
SANJEEV KOTNALA
-
Sanjeev Kotnala: Do you have your unique BRAND-I MAP? Posted on 24 May,2017 | under SANJEEV KOTNALA Life is far too complex and fluid for us to have a complete map. We appreciate it and hence enjoy the milestone-to-milestone approach to life, writes Sanjeev Kotnala
-
Sanjeev Kotnala: Return of the Stereotyped Mother Posted on 17 May,2017 | under SANJEEV KOTNALA Advertising been scratching guilt wounds more than applying balm to them, writes Sanjeev Kotnala
-
Sanjeev Kotnala: Shan, Ikea, Nike… Work you can’t ignore Posted on 10 May,2017 | under SANJEEV KOTNALA Storytelling is a key pivot for the communication business and if one can make a static medium like print come alive with a story that involves and engages the reader, the job is done, writes Sanjeev Kotnala
-
Storytelling Unlimited?! Posted on 03 May,2017 | under SANJEEV KOTNALA Will digital push and an audience addicted to videos see brands rush towards sequential campaigns, asks Sanjeev Kotnala
-
Sexual Harassment – Raising the voice early is still the best solution Posted on 26 Apr,2017 | under SANJEEV KOTNALA A small step would be to plant shame where it belongs, notes Sanjeev Kotnala
-
Sanjeev Kotnala: Celebrity endorsement guidelines and why self-regulation is not ASCI’s job Posted on 19 Apr,2017 | under SANJEEV KOTNALA Just as we need citizen vigilance to control act of terrorism, we need industry vigilance to stop misleading celebrity endorsements and ads, writes Sanjeev Kotnala
-
Sanjeev Kotnala @ Goafest 2017: 12 Constructive Suggestions ‘coz Perfection is Work in Progress Posted on 12 Apr,2017 | under SANJEEV KOTNALA Sanjeev Kotnala on what worked and didn’t work at Goafest 2017
-
The Sanjeev Kotnala Pre-Goafest Survey Posted on 05 Apr,2017 | under ADVERTISING Expect it to surpass expectations, but here is something to think about, writes Sanjeev Kotnala highlighting findings of his research
-
Sanjeev Kotnala: Smiley Bricks, anyone? Posted on 29 Mar,2017 | under SANJEEV KOTNALA The real success will come when house builders and owners start insisting on SMILEY BRICKS… and finally when Brick Kilns are completely child labour free
-
Sanjeev Kotnala: Why single lane swimming is not good for your career? Posted on 22 Mar,2017 | under SANJEEV KOTNALA If someone else is helping you in your arena, don’t get protective about your turf, writes Sanjeev Kotnala
-
Dealing with Death, the Life Insurance Way Posted on 15 Mar,2017 | under SANJEEV KOTNALA Long-form storytelling has found a new flavour in life insurance advertising, writes Sanjeev Kotnala
-
Sanjeev Kotnala: Are you working enough to kill yourself? Posted on 09 Mar,2017 | under SANJEEV KOTNALA Indian advertising and marketing firms seem immune to the work stress-related problems, writes Sanjeev Kotnala
- Tata Sky refreshes brand purpose
- Sanjeev Kotnala: Not the Bigg Boss I know or like
- Peps Industries wedding pitch
- Wondrlab bolsters team with senior hires
- Leagues Over Legacy: The Future of Cricket
- BoroPlus gets Ayushmann Khurrana on board
- ICubesWire bags digital marcom for Servhub
- Humanz Partners with Boss Entertainment
- Nielsen rolls out ID resolution system
- Lintas Live partners with Soch Group
- Elanpro unveils new brand identity
- Ranjona Banerji: Short on Details, High on Promises