DAS KA DUM

Das ka Dum with Dr Bhaskar Das | Nidhi Razdan has moved from News TV to academics? You too spend time in teaching and strategising for M/B-schools. Good idea for media folk to explore? Posted on 06 Jul,2020 | under COLUMNS Welcome to the start of an all-new week. A mixed bag of questions we have for our Wizard with Words. Fairly simple and straightforward, nothing provocative about them. But that’s what we think. We leave it to you to decide. So without any further ado, here’s Das ka Dum with Dr Bhaskar Das. Read on…

Das ka Dum with Dr Bhaskar Das | Exactly 50 days for Ganesh Chaturthi. Being a Ganapati devotee, any special prayers for Him for our A&M sector? Posted on 03 Jul,2020 | under COLUMNS We thought it would be a googly, but it’s not easy to get our Wizard with Words out leg-before. The answer is also simple and straightforward. End the week on a spiritual note with Das ka Dum with Dr Bhaskar Das. Safe times…

Das ka Dum with Dr Bhaskar Das | Since you are also active in academics at m-schools, would you say that it’s better to skip a year and wait for face-to-face physical classes instead of a half- or full-year of online education? Posted on 02 Jul,2020 | under COLUMNS The question is loooong and self-explanatory. Let’s see how Dr Bhaskar Das responds in the July 2 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | The PR head of a leading news network advised its marketing team not to advertise on MxM because we’ve been critical of the flagship channel’s content. Is it right to link spends with coverage? Expose it? Or let it be? Posted on 30 Jun,2020 | under COLUMNS Now we weren’t sure if we should ask this question to Dr Bhaskar Das. After all, it’s an MxM problem. And doesn’t concern the rest of the world. Or perhaps it does. Presenting the June 30 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | According to you, which sectors will open their purse strings first to media companies? Posted on 29 Jun,2020 | under COLUMNS Welcome to an all-new week of Das ka Dum. Some straight, and some not-so questions this week. So without any further ado, here’s the June 29 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | The first half of 2020 will be past us in a few days. Your sentiments as we move over to the second? Posted on 26 Jun,2020 | under COLUMNS It’s an unfair question to ask, coz who could predict at the start of the year that 2020 which will be such a @#$#@$% year! But we are incorrigible. We ask. And our dear Wizard with Word is such a sport, he answers. So without any further ado, presenting the June 26 edition of Das ka Dum with Dr Bhaskar Da. Read on…

Das ka Dum with Dr Bhaskar Das | Given the meagre attendance in offices, it’s tough for media professionals to make sales calls. In such a scenario how can the rank-and-file sales force go about their jobs? Posted on 25 Jun,2020 | under COLUMNS So it’s a predicament that we are all in. Let’s hear it from media veteran Dr Bhaskar Das… Presenting the June 25 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Newspapers are back, but circulation is still down as subscribers are reluctant… it appears to be a total loss of faith in the medium. What should newspaper companies do to earn back the trust? Posted on 24 Jun,2020 | under COLUMNS Hmmm. So that’s literally a million dollar question for newspaper owners. Earning back the trust of readers. We asked this question to Dr Bhaskar Das, a veteran of the print business, and this is what/ how he responded.  Presenting the June 24 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | In times when the nation is engaged in conflict, what’s more important: question the government’s actions or just take statements as gospel truth. What makes more business sense for a news entity… given ratings? Posted on 23 Jun,2020 | under COLUMNS So here’s Day 2 of our week of ‘sensitive’ questions to Dr Bhaskar Das. So let’s go straight into his response in the June 23 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Given ongoing concerns on the India-China border and the sentiments against Chinese products, do you think media entities should also not accept ads from Chinese origin brands? Posted on 22 Jun,2020 | under COLUMNS Welcome to an all-new week of Das ka Dum. This week we ask a few ‘sensitive’ questions to our dear Wizard with Words. The start-of-the-week question will give you an indicator of what to expect in the rest of the week. So without any further ado, presenting the June 22 edition of Das ka Dum with Dr Bhaskar Das. Read on…

Das ka Dum with Dr Bhaskar Das | Which of the activities of the pre-Lockdown era do you miss doing the most now that activities are restricted? Posted on 19 Jun,2020 | under COLUMNS As we end yet another week of this horrible year, we asked this question to Dr Bhaskar Das which you should perhaps also ask yourself. Here’s the June 19 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Every television channel – esp in the news space – likes to slice and present data depending on how good it looks. But do people think that advertisers can’t see through the ‘ardh satya’… another reader question Posted on 18 Jun,2020 | under COLUMNS Another question from a reader who wishes to stay anonymous. Straighforward question and more importantly, straightforward response. Without further ado, let’s hear it from Dr Bhaskar Das in the June 18, 2020 edition of Das ka Dum. Read on…