SANJEEV KOTNALA

#AnythingForTaste Posted on 21 Sep,2022 | under COLUMNS KFC’s creative is simple and effective, writes Sanjeev Kotnala

Special days need Special Effort. So how did we do with Teacher’s Day 2022? Posted on 14 Sep,2022 | under COLUMNS Brand must not waste time and resources on poorly executed, half-baked communication, writes Sanjeev Kotnala

Is Mr Sachin Khurana a headache for self-regulator ASCI? Posted on 07 Sep,2022 | under ADVERTISING There is no denying that the brand tried to exploit some loophole and pass the model as a person of expertise, writes Sanjeev Kotnala

Sanjeev Kotnala: Keep developing your Brand Katha  Posted on 01 Sep,2022 | under COLUMNS Brand custodians should re-evaluate their brand Katha’s understanding among the external and internal stakeholders, writes Sanjeev Kotnala

Everyone has their Right to Individuality, but…. Posted on 23 Aug,2022 | under COLUMNS Society expects different rules to apply to people in positions of responsibility, writes Sanjeev Kotnala citing the Finnish PM episode

Tiranga everywhere Posted on 17 Aug,2022 | under ADVERTISING Can Har Ghar Tiranga be Har Saal? Sanjeev Kotnala hopes this does not remain a one-time campaign

Sanjeev Kotnala: OTP Frauds – Banks should consider collective action Posted on 12 Aug,2022 | under COLUMNS Maybe there is some merit in thinking collective approach and addressing the problem, writes Sanjeev Kotnala

Sanjeev Kotnala: Is Maharashtra Tourism missing out on something? Posted on 03 Aug,2022 | under COLUMNS Chhatrapati Shivaji Maharaj and Sambhaji Raje tourist circuits can help the population better know and appreciate the history and keep the pride high, writes Sanjeev Kotnala

G Pay: The Good, Bad and Ugly… Posted on 27 Jul,2022 | under COLUMNS Much as he loves using it, Sanjeev Kotnala needs the payment platform needs an overhaul of its algorithms

Humour & Consistency in Advertising Posted on 20 Jul,2022 | under ADVERTISING The audience rarely consumes media for advertising. Hence, if the message can be delivered with humour, it may be better received, writes Sanjeev Kotnala

Humorously associating death and insurance Posted on 13 Jul,2022 | under COLUMNS Sanjeev Kotnala takes a look at the Policy Bazaar ads featuring post-death possibilities

Is there a market for sex toys? Posted on 06 Jul,2022 | under ADVERTISING Sanjeev Kotnala reviews TTK’s Love Depot film, strategy and the marketplace