SANJEEV KOTNALA
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Time to Smell the Joshimath Salt Posted on 25 Jan,2023 | under COLUMNS The news media’s role is crucial in keeping issues alive and questioning government policies, actions and inaction, writes Sanjeev Kotnala
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Should dominant archetype and persona gap across stakeholders worry you? Posted on 18 Jan,2023 | under ADVERTISING The truth is that life’s varied roles and responsibilities require people to act differently and wear different masks, writes Sanjeev Kotnala
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Effectiveness ladder of purpose-led branding in life and business Posted on 11 Jan,2023 | under ADVERTISING Many brand or company purposes are just a mask. They are bound to fail as they are fake, notes Sanjeev Kotnala
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A wishlist for Advertising, Marketing, Media & More Posted on 04 Jan,2023 | under ADVERTISING Sanjeev Kotnala shares his annual list of desirables for the year 2023
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Trends impacting Consumer Life in Tier II & III India Posted on 28 Dec,2022 | under COLUMNS … and brands and services must understand the needs to address them differently, writes Sanjeev Kotnala
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Sanjeev Kotnala: Knowing & Acknowledging A Mid-Term Crisis Posted on 21 Dec,2022 | under COLUMNS In the current changing economic and employment scenario, the long Covid scare and the spate of layoffs, we are bound to see more cases of mid-life crisis in Marketing, Advertising and technology, writes Sanjeev Kotnala
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How about not making a Resolution this New Year? Posted on 14 Dec,2022 | under COLUMNS … but it is the new year, and the tradition and rituals demand you make a resolution, writes Sanjeev Kotnala
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Dealing with Disability: It’s a question of mindset… Posted on 07 Dec,2022 | under ADVERTISING … and seeing persons with disability as an integral part of life and society, writes Sanjeev Kotnala
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On my Bucket List: Wish to work with Zulu Alpha Kilo Posted on 30 Nov,2022 | under ADVERTISING Sanjeev Kotnala is very impressive with the work by ZAK, short for the Toronto, Canada-based Zulu Alpha Kilo
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Decluttering Personal Branding Posted on 23 Nov,2022 | under COLUMNS Sanjeev Kotnala reviews Ambi Parameshwaran’s new book, All The World’s A Stage
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Sanjeev Kotnala: Relevant VXP or MXP Employee with X-Factor Posted on 16 Nov,2022 | under COLUMNS The path to the pyramid top could be smoother and faster if your personal branding is right and is built around the most relevant X factor, writes Sanjeev Kotnala
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The Six Types of Employees Posted on 09 Nov,2022 | under COLUMNS Ultimately, what matters is perception, which is always stronger than reality, writes Sanjeev Kotnala