SANJEEV KOTNALA

Sanjeev Kotnala: Fake News More Potent than Highjacked History Posted on 25 Nov,2020 | under COLUMNS It is easy to see the game politicians play with fragile impressionable minds. We must prevent bastardisation of history with such populistic moves. Because a change picturisation of history impacts everything that follows, writes Sanjeev Kotnala

Sanjeev Kotnala: My Symbols, My Beliefs, My Culture Posted on 18 Nov,2020 | under COLUMNS Despite the need for sensitivity to ground realities,  time and again, brands and services try leveraging them for their advantage, writes Sanjeev Kotnala

Sanjeev Kotnala: Karva Chauth under Covid-19 impact Posted on 11 Nov,2020 | under COLUMNS Sanjeev Kotnala applies his PaRAM (Pause, Reflect, Absorb and Move-on) principle on a Karva Chauth observance at home

Comment | Sanjeev Kotnala: Is Tanishq on a Hat-trick of Taking Down Ads? Posted on 10 Nov,2020 | under ADVERTISING Tanishq, like every other brand and organisation, is a social entity and by definition, needs to be exceptionally sensitive to the ecosystem it operates in, writes Sanjeev Kotnala

Sanjeev Kotnala: Cadbury – The Digital Corporate Baba Ka Dhaba Posted on 09 Nov,2020 | under COLUMNS The brand has done what it felt right, and one respects that, writes Sanjeev Kotnala

Sanjeev Kotnala: Does a brand purpose serve any purpose? Posted on 04 Nov,2020 | under COLUMNS With the democratisation of communication and the advent of broader, global concerns, there is a race in the brand world, writes Sanjeev Kotnala

How Many Ad Films are too Many in a Campaign? Posted on 28 Oct,2020 | under ADVERTISING Is it better to run a serialised film than a series of them, asks Sanjeev Kotnala

Sanjeev Kotnala: Should brands as social entities be sensitive to reality? Posted on 21 Oct,2020 | under ADVERTISING The consumer may not be your wife or your girlfriend, but the brand is like a parent, sibling or a friend, writes Sanjeev Kotnala

Intent does not count in a troll-defined world Posted on 14 Oct,2020 | under ADVERTISING Sanjeev Kotnala on the Tanishq and the controversy around it. “I find nothing wrong with the ad… In fact, I find it a decently good ad,” he writes

Jack makes it Count as Ikea offends Zed Posted on 07 Oct,2020 | under ADVERTISING One never knows with religious symbols what could trigger a backlash, writes Sanjeev Kotnala

An Opportunity to Refocus for Newspapers Posted on 30 Sep,2020 | under COLUMNS Print and News has a bright future and how the big and small entities play the game will decide their future, writes Sanjeev Kotnala

Now is the time to build Tourism Posted on 16 Sep,2020 | under ADVERTISING The 5Cs, tourism should focus on, writes Sanjeev Kotnala