SANJEEV KOTNALA

Sanjeev Kotnala: Momentary Brand Affinity – The Demise of Consumer Loyalty Posted on 31 May,2023 | under COLUMNS Consumers now select brands based on specific occasions or moments driven by personalisation, social media influence, and a desire for tailored consumer experiences, writes Sanjeev Kotnala

Surrogate Advertising: You can’t do a damn about it! Posted on 17 May,2023 | under ADVERTISING One needs stronger government rules to explicitly address it, writes Sanjeev Kotnala

IPL16 ads: They don’t make ’em like it anymore Posted on 10 May,2023 | under ADVERTISING High frequency seems to be a substitute for creative content in IPL 2023 advertising, writes Sanjeev Kotnala

Sanjeev Kotnala: Create your memory of positive episodes Posted on 05 May,2023 | under COLUMNS Train your mind to remember the positive, helpful and happy incidents in your life. Willingly forgiving others is an important part of the process, as is seeking forgiveness from others, notes Sanjeev Kotnala

How Scarecrow is winning it for Reliance Jewels Posted on 26 Apr,2023 | under ADVERTISING Consistence in communication is key for a brand, writes Sanjeev Kotnala

Sanjeev Kotnala: Breaking the IIMA heritage legacy- Brick By Brick Posted on 19 Apr,2023 | under COLUMNS Sanjeev Kotnala believes the heritage architectural structure of the old campus IIMA cannot be considered the sole property of the autonomous IIMA

Time to legalise betting Posted on 12 Apr,2023 | under COLUMNS … stop the online fantasy sports gaming scame, writes Sanjeev Kotnala

What makes Adfest Pattaya a must-visit Posted on 05 Apr,2023 | under ADVERTISING It’s the first festival of the year and Asia’s most celebrated regional creative festival, writes Sanjeev Kotnala

These are a few of my favourite creatives… Posted on 29 Mar,2023 | under COLUMNS Sanjeev Kotnala on some of the advertisements that caught his attention, in the recent past

Sanjeev Kotnala: Idea Generations UnLtd Posted on 23 Mar,2023 | under COLUMNS It surprises me that most business managers have a very myopic understanding of creativity and do not consider themselves creative, writes Sanjeev Kotnala

Sanjeev Kotnala: Some don’ts for use of multiple creatives Posted on 16 Mar,2023 | under COLUMNS One must check out and try seeing the multiple creatives in totality, think carefully of the release strategy, sequencing and which one will be the frequency dominator, writes Sanjeev Kotnala

Sanjeev Kotnala: Time you considered writing the Living Will Posted on 08 Mar,2023 | under COLUMNS A living will is an important document that every adult should consider making, communicating to friends and relatives and notarising it, writes Sanjeev Kotnala