SANJEEV KOTNALA

Sanjeev Kotnala: Paulo Coelho disappoints in The Spy Posted on 18 Sep,2019 | under COLUMNS It’s not a book concerning the advertising and marketing industry and it’s not a very recent release either, but it’s a Paulo Coelho book that Sanjeev Kotnala just read

Sanjeev Kotnala: What Next – Dream Dominating Advertising Posted on 11 Sep,2019 | under SANJEEV KOTNALA A purpose-led brand is also a differentiation of a different order, writes Sanjeev Kotnala

It’s not just about Gold at Tanishq Posted on 04 Sep,2019 | under MARKETING Diamond have started getting a new sparkle with 100% buyback at current prices promise, writes Sanjeev Kotnala

IRSwala Aaya, IRSwala Aaya, IRSwala Aaya Re Posted on 28 Aug,2019 | under IRS 2011Q2 Sanjeev Kotnala does a Kabuliwala take-off post the release

Bond like Fevicol! Posted on 26 Aug,2019 | under ADVERTISING On its 60th anniversary, Fevicol has pleasantly surprised its audience with a gem of a  90-second TVC, writes Sanjeev Kotnala

Sanjeev Kotnala: Review of V Chandrmouli’s ‘Get better at Getting better’ Posted on 21 Aug,2019 | under COLUMNS if you have to pick between the two books by Chandramouli Venkatesan, I will recommend ‘Catalyst’ over  ‘Get better at getting better’, writes Sanjeev Kotnala

Sanjeev Kotnala: Decoding the D-Code 2019 Posted on 14 Aug,2019 | under COLUMNS Unfortunately, D-Code 2019 edition did not raise the bar, writes Sanjeev Kotnal. “It once again endorsed Content is King, and content more than the speakers is the secret ingredient essential to carry forward a successful format,” he writes

Sanjeev Kotnala: Are you Professional Enough? Posted on 07 Aug,2019 | under COLUMNS The VistaPrint communication blatantly discards the definition of a professional, writes Sanjeev Kotnala

Expect the Unexpected, the China Air way Posted on 24 Jul,2019 | under ADVERTISING China Air breaks category templates in its communication, writes Sanjeev Kotnala

Surprised With KLM Asking You To Fly Responsibly Posted on 17 Jul,2019 | under ADVERTISING Is the KLM ad a good gimmick or a responsible act, asks Sanjeev Kotnala

Co-creation is the need of the hour! Posted on 03 Jul,2019 | under NEWS Are you going to leverage the potential of co-creation NOW or willing to regret later, writes Sanjeev Kotnala

Past- and Future-Gazing with Neil George Posted on 01 Jul,2019 | under ADVERTISING Sanjeev Kotnala dissects the points made by the Nivea boss at last week’s IAA Retrospect & Prospects session