SANJEEV KOTNALA

Time to Smell the Joshimath Salt Posted on 25 Jan,2023 | under COLUMNS The news media’s role is crucial in keeping issues alive and questioning government policies, actions and inaction, writes Sanjeev Kotnala

Should dominant archetype and persona gap across stakeholders worry you? Posted on 18 Jan,2023 | under ADVERTISING The truth is that life’s varied roles and responsibilities require people to act differently and wear different masks, writes Sanjeev Kotnala

Effectiveness ladder of purpose-led branding in life and business Posted on 11 Jan,2023 | under ADVERTISING Many brand or company purposes are just a mask. They are bound to fail as they are fake, notes Sanjeev Kotnala

A wishlist for Advertising, Marketing, Media & More Posted on 04 Jan,2023 | under ADVERTISING Sanjeev Kotnala shares his annual list of desirables for the year 2023

Trends impacting Consumer Life in Tier II & III India Posted on 28 Dec,2022 | under COLUMNS … and brands and services must understand the needs to address them differently, writes Sanjeev Kotnala

Sanjeev Kotnala: Knowing & Acknowledging A Mid-Term Crisis Posted on 21 Dec,2022 | under COLUMNS In the current changing economic and employment scenario, the long Covid scare and the spate of layoffs, we are bound to see more cases of mid-life crisis in Marketing, Advertising and technology, writes Sanjeev Kotnala

How about not making a Resolution this New Year? Posted on 14 Dec,2022 | under COLUMNS … but it is the new year, and the tradition and rituals demand you make a resolution, writes Sanjeev Kotnala

Dealing with Disability: It’s a question of mindset… Posted on 07 Dec,2022 | under ADVERTISING … and seeing persons with disability as an integral part of life and society, writes Sanjeev Kotnala

On my Bucket List: Wish to work with Zulu Alpha Kilo Posted on 30 Nov,2022 | under ADVERTISING Sanjeev Kotnala is very impressive with the work by ZAK, short for the Toronto, Canada-based Zulu Alpha Kilo

Decluttering Personal Branding Posted on 23 Nov,2022 | under COLUMNS Sanjeev Kotnala reviews Ambi Parameshwaran’s new book, All The World’s A Stage

Sanjeev Kotnala: Relevant VXP or MXP Employee with X-Factor Posted on 16 Nov,2022 | under COLUMNS The path to the pyramid top could be smoother and faster if your personal branding is right and is built around the most relevant X factor, writes Sanjeev Kotnala

The Six Types of Employees Posted on 09 Nov,2022 | under COLUMNS Ultimately, what matters is perception, which is always stronger than reality, writes Sanjeev Kotnala