SANJEEV KOTNALA

Being Emotionally Stupid about Logos & Structures Posted on 06 Apr,2022 | under COLUMNS Many alumni have changed logos in their professional life, so why the fuss about the IIMA logo, asks Sanjeev Kotnala

Ads that Break the Clutter Posted on 30 Mar,2022 | under ADVERTISING Every brand wants clutter-breaking ads but at times they are just a waste of time and resources, writes Sanjeev Kotnala

Sanjeev Kotnala: The Kashmir Files – Shaken and stirred Posted on 24 Mar,2022 | under COLUMNS ‘The Kashmir Files’ is the truth that was more trampled than any other truth in the country, writes Sanjeev Kotnala

For, some ‘daag’ are ‘achche’ Posted on 16 Mar,2022 | under ADVERTISING Surf kids are an integral part of the films, and they have been significantly evolved and mature for their age, writes Sanjeev Kotnala

Ads, promotions galore on Women’s Day Posted on 09 Mar,2022 | under COLUMNS But a significant societal change requires working at an individual level, writes Sanjeev Kotnala

A Campaign Well-Handled Posted on 02 Mar,2022 | under COLUMNS Being well-prepared to defend their decision and creative helped Adidas save itself from a backlash, writes Sanjeev Kotnala

Sanjeev Kotnala: Missing the taste of tea in the elections Posted on 23 Feb,2022 | under ADVERTISING Sanjeej Kotnala was surprised at the lack of advertising by tea brands during this election

Double Meaning? More in the mind of audiences? Posted on 16 Feb,2022 | under ADVERTISING Or is it also one of the ways of being witty and creative, asks Sanjeev Kotnala

#Shocker: When Hyundai went anti-India & offered a lameduck regret Posted on 09 Feb,2022 | under COLUMNS It was a foolish attempt at Moment Marketing in the era of information democracy and sharing, writes Sanjeev Kotnala

The Push for Nothing Posted on 25 Jan,2022 | under COLUMNS The new Skore Nothing commercial score high for Sanjeev Kotnala. It is definitely naughtier within the acceptable boundaries, he writes

Researching Research for a Doodle Posted on 19 Jan,2022 | under COLUMNS Sanjeev Kotnala writes about the process he followed to create this doodle

Survival & Prioritising in 2022 Posted on 12 Jan,2022 | under COLUMNS Get the right things in your planning and stop believing the myth of multitasking, asdvises Sanjeev Kotnala