SANJEEV KOTNALA

Sanjeev Kotnala: Mask, Mask, Mask… the Covid-19 Posted on 08 Jul,2020 | under COLUMNS Sanjeev Kotnala scans some campaigns that promote the use of masks

Sanjeev Kotnala: Review of Salil’s Agrawal’s slices of life book Posted on 01 Jul,2020 | under COLUMNS Salil Agrawal’s book, ‘A chapter out of my life, Gems from the lives of ordinary people’ is more like essay and articles with clearly stated learnings

Is it Fair to just Change the Name? Posted on 29 Jun,2020 | under ADVERTISING It could’ve been better if the company was to stop the concoction formula that sells promising fairness, writes Sanjeev Kotnala

Sanjeev Kotnala: How Unlock 1.0 is driving vivid dreams? Posted on 24 Jun,2020 | under COLUMNS During a stressed times like coronavirus crisis, having intense vivid dreams and remembering them is not new, writes Sanjeev Kotnala

Is Gillette Close-Shaving its Brand Purpose Posted on 22 Jun,2020 | under ADVERTISING The brand wants to leverage topical causes, but will someone on Gillette stand up and tell us what is the brand purpose, asks Sanjeev Kotnala

Feeling Romantic in Asli Zindagi – Blame it on Cadbury Posted on 17 Jun,2020 | under COLUMNS The brand has moved from primarily a taste-based reason and celebration to a new symbol of romance, writes Sanjeev Kotnala

Sanjeev Kotnala: There is always a signal before Suicide Posted on 16 Jun,2020 | under COLUMNS You can help stop suicide, writes Sanjeev Kotnala

Clients get the Creative they Deserve Posted on 10 Jun,2020 | under ADVERTISING Creative is more about the freedom the agency enjoys, the culture of ownership and more, writes Sanjeev Kotnala

Lessons from the Lockdown Posted on 03 Jun,2020 | under COLUMNS If you have a learning attitude and you are observant, your flexibility allows you the chance to adapt to the situation, wrties Sanjeev Kotnala

A Tale of Three Web Talkshows. Spoiled for Choice Posted on 27 May,2020 | under COLUMNS Sanjeev Kotnala writes on interview-based shows by Raj Nayak, Mitrajit Bhattacharya and Sonal Dabral

Sanjeev Kotnala: Nothing Has Changed. Nothing Will… Posted on 27 May,2020 | under COLUMNS Nothing will ever change for a person with a differential mindset, who can re-focus, re-tune re-sync in the re-world, writes Sanjeev Kotnala

Riding the Immunity Wave Posted on 20 May,2020 | under ADVERTISING Our immunity towards advertising and such information is low and we have no way to differentiate between what’s right and what’s wrong, writes Sanjeev Kotnala