom the agency enjoys, the culture of ownership and more, writes Sanjeev Kotnala

Lessons from the Lockdown Posted on 03 Jun,2020 | under COLUMNS If you have a learning attitude and you are observant, your flexibility allows you the chance to adapt to the situation, wrties Sanjeev Kotnala

A Tale of Three Web Talkshows. Spoiled for Choice Posted on 27 May,2020 | under COLUMNS Sanjeev Kotnala writes on interview-based shows by Raj Nayak, Mitrajit Bhattacharya and Sonal Dabral

Sanjeev Kotnala: Nothing Has Changed. Nothing Will… Posted on 27 May,2020 | under COLUMNS Nothing will ever change for a person with a differential mindset, who can re-focus, re-tune re-sync in the re-world, writes Sanjeev Kotnala

Riding the Immunity Wave Posted on 20 May,2020 | under ADVERTISING Our immunity towards advertising and such information is low and we have no way to differentiate between what’s right and what’s wrong, writes Sanjeev Kotnala

Sanjeev Kotnala: Doodling to Signature Art Posted on 13 May,2020 | under COLUMNS Doodling defined as ‘the act of drawing pictures and patterns while thinking about something else’ is a distinct free-flowing art form, writes Sanjeev Kotnala

Priming Customers for Post-Lockdown Market Posted on 06 May,2020 | under ADVERTISING Brands with integrated purpose in the lockdown will outshine others, writes Sanjeev Kotnala

Brand Engagement in the Lockdown Posted on 30 Apr,2020 | under ADVERTISING Brands are using different tricks for engaging with consumers, but they don’t always work, observes Sanjeev Kotnala

Sanjeev Kotnala: Coronavirus Lockdown Quarantine Survival Test Posted on 22 Apr,2020 | under COLUMNS If you have been asked to be quarantined and before you embark on an escorted journey, you are told that you can only take 15 items with you, what will they be, asks Sanjeev Kotnala

Re-Search to Re-Set in Re-World Post-Lockdown Posted on 15 Apr,2020 | under COLUMNS After a while, the consumer will act as if the lockdown never happened, writes Sanjeev Kotnala

Sanjeev Kotnala: Controlled Decoding of Lucid dreams to solve Probortunities Posted on 08 Apr,2020 | under COLUMNS I have heard creative teams keeping busy thinking and many getting the answers in their dreams, writes Sanjeev Kotnala

Sanjeev Kotnala: Coronavirus and the secret of collective Praying’ Posted on 01 Apr,2020 | under COLUMNS The power of collective praying could help to re-align global resources, writes Sanjeev Kotnala