SANJEEV KOTNALA

Has print conditioned readers for false covers? Posted on 31 Oct,2018 | under ADVERTISING Is being on false cover a necessity for brands, asks Sanjeev Kotnala, trying to understand the logic of multiple Page 1s

Sanjeev Kotnala: Catalyst makes to my list of 10 most recommend books to read Posted on 24 Oct,2018 | under SANJEEV KOTNALA Sanjeev Kotnala reviews Chandramouli Venkatesan’s How To Be The Catalyst of your career

Sanjeev Kotnala: Are there books caged in your bookshelves? Posted on 17 Oct,2018 | under SANJEEV KOTNALA I fail to understand why booklovers cage books when they can UNCAGE BOOKS so that others could also enjoy reading pleasure, writes Sanjeev Kotnala

Sanjeev Kotnala: Are you too Guilty of Silence? #MeTooGuiltyOfSilence Posted on 09 Oct,2018 | under SANJEEV KOTNALA Are You Man Enough To Say #MeTooGuiltyOfsilence Or #MeTooGuiltyOfInAction, writes Sanjeev Kotnala

Sanjeev Kotnala: My Juggernaut, My Rules Posted on 03 Oct,2018 | under SANJEEV KOTNALA The big question was will Juggernaut be able to make me shift to digital book-reading, muses Sanjeev Kotnala

Sanjeev Kotnala: Gutenberg Galaxy: The right intent, but… Posted on 26 Sep,2018 | under SANJEEV KOTNALA The print industry needs to see the future, not as my brand vs other brands but print as a media, writes Sanjeev Kotnala

Bigg Boss 12: Hits, Misses, Blips Posted on 19 Sep,2018 | under MEDIA It’s a magic pot with unpredictability in its core. A diehard fan of the megashow, Sanjeev Kotnala

377: Which brand will be first off the block in Indian advertising? Posted on 12 Sep,2018 | under ADVERTISING It is not going to be an easy question to answer in Indian markets, writes Sanjeev Kotnala

Sanjeev Kotnala: Make the future large! Posted on 05 Sep,2018 | under SANJEEV KOTNALA To make the future big, you must lift the anchor of memories, regrets and past, writes Sanjeev Kotnala

Sanjeev Kotnala: Take 3: Good, Naughty & Kuch Bhi Naya Nahi! Posted on 29 Aug,2018 | under SANJEEV KOTNALA I love the Zee film for its simplicity… it leverages a powerful regional connect connection of banana chips, writes Sanjeev Kotnala

Akshay Rocks Traffic On Studio Roads Posted on 23 Aug,2018 | under SANJEEV KOTNALA The ad is simple and focussed but does it remain to be another effort in creative satisfaction, asks Sanjeev Kotnala

Sanjeev Kotnala: If only we were a country of sponges! Posted on 16 Aug,2018 | under SANJEEV KOTNALA I enjoyed reading ‘SPONGE: Leadership Lessons I Learnt From My Clients’. I loved the stories and anecdotes, writes Sanjeev Kotnala