SANJEEV KOTNALA

A tea lover’s account of ‘An Extreme Love Of Coffee’… Posted on 20 Nov,2019 | under COLUMNS … where Sanjeev Kotnala reviews Harish Bhat’s just-released An Extreme Love Of Coffee’

Sanjeev Kotnala: Every effort counts, but where does #Adswelove take you? Posted on 13 Nov,2019 | under COLUMNS By Sanjeev Kotnala Recently The Economic Times, under its popular Wednesday supplement Brand Equity started a unique monthly feature #AdsWeLove. It will recognise the best print advertising.The Times of India Group is undoubtedly the thought leader in print marketing. It […]

Don’t dodge the Plagiarism & Pitch bullet! Posted on 06 Nov,2019 | under COLUMNS It’s important to keep the conversation going on the plagiarism and pitch issues, writes Sanjeev Kotnala

Finding the Balance in Newspaper Advertising during Festivals Posted on 30 Oct,2019 | under COLUMNS Is it worthwhile inserting ads in newspapers that are packed with ads, asks Sanjeev Kotnala

Is there a way to check Plagiarism in Advertising? Posted on 23 Oct,2019 | under ADVERTISING It’s possible, writes Sanjeev Kotnala, and suggests ideas

Sanjeev Kotnala: Bigg Boss hit by controversies, again Posted on 16 Oct,2019 | under COLUMNS At the end, it’s all about the way your glasses are coloured, writes Sanjeev Kotnala

Forwarding Festival Wishes Syndrome Posted on 09 Oct,2019 | under ADVERTISING Sending greetings to near and dear ones has been a tradition. I fear the coming generations may remember it as a useless ritual, writes Sanjeev Kotnala

Sanjeev Kotnala: Bigg Boss 13 – No commoners, but still a great show Posted on 03 Oct,2019 | under COLUMNS The inaugural episode on September 29 showed that the Colors team had got their act right, writes Sanjeev Kotnala on his favourite show on telly

Amazon v/s Flipkart: The Big Sale Fight Posted on 27 Sep,2019 | under ADVERTISING Brand Experience will decide the winner of the annual contest, writes Sanjeev Kotnala

Sanjeev Kotnala: Paulo Coelho disappoints in The Spy Posted on 18 Sep,2019 | under COLUMNS It’s not a book concerning the advertising and marketing industry and it’s not a very recent release either, but it’s a Paulo Coelho book that Sanjeev Kotnala just read

Sanjeev Kotnala: What Next – Dream Dominating Advertising Posted on 11 Sep,2019 | under SANJEEV KOTNALA A purpose-led brand is also a differentiation of a different order, writes Sanjeev Kotnala

It’s not just about Gold at Tanishq Posted on 04 Sep,2019 | under MARKETING Diamond have started getting a new sparkle with 100% buyback at current prices promise, writes Sanjeev Kotnala