SANJEEV KOTNALA
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Sanjeev Kotnala: Mask, Mask, Mask… the Covid-19 Posted on 08 Jul,2020 | under COLUMNS Sanjeev Kotnala scans some campaigns that promote the use of masks
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Sanjeev Kotnala: Review of Salil’s Agrawal’s slices of life book Posted on 01 Jul,2020 | under COLUMNS Salil Agrawal’s book, ‘A chapter out of my life, Gems from the lives of ordinary people’ is more like essay and articles with clearly stated learnings
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Is it Fair to just Change the Name? Posted on 29 Jun,2020 | under ADVERTISING It could’ve been better if the company was to stop the concoction formula that sells promising fairness, writes Sanjeev Kotnala
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Sanjeev Kotnala: How Unlock 1.0 is driving vivid dreams? Posted on 24 Jun,2020 | under COLUMNS During a stressed times like coronavirus crisis, having intense vivid dreams and remembering them is not new, writes Sanjeev Kotnala
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Is Gillette Close-Shaving its Brand Purpose Posted on 22 Jun,2020 | under ADVERTISING The brand wants to leverage topical causes, but will someone on Gillette stand up and tell us what is the brand purpose, asks Sanjeev Kotnala
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Feeling Romantic in Asli Zindagi – Blame it on Cadbury Posted on 17 Jun,2020 | under COLUMNS The brand has moved from primarily a taste-based reason and celebration to a new symbol of romance, writes Sanjeev Kotnala
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Sanjeev Kotnala: There is always a signal before Suicide Posted on 16 Jun,2020 | under COLUMNS You can help stop suicide, writes Sanjeev Kotnala
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Clients get the Creative they Deserve Posted on 10 Jun,2020 | under ADVERTISING Creative is more about the freedom the agency enjoys, the culture of ownership and more, writes Sanjeev Kotnala
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Lessons from the Lockdown Posted on 03 Jun,2020 | under COLUMNS If you have a learning attitude and you are observant, your flexibility allows you the chance to adapt to the situation, wrties Sanjeev Kotnala
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A Tale of Three Web Talkshows. Spoiled for Choice Posted on 27 May,2020 | under COLUMNS Sanjeev Kotnala writes on interview-based shows by Raj Nayak, Mitrajit Bhattacharya and Sonal Dabral
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Sanjeev Kotnala: Nothing Has Changed. Nothing Will… Posted on 27 May,2020 | under COLUMNS Nothing will ever change for a person with a differential mindset, who can re-focus, re-tune re-sync in the re-world, writes Sanjeev Kotnala
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Riding the Immunity Wave Posted on 20 May,2020 | under ADVERTISING Our immunity towards advertising and such information is low and we have no way to differentiate between what’s right and what’s wrong, writes Sanjeev Kotnala