SANJEEV KOTNALA

Stumped by Cred Financials. Bowled over with Ravi Shastri Ad Posted on 25 May,2022 | under ADVERTISING Coming in towards the last leg of IPL, the timing is right, writes Sanjeev Kotnala

Long live Advertising Awards Posted on 18 May,2022 | under ADVERTISING Why would someone advertise their win in print in the digital era, wonders Sanjeev Kotnala

Deeds say a lot more than ads on Mother’s Day… Posted on 11 May,2022 | under ADVERTISING …all aiming for digital preview and viral shareability, writes Sanjeev Kotnala

Long live Goafest Posted on 04 May,2022 | under ADVERTISING This will be the first time he’ll not be there, but there’s no better Goafest-er ever than Sanjeev Kotnala

Clean Bowled! Brands not doing justice to IPL Posted on 27 Apr,2022 | under ADVERTISING Brands need to work extra hard to be counted and associated with the property, writes Sanjeev Kotnala

Gambling or Game of Skill? Posted on 20 Apr,2022 | under COLUMNS Advertising, ease of playing and the low entry cost have made many of them socially accepted, writes Sanjeev Kotnala

Should I attend Goafest… Posted on 13 Apr,2022 | under ADVERTISING to formally close an unfinished story, asks Sanjeev Kotnala

Being Emotionally Stupid about Logos & Structures Posted on 06 Apr,2022 | under COLUMNS Many alumni have changed logos in their professional life, so why the fuss about the IIMA logo, asks Sanjeev Kotnala

Ads that Break the Clutter Posted on 30 Mar,2022 | under ADVERTISING Every brand wants clutter-breaking ads but at times they are just a waste of time and resources, writes Sanjeev Kotnala

Sanjeev Kotnala: The Kashmir Files – Shaken and stirred Posted on 24 Mar,2022 | under COLUMNS ‘The Kashmir Files’ is the truth that was more trampled than any other truth in the country, writes Sanjeev Kotnala

For, some ‘daag’ are ‘achche’ Posted on 16 Mar,2022 | under ADVERTISING Surf kids are an integral part of the films, and they have been significantly evolved and mature for their age, writes Sanjeev Kotnala

Ads, promotions galore on Women’s Day Posted on 09 Mar,2022 | under COLUMNS But a significant societal change requires working at an individual level, writes Sanjeev Kotnala