DAS KA DUM

Das ka Dum with Dr Bhaskar Das | The new Cadbury Dairy Milk cricket ad has been much discussed over the weekend. Would you say we should just treat this as another ad or a reflection of a new order in Indian society? Posted on 20 Sep,2021 | under COLUMNS We couldn’t have not asked this question. So let’s get the views of Dr Bhaskar Das in the September 20 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | Do you think it’s time news returns on BARC’s weekly measurement roster? Posted on 16 Sep,2021 | under COLUMNS We couldn’t not ask this question. So we asked Dr Bhaskar Das for his views for the September 16 edition of Das ka Dum. Here’s what he says

Das ka Dum with Dr Bhaskar Das | Is it right for employers to have rules impacting the freedom of speech of their staff? Like one can’t retweet a post or story by a competing channel or platform? Posted on 15 Sep,2021 | under COLUMNS When the response is as long as the question, you know how clear our Wizard with Words is about an issue. So let’s read what Dr Bhaskar Das says on the subject in the September 15 edition of Das ka Dum. Coincidentally it’s  International Day of Democracy today

Das ka Dum with Dr Bhaskar Das | What’s your view on Sajan Raj Kurup buying MW, publishers of niche magazines Man’s World & Rolling Stone India? Posted on 14 Sep,2021 | under COLUMNS We asked the question not as a tease, but on a serious note. For, in a world where English magazine media has been steadily going down under, the acquisition of MW was indeed a surprise. Here’s what Dr Bhaskar Das feels on the issue in the September 14 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | What’s your view on Viacom18’s big bang entry into sports with FIFA 2022? Posted on 13 Sep,2021 | under COLUMNS We start the week with a development of the previous week. So we asked Dr Bhaskar Das what he felt on the issue for the September 13 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | MxMIndia completes 10 years today, Sept 9. As the seniormost member of the MxM family of writers, any tips for us for the next 10? Posted on 09 Sep,2021 | under COLUMNS We couldn’t not have asked our Wizard with Words this question. Let’s hear it from Dr Bhaskar Das in the September 9 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | Soon ‘Sukhkarta Dukhharta’ will be chanted across the country given the Ganesha festival. For A&M, what is that can bring in ‘sukh’ and drive away all ‘dukh’? Posted on 08 Sep,2021 | under COLUMNS It’s a soft question as we get set for the Ganapati festival. So let’s hear it from Dr Bhaskar Das in the September 8 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | What can one do to attract younger, newer faces to assume the leadership of industry associations? Posted on 07 Sep,2021 | under COLUMNS We believe that industry associations in the A&M&E space need to have a good presence of younger, under-40s. But that doesn’t happen, even though everyone appreciates the need for young blood. So we asked Dr Bhaskar Das the question for the September 7 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | We noticed you using the term ‘revenge socialisation’ in a social media post recently. Is it for real… people wanting to meet up, as if there’s no tomorrow? Posted on 06 Sep,2021 | under COLUMNS This is an aside he made in a Facebook post over the weekend. So we asked the question. Here’s Dr Bhaskar Das in the September 6 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | Would you advise a media company to invest in radio to complete its presence in all media? Posted on 03 Sep,2021 | under COLUMNS A serious question on a Friday. Here’s Dr Bhaskar Das in the September 3 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | The all-important festive season starts this month. Ganesh Chaturthi, Navratri/Durga Puja, Dassera & Diwali. Your forecast – in terms of adspends? Posted on 02 Sep,2021 | under COLUMNS It’s the question which everyone has been asking each other pre-festive season. So let’s hear it from Dr Bhaskar Das in the September 2 edition of Das ka Dum

Das ka Dum with Dr Bhaskar Das | The prayer meeting for Pradeep Guha is scheduled for this evening. In what way do you think can the industry celebrate his work? Posted on 01 Sep,2021 | under DAS KA DUM There are few better people in medialand better than Dr Bhaskar Das who worked so very closely with the late Pradeep Guha. So we asked him this question for the September 1 edition of Das ka Dum.