DAS KA DUM

Das ka Dum with Dr Bhaskar Das: The fears of newspapers carrying Covid-19 virus has been a big blow to an already beleaguered media domain. Do you think this could lead to the eventual demise of print? Posted on 27 Mar,2020 | under COLUMNS The question says it all. So what does newsmedia veteran Dr Bhaskar Das think about it. We took a break from a soft Friday question and asked the question on the print media as part of our Das Ka Dum series. Read on…

Das ka Dum with Dr Bhaskar Das: Any specific areas that you recommend on upskilling oneself? Posted on 26 Mar,2020 | under COLUMNS Upskill yourself… do an online course. That’s what the world has been saying, and what even our Wizard of Words recommended last Friday. So we asked Dr Bhaskar Das this question as part of our Das Ka Dum series. Read on…

Das ka Dum with Dr Bhaskar Das: It’s Gudhi Padwa tomorrow. Also Ugadi, Chaitra Sukladi and Cheti Chand. Your sentiments as we celebrate amidst the downturn and uncertain times Posted on 24 Mar,2020 | under COLUMNS Call it mere tokenism given that it’s festival time or whatever you wish, but we decided to ask this question despite the world not being in any mood to celebrate. Whether it’s a festive occasion, or the anniversaries and birthdays of themselves or friends and family… Here’s Dr Bhaskar Das’s response in today’s edition of Das Ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das: How are you planning to spend the 14 hours of the Janata Curfew on March 22? Posted on 20 Mar,2020 | under COLUMNS So we asked Dr Bhaskar Das on how he plans to spend the 14 hours on Janata Curfew day on March 22. Here’s his response in todays edition of Das Ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das:  So do you think even I can do adsales for a leading media group? Posted on 19 Mar,2020 | under COLUMNS Just asked. Just. Here’s today’s edition of Das Ka Dum with Dr Bhaskar Das. Read on for his views…

Das ka Dum with Dr Bhaskar Das: Do you think there are just too many publications covering advertising and media (MxMIndia included!), given the size of the industry is so small? Posted on 18 Mar,2020 | under COLUMNS It’s a question we don’t have an answer to… why do we exist in such a crowded marketplace? So we asked Dr Bhaskar Das this question as part of the Das Ka Dum series. Read on for his views…

Das ka Dum with Dr Bhaskar Das: Since people need to stay indoors for their entertainment, the Covid-19 crisis may be a godsent for TV channels and OTT players. How would you think can news media make use of this opportunity? Posted on 17 Mar,2020 | under COLUMNS Is there an opportunity out there for media companies given the Covid-19 virus? Yet again, we thought it would be wise to ask Dr Bhaskar Das for his words of wisdom. Read on for his views…

Das ka Dum with Dr Bhaskar Das: How should we be reacting to the ever-changing world given the impact of  the Covid-19 virus on the economy and the media and marketing services sector? Posted on 16 Mar,2020 | under COLUMNS Welcome to an all-new work week. There is much fear in the air about the Covid-19 virus and how it will impact the media and marketing services ecosystem. Since we’ve not experienced anything like this ever before, we thought it would be wise to ask Dr Bhaskar Das for his words of wisdom. Read on for his views…

Das ka Dum with Dr Bhaskar Das: Since you are actively engaged in academics these days, what gives you more satisfaction and happiness – industry or academia? Posted on 13 Mar,2020 | under COLUMNS It’s a Friday and that’s the day when we get up, close and personal. Well, yes, we do get there on some other days too, but on Fridays, it’s pretty personal. You get the drift. You’ve read the question, now dig further for his response. Presenting, the March 13 edition of Das ka Dum with Dr Bhaskar Das. Read on…

Das ka Dum with Dr Bhaskar Das: As a marketer, what do you think banks should do to help reassure people that their monies are safe and reinforce trust? Posted on 12 Mar,2020 | under COLUMNS It’s an unfair ask, but we thought it would be good to know BD’s thoughts on the issue. So without any further ado, Dr Bhaskar Das in the March 21 of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das: Sad to see Goafest being put off. Your thoughts since you would’ve attended almost every edition held thus far? Posted on 11 Mar,2020 | under COLUMNS Well, Goafest isn’t the only event that has been put off, but it’s a big blow for the advertising and media fraternity. So we asked this question to Dr Bhaskar Das as part of the Das ka Dum series. Read on…

Das ka Dum with Dr Bhaskar Das: What’s your favourite colour and why? Don’t tell us it’s saffron, the colour of our republic rulers (the BJP, we mean)? Posted on 09 Mar,2020 | under COLUMNS So do we ask a question around Holi or leave it. We didn’t want to be predictable, but then decided on asking one, with a twist. After all, Burra Na Maano, Holi Hai! So without much ado, here’s the March 9 edition of Das ka Dum with Dr Bhaskar Das. Read on…