DAS KA DUM

Das ka Dum with Dr Bhaskar Das | Edtech giant Byju’s has been getting a drubbing in the media over many issues. If asked, what would you advise the company to correct perceptions? Posted on 27 Sep,2022 | under COLUMNS Friends of our Wizard with Words often tell us why we love to put him in the dock over sensitive issues. Our response is: who better to philosophise on key matters of state (in a manner of speaking). So let’s hear it from Dr Bhaskar Das in the September 27 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | The Hindu has gone in for an ‘Instagram style of storytelling’ with more visually appealing content. Mount Road Mahavishnu finally smells the (filter) coffee? Posted on 26 Sep,2022 | under COLUMNS We know his love for print hasn’t diminished even though he has embraced digital in a big way. So let’s hear it from Dr Bhaskar Das in the September 26 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | With life getting back to normalcy and people going outdoors – to markets, malls and cinemas, do you think the usage of the metaverse for brand promotions will need a rethink? Posted on 23 Sep,2022 | under COLUMNS Not a soft Friday question. In fact a pertinent one that marketers are asking these days. So let’s hear it from Dr Bhaskar Das in the September 23 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | ABP News is sponsor of the AAAI Subhash Ghoshal Lecture by India Today group boss Aroon Purie. Speaks volumes for a  network to sponsor a session starring the owner of a rival media company. Your view? Posted on 22 Sep,2022 | under COLUMNS We couldn’t have missed the sponsor’s name in this invite, and while sharing our joy with our Wizard with Words, we thought we would ask him this question. Here’s Dr Bhaskar Das in the September 22 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Roger Federer has announced his retirement from tennis. Would you say that the Swiss tennis legend has been the biggest brand tennis has produced? Posted on 21 Sep,2022 | under COLUMNS We know how much he enjoys various sports, so we thought it would be good to ask this question. Here’s Dr Das’s response in the September 21 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | By giving up the television broadcast rights to a rival network recently, would you say that the Disney Star decision hints at a possible demise/decline of linear television for live sports? Posted on 20 Sep,2022 | under COLUMNS Yet another question where we thought we could provoke him to giving us an interesting answer, but our Wizard with Words got to his wizardry once again. Here’s Dr Das’s response in the September 20 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | It’s that time of the year when most industry associations elect or re-elect officebearers? What are the few things that you would like the big bosses to do for the next year? Posted on 19 Sep,2022 | under COLUMNS We thought we could provoke him to giving us an interesting answer, but our Wizard with Words got to his wizardry once again. Here’s Dr Das’s response in the September 19 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | In less than 15 days, we’ll enter the all-important third quarter. Given how spends have been for Ganesh Chaturthi and Onam and bookings are for Durga Puja, do you think it will be a happy Q3? Posted on 16 Sep,2022 | under COLUMNS It’s a forecast question, the kind we keep asking our Wizard with Words ever so often. Here’s Dr Das’s response in the September 16 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | A recent expose shows that various awards are on sale. And reputed media entities are partnering these acts. Your view? Posted on 15 Sep,2022 | under COLUMNS The question is pretty detailed so we won’t add any further comment. Here’s Dr Das’s response in the September 14 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Following QE II death, many UK brands have paused campaigns. Speaks a lot for the British A&M trade’s respect for the departed leader? Posted on 14 Sep,2022 | under COLUMNS One more question post the passing of Queen Elizabeth II. And here’s Dr Das’s response in the September 13 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Following QE II death, many UK brands have paused campaigns. Speaks a lot for the British A&M trade’s respect for the departed leader? Posted on 13 Sep,2022 | under COLUMNS Onemore question post the passing of Queen Elizabeth II. And here’s Dr Das’s response in the September 13 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Do you think the passing of the Queen will in any way impact Brand Britain? Posted on 12 Sep,2022 | under COLUMNS The queen’s passing has been much discussed in the media over the last few days. But will it impact Brand Britain? After all, QE II has been a constant for the last seven decades. Here’s Dr Das’s response in the September 9 edition of Das ka Dum. Read on…