SANJEEV KOTNALA

Sanjeev Kotnala: Digital D-Code: The Format is a Winner Posted on 09 Aug,2018 | under SANJEEV KOTNALA May be it’s time that Ad Club revisits and does a clinical rethink on the Media Review and Creative Review formats, writes Sanjeev Kotnala

Sanjeev Kotnala: What I learnt this Guru Purnima Posted on 01 Aug,2018 | under SANJEEV KOTNALA The situation was such that I was not sure if I should laugh at myself or complement the brand team at the news media group, writes Sanjeev Kotnala

Quite unlike an ad… Posted on 25 Jul,2018 | under ADVERTISING Sanjeev Kotnala on advertisements that do not seem like, well, advertisements

Sunny Side Up Posted on 18 Jul,2018 | under MEDIA Karenjit Kaur has full right to be Sunny Leone in the Zee5 web series, writes Sanjeev Kotnala

Sanjeev Kotnala: Celebrate Imperfection Posted on 11 Jul,2018 | under SANJEEV KOTNALA Imperfection is the perfection we have failed to understand, writes Sanjeev Kotnala

Wagh Bakri… a bit Lukewarm? Posted on 04 Jul,2018 | under ADVERTISING Was it right for Wagh Bakri to associate ‘Hi’ with coldness in relationships, asks Sanjeev Kotnala

Another view by Sanjeev Kotnala: Sanju should win an Effie Posted on 03 Jul,2018 | under SANJEEV KOTNALA If It Was A Commissioned Project, Sanju will win an Effie, writes Sanjeev Kotnala

At least 8 reasons to celebrate Cannes Posted on 27 Jun,2018 | under SANJEEV KOTNALA Sanjeev Kotnala shared the star creatives at Cannes Lions that that made his day

Sanjeev Kotnala: Uber needs to delight customers on Ground Zero Posted on 20 Jun,2018 | under SANJEEV KOTNALA A campaign is no answer or assurance when the losses are mounting every day, writes Sanjeev Kotnala

The Advertising Association ‘Mafia’ Posted on 13 Jun,2018 | under ADVERTISING Are our various trade associations controlled by the same lot of media seniors? Why do young captains not come forward to take charge? Sanjeev Kotnala listens to some chatter

No ‘mazaa’ in these Tata Sky ads Posted on 06 Jun,2018 | under MARKETING Creating a unique style of expression or a strong association with a person or character is a dual-edged sword, writes Sanjeev Kotnala

Sanjeev Kotnala: Do Call-for-entry campaign reflect true award picture? Posted on 30 May,2018 | under SANJEEV KOTNALA Awards follow a product lifecycle. Hence, they need to work continuously to remain relevant and keep the aura alive, writes Sanjeev Kotnala