SANJEEV KOTNALA

Shouldn’t Media Brands be also Considered Influencers Posted on 15 Sep,2021 | under ADVERTISING And why doesn’t ASCI treat media brands apply influencer guidelines to them, asks Sanjeev Kotnala

Sanjeev Kotnala: Brand. Movie. Magic Posted on 08 Sep,2021 | under COLUMNS Indian advertising has not really leveraged epic/iconic movie situations and moments in advertising films, writes Sanjeev Kotnala

Building Trust in Print Posted on 01 Sep,2021 | under COLUMNS As raised questions are about the need, efficacy and effectiveness of print, these ads help reinforce the faith, writes Sanjeev Kotnala

Bridging the Gulf on Raksha Bandhan Posted on 25 Aug,2021 | under COLUMNS It is a touchy subject and there are always chances of a buzz on social media turning against the brand, writes Sanjeev Kotnala

Sanjeev Kotnala: Moment Marketing Gets Another Flip Posted on 18 Aug,2021 | under COLUMNS It is foolish to believe it is impossible to leverage the moment within constraints, writes Sanjeev Kotnala

Target 2024. But is anyone listening? Posted on 11 Aug,2021 | under COLUMNS You can read this on August 11, 2024, and nothing would have changed, writes Sanjeev Kotnala

Mental Health & A&M Posted on 04 Aug,2021 | under ADVERTISING The industry is high performance-led. There is subjectivity, appreciation, rejection and dejection, notes Sanjeev Kotnala

Who Moved The Pizza? Posted on 30 Jul,2021 | under COLUMNS OvenStory, Pizza Hut, Chicago Pizza, and many other brands wasted the opportunity, writes Sanjeev Kotnala

Sanjeev Kotnala: Do you treat your High Performers like Olympic Athletes? Posted on 28 Jul,2021 | under COLUMNS The only question to all the people is, are you doing the right thing, writes Sanjeev Kotnala

Sanjeev Kotnala: Noise – a flaw in human judgment. Book review Posted on 22 Jul,2021 | under COLUMNS The book Noise promised to explain, grade, identify and share how to reduce noise, writes Sanjeev Kotnala

Sanjeev Kotnala: Olympics; Brands continue Pride, Possibilities & Determination template Posted on 14 Jul,2021 | under COLUMNS It is tough to differentiate messages and hence the execution style plays an important role, writes Sanjeev Kotnala

Sanjeev Kotnala: Sexual Harassment: We have a choice to make Posted on 07 Jul,2021 | under COLUMNS It is omnipresent across corporate or public, metro or Tier-II-III, service or manufacturing, sports or entertainment, writes Sanjeev Kotnala