SANJEEV KOTNALA

Surprised With KLM Asking You To Fly Responsibly Posted on 17 Jul,2019 | under ADVERTISING Is the KLM ad a good gimmick or a responsible act, asks Sanjeev Kotnala

Co-creation is the need of the hour! Posted on 03 Jul,2019 | under NEWS Are you going to leverage the potential of co-creation NOW or willing to regret later, writes Sanjeev Kotnala

Past- and Future-Gazing with Neil George Posted on 01 Jul,2019 | under ADVERTISING Sanjeev Kotnala dissects the points made by the Nivea boss at last week’s IAA Retrospect & Prospects session

Connecting the Dots? Posted on 26 Jun,2019 | under COLUMNS Don’t waste your time doing that, writes Sanjeev Kotnala

So what’s wrong with Gender Stereotypes in Advertising? Posted on 19 Jun,2019 | under ADVERTISING Stop Questioning them, writes Sanjeev Kotnala his weekly comment

When it’s Tough being a Man Posted on 12 Jun,2019 | under ADVERTISING Gillette’s toxic masculinity ad has some 700,000-plus dislikes… but how should these ‘Man’ creatives be viewed in an all-new social mileu, asks Sanjeev Kotnala

Sanjeev Kotnala: Book Review of ‘The Go Giver’ Posted on 08 Jun,2019 | under BLOGS The laws may not sound too original to many, but trust me the way they are presented in the book is excellent, writes Sanjeev Kotnala

Reliving ‘Mauka Mauka’ as the stage sets for the Cup! Posted on 29 May,2019 | under ADVERTISING Although the first India match is a week away, there is much excitement around the World Cup starting May 30, writes Sanjeev Kotnala

Slice of Death Advertising Posted on 22 May,2019 | under ADVERTISING So when you can and do celebrate life- why give death a step-brotherly treatment, asks Sanjeev Kotnala

1980s imagery dominates 2019 Mothers’ Day Posted on 15 May,2019 | under ADVERTISING Do advertisers prefer the tried-and-tested stereotypes while dealing with mothers and Mothers’ Day

Future Shock or Fixed? Posted on 08 May,2019 | under ADVERTISING Sanjeev Kotnala writes on why and how Andrew Keen’s book ‘How To Fix The Future’ is a must-read

Sanjeev Kotnala: IRS 2019/Q1 gives print Publishers reasons to Smile Posted on 30 Apr,2019 | under COLUMNS In the media ecosystem, the second largest media cannot do without measurement and IRS 2019, has adopted a robust methodology in its attempt to iron out the earlier issues and shortcomings, writes Sanjeev Kotnala