SANJEEV KOTNALA

Dhoni’s Brand-I Value Is intact, but for how long? Posted on 22 Jan,2020 | under COLUMNS IPL 2020 performance in many ways will define the difference between ‘IS’ and ‘WAS’, writes Sanjeev Kotnala

Should Copywriters Fear AI-Powered Bots? Posted on 15 Jan,2020 | under COLUMNS Perhaps not till we move from Artificial to Alternate Intelligence, writes Sanjeev Kotnala

Small Businesses Need Data Not Big Data Posted on 08 Jan,2020 | under COLUMNS Not every organisation has the capability, resources or a mindset to walk the Big Data and Data Analytics road, writes Sanjeev Kotnala

Sanjeev Kotnala: Will The New Decade Be Any Different? Posted on 02 Jan,2020 | under ADVERTISING A lot has changed. Yet nothing much has, writes Sanjeev Kotnala in a beginning-of-the-decade stocktake

Did the ads come a tad too late? Posted on 26 Dec,2019 | under COLUMNS What would it have taken for the government to create transparency and provide the best explanation to intent and the process, asks Sanjeev Kotnala

Sanjeev Kotnala: Kab Tak? Posted on 18 Dec,2019 | under COLUMNS Till the time, we all, including the media, do not understand that enough is enough and that we need to keep up the pressure relentlessly till the objective is achieved, writes Sanjeev Kotnala

Sanjeev Kotnala: Term Insurance – Mother’s Way To Say ‘I Care’ Posted on 11 Dec,2019 | under COLUMNS Sanjeev Kotnala takes a closer look at the Policy Bazar film on Term Insurance

Sanjeev Kotnala: Only Sustained Disruption Can Work Posted on 04 Dec,2019 | under COLUMNS Disruption has been best used to describe dramatic events and thoughts, writes Sanjeev Kotnala

Ogilvy-Vivo Plagiarism Case: The Industry Needs To Know Posted on 27 Nov,2019 | under Ad Agencies The industry bodies must act, create norms and ways of self-regulation, writes Sanjeev Kotnala

A tea lover’s account of ‘An Extreme Love Of Coffee’… Posted on 20 Nov,2019 | under COLUMNS … where Sanjeev Kotnala reviews Harish Bhat’s just-released An Extreme Love Of Coffee’

Sanjeev Kotnala: Every effort counts, but where does #Adswelove take you? Posted on 13 Nov,2019 | under COLUMNS By Sanjeev Kotnala Recently The Economic Times, under its popular Wednesday supplement Brand Equity started a unique monthly feature #AdsWeLove. It will recognise the best print advertising.The Times of India Group is undoubtedly the thought leader in print marketing. It […]

Don’t dodge the Plagiarism & Pitch bullet! Posted on 06 Nov,2019 | under COLUMNS It’s important to keep the conversation going on the plagiarism and pitch issues, writes Sanjeev Kotnala