SANJEEV KOTNALA

Sanjeev Kotnala: Does a brand purpose serve any purpose? Posted on 04 Nov,2020 | under COLUMNS With the democratisation of communication and the advent of broader, global concerns, there is a race in the brand world, writes Sanjeev Kotnala

How Many Ad Films are too Many in a Campaign? Posted on 28 Oct,2020 | under ADVERTISING Is it better to run a serialised film than a series of them, asks Sanjeev Kotnala

Sanjeev Kotnala: Should brands as social entities be sensitive to reality? Posted on 21 Oct,2020 | under ADVERTISING The consumer may not be your wife or your girlfriend, but the brand is like a parent, sibling or a friend, writes Sanjeev Kotnala

Intent does not count in a troll-defined world Posted on 14 Oct,2020 | under ADVERTISING Sanjeev Kotnala on the Tanishq and the controversy around it. “I find nothing wrong with the ad… In fact, I find it a decently good ad,” he writes

Jack makes it Count as Ikea offends Zed Posted on 07 Oct,2020 | under ADVERTISING One never knows with religious symbols what could trigger a backlash, writes Sanjeev Kotnala

An Opportunity to Refocus for Newspapers Posted on 30 Sep,2020 | under COLUMNS Print and News has a bright future and how the big and small entities play the game will decide their future, writes Sanjeev Kotnala

Now is the time to build Tourism Posted on 16 Sep,2020 | under ADVERTISING The 5Cs, tourism should focus on, writes Sanjeev Kotnala

Sanjeev Kotnala: Time for Brands to go ‘All In’ this festive season Posted on 09 Sep,2020 | under COLUMNS Brands should stop thinking of testing waters but be real aggressive in communication and marketing, writes Sanjeev Kotnala

Sanjeev Kotnala: Review of ‘Here Today-Here Tomorrow’ Posted on 07 Sep,2020 | under COLUMNS The book is the result of scenario build-up by a team of marketing and advertising professionals and a guest contributor, writes Sanjeev Kotnala

Who would you blame for the ongoing Media Trial? Posted on 02 Sep,2020 | under COLUMNS Like every client gets the creative it deserves, every audience gets the content it deserves, writes Sanjeev Kotnala

Judging Communication Differently Posted on 26 Aug,2020 | under ADVERTISING Every communication cannot be award-winning, so should critics take a walk? Sanjeev Kotnala discusses

Sanjeev Kotnala: Consultants have solutions before you have a problem Posted on 19 Aug,2020 | under COLUMNS PowerPoint ki-Kasam, a good consultant, can force-fit his pet solution and strategies to any solutions, writes Sanjeev Kotnala