SANJEEV KOTNALA

When it’s Tough being a Man Posted on 12 Jun,2019 | under ADVERTISING Gillette’s toxic masculinity ad has some 700,000-plus dislikes… but how should these ‘Man’ creatives be viewed in an all-new social mileu, asks Sanjeev Kotnala

Sanjeev Kotnala: Book Review of ‘The Go Giver’ Posted on 08 Jun,2019 | under BLOGS The laws may not sound too original to many, but trust me the way they are presented in the book is excellent, writes Sanjeev Kotnala

Reliving ‘Mauka Mauka’ as the stage sets for the Cup! Posted on 29 May,2019 | under ADVERTISING Although the first India match is a week away, there is much excitement around the World Cup starting May 30, writes Sanjeev Kotnala

Slice of Death Advertising Posted on 22 May,2019 | under ADVERTISING So when you can and do celebrate life- why give death a step-brotherly treatment, asks Sanjeev Kotnala

1980s imagery dominates 2019 Mothers’ Day Posted on 15 May,2019 | under ADVERTISING Do advertisers prefer the tried-and-tested stereotypes while dealing with mothers and Mothers’ Day

Future Shock or Fixed? Posted on 08 May,2019 | under ADVERTISING Sanjeev Kotnala writes on why and how Andrew Keen’s book ‘How To Fix The Future’ is a must-read

Sanjeev Kotnala: IRS 2019/Q1 gives print Publishers reasons to Smile Posted on 30 Apr,2019 | under COLUMNS In the media ecosystem, the second largest media cannot do without measurement and IRS 2019, has adopted a robust methodology in its attempt to iron out the earlier issues and shortcomings, writes Sanjeev Kotnala

‘Print Is Proof’ needs wider collective commitment Posted on 24 Apr,2019 | under COLUMNS May be a bit late, but the Empire is trying to hit back with a simple communication, notes Sanjeev Kotnala

Unsolicited advice to help make Goafest2020 better Posted on 17 Apr,2019 | under ADVERTISING Goafest veteran Sanjeev Kotnala offers tips to the AAAI & Ad Club thinktank

Getting the most out of Goafest Posted on 11 Apr,2019 | under ADVERTISING Sanjeev Kotnala, who has been at every edition of the fest-cum-awards, offers handy tips on navigating Goafest 2019

Sanjeev Kotnala: An Unfinished Story seeks a Happy Ending Posted on 03 Apr,2019 | under SANJEEV KOTNALA Come, prove Unfinished stories too have a happy ending, writes Sanjeev Kotnala who is still longing to the meet the mystery cigarette-borrower at Goafest

Kamaal Kamals @ Adfest Posted on 27 Mar,2019 | under ADVERTISING Sanjeev Kotnala picks his favourite Lotus winners at the Pattaya Adfest