SANJEEV KOTNALA

Which IAA World Congress pack suits you? Posted on 19 Feb,2019 | under ADVERTISING It’s a mega-event with 35+ speakers. So Sanjeev Kotnala steps in to present packs of must-attend sessions given one’s interests

Sanjeev Kotnala: MMT needs more than Magical Advertising Posted on 13 Feb,2019 | under ADVERTISING Brand MMT must watch social media chatter as in the last few months, there has been a marked increase in MMT consumer complains on social media and reviews, writes Sanjeev Kotnala

Sanjeev Kotnala: If you are not audio branding, you are missing opportunities Posted on 30 Jan,2019 | under SANJEEV KOTNALA The environment is becoming more sonic by abbreviating communication in the real world, writes Sanjeev Kotnala

Sanjeev Kotnala: Uri team throws a challenge to online pirates Posted on 23 Jan,2019 | under SANJEEV KOTNALA It is a classic example of understanding the media and the enemy, and turning the weakness of the system to its advantage, writes Sanjeev Kotnala

How the Hardik & Rahul Ban Serves the Industry Posted on 16 Jan,2019 | under NEWS I know Hardik Pandya and K L Rahul will survive this fiasco. Just wish their tomorrow is better than today, writes Sanjeev Kotnala

The Quest to be a Creative Superpower Posted on 09 Jan,2019 | under SANJEEV KOTNALA If you are in the field of creativity and innovation), ‘Creative Superpower’ will resonate with current thinking and learning, writes Sanjeev Kotnala

Time for Reality Reload? Posted on 02 Jan,2019 | under MEDIA Should reality shows rethink Engagement, asks Sanjeev Kotnala

Sanjeev Kotnala: Towards Green Brand Building! Posted on 20 Dec,2018 | under SANJEEV KOTNALA Green is a necessary re-orientation of our mind, writes Sanjeev Kotnala

Has Modi’s Brand-I taken a beating? Posted on 13 Dec,2018 | under NEWS Sanjeev Kotnala on the impact of the Assembly election results on the Narendra Modi, Rahul Gandhi, Amit Shah, BJP and Congress brand perception

Sanjeev Kotnala: Chhakkka Punja 3 and how it breaks Bollywood suffocating hold on Nepal Posted on 05 Dec,2018 | under SANJEEV KOTNALA May be Indian producers and scriptwriters should watch all the three versions of Chhakka Punja to see what makes a sequel work, writes Sanjeev Kotnala

Did Indigo misread customer frustration elasticity? Posted on 28 Nov,2018 | under SANJEEV KOTNALA If they had stuck to their decision, customers would have soon adapted to the new reality, writes Sanjeev Kotnala

Sanjeev Kotnala: Be Professional in Client-Agency Relationships Posted on 21 Nov,2018 | under SANJEEV KOTNALA In many relationships, there comes a stage when breaking it is more productive than continuing with it, writes Sanjeev Kotnala