SANJEEV KOTNALA

Sanjeev Kotnala: Do you have your unique BRAND-I MAP? Posted on 24 May,2017 | under SANJEEV KOTNALA Life is far too complex and fluid for us to have a complete map. We appreciate it and hence enjoy the milestone-to-milestone approach to life, writes Sanjeev Kotnala

Sanjeev Kotnala: Return of the Stereotyped Mother Posted on 17 May,2017 | under SANJEEV KOTNALA Advertising been scratching guilt wounds more than applying balm to them, writes Sanjeev Kotnala

Sanjeev Kotnala: Shan, Ikea, Nike… Work you can’t ignore Posted on 10 May,2017 | under SANJEEV KOTNALA Storytelling is a key pivot for the communication business and if one can make a static medium like print come alive with a story that involves and engages the reader, the job is done, writes Sanjeev Kotnala

Storytelling Unlimited?! Posted on 03 May,2017 | under SANJEEV KOTNALA Will digital push and an audience addicted to videos see brands rush towards sequential campaigns, asks Sanjeev Kotnala

Sexual Harassment – Raising the voice early is still the best solution Posted on 26 Apr,2017 | under SANJEEV KOTNALA A small step would be to plant shame where it belongs, notes Sanjeev Kotnala

Sanjeev Kotnala: Celebrity endorsement guidelines and why self-regulation is not ASCI’s job Posted on 19 Apr,2017 | under SANJEEV KOTNALA Just as we need citizen vigilance to control act of terrorism, we need industry vigilance to stop misleading celebrity endorsements and ads, writes Sanjeev Kotnala

Sanjeev Kotnala @ Goafest 2017: 12 Constructive Suggestions ‘coz Perfection is Work in Progress Posted on 12 Apr,2017 | under SANJEEV KOTNALA Sanjeev Kotnala on what worked and didn’t work at Goafest 2017

The Sanjeev Kotnala Pre-Goafest Survey Posted on 05 Apr,2017 | under ADVERTISING Expect it to surpass expectations, but here is something to think about, writes Sanjeev Kotnala highlighting findings of his research

Sanjeev Kotnala: Smiley Bricks, anyone? Posted on 29 Mar,2017 | under SANJEEV KOTNALA The real success will come when house builders and owners start insisting on SMILEY BRICKS… and finally when Brick Kilns are completely child labour free

Sanjeev Kotnala: Why single lane swimming is not good for your career? Posted on 22 Mar,2017 | under SANJEEV KOTNALA If someone else is helping you in your arena, don’t get protective about your turf, writes Sanjeev Kotnala

Dealing with Death, the Life Insurance Way Posted on 15 Mar,2017 | under SANJEEV KOTNALA Long-form storytelling has found a new flavour in life insurance advertising, writes Sanjeev Kotnala

Sanjeev Kotnala: Are you working enough to kill yourself? Posted on 09 Mar,2017 | under SANJEEV KOTNALA Indian advertising and marketing firms seem immune to the work stress-related problems, writes Sanjeev Kotnala