DAS KA DUM

Das ka Dum with Dr Bhaskar Das I If you compare it with any other industry sector, the size of M&E in India is insignificant. Still share of voice and glamour is huge. Aisa kyun? Posted on 23 Nov,2020 | under COLUMNS This week, we pose a slightly off-the-beaten-track set of questions. Some of them are inter-connected, yet they could get internet responses. Here’s Dr Bhaskar Das in the November 23 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I There is always pressure on us to bowl you a googly, that is, ask a provocative question. Unfair no? Posted on 20 Nov,2020 | under COLUMNS A Friday Question and A Friday Answer. Enjoy. Have a Great Weekend. Without further ado, here’s Dr Bhaskar Das in the November 20 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I Your Ph D thesis was about social listening. Now isn’t that just a lofty term for something that’s common sense? Posted on 19 Nov,2020 | under COLUMNS Another serious question, addressed to Dr Bhaskar Das, the academic guru. So let’s hear it from him in the November 19 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I The normal sentiment is that marketing is essentially about advertising and communications. Can you offer our readers a quickie definition to dispel this myth? Posted on 18 Nov,2020 | under COLUMNS So this is a serious question, and not around our industry. It’s to BD, the industry boss, but Dr Bhaskar Das, the academic guru. So let’s hear it from him in the November 18 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I A question which bothers us: Is it better to celebrate Diwali with lights etc, or save the money and donate to charity? Posted on 17 Nov,2020 | under COLUMNS Welcome back. Now that Diwali 2020 is past us, it’s a question we thought we’ll ask Dr Bhaskar Das. Especially since many put up lights and diyas with a vengeance. Could the oil in the diyas have been saved for the needy? Could the spends on electricity have been donated to charity. Here’s the November 17 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I It’s also Children’s Day tomorrow. Any memories of Bhaskar Das Junior that brings a smile on your face? Posted on 13 Nov,2020 | under COLUMNS It’s also Children’s Day tomorrow. A question for Dr Bhaskar Das for the November 13 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I Among other things, Diwali sees the celebration of ‘dhan’ and ‘lakshmi’. What according to you is the greater wealth: health or money in the bank? Posted on 12 Nov,2020 | under COLUMNS Soft Diwali question. To those celebrating it today, Happy Dhanteras. Here’s Dr Bhaskar Das and the November 12 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I You are a big cricket watcher: would you say that former cricketer-turned-commentators are better than those who have no cricket-playing past? Posted on 11 Nov,2020 | under COLUMNS This is a question for the morning after the IPL final. Presenting Dr Bhaskar Das for the November 11 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I The government has instituted a special committee to look into TV audience measurement, when no such effort is made for print or radio or digital. Why this special love for television? Posted on 10 Nov,2020 | under COLUMNS Readers of MxM would know that this is a question we’ve asked often. Why this special love for television? So we asked this question to Dr Bhaskar Das for the November 10 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das I Nov 10 will see the IPL final as well as the Bihar elections results analysis at primetime. Watching which of these will give you greater joy and why? Posted on 09 Nov,2020 | under COLUMNS Of course we are going to watch the IPL final. But we asked the question to Dr Bhaskar Das for an insert in the November 9 edition of Das ka Dum series. Read on…

Das ka Dum with Dr Bhaskar Das | You are known for your thoughtprovoking messages… What would be your Diwali greeting to someone? Posted on 06 Nov,2020 | under COLUMNS Okay, there are days when we aren’t able to serve the smartest question. Today is one such day. But while the question may be silly, the answer isn’t. Here’s Dr Bhaskar Das in the November 6, 2020 edition of the Das ka Dum series. Read on…

Das ka Dum with Dr Bhaskar Das | I was at a loss for how I should describe you to a person who doesn’t know you… since you are now more into academics than industry, though it’s the latter that you are so well-known for. Can you help? Posted on 05 Nov,2020 | under COLUMNS The question is self-explanatory. Let’s hear what our dear Dr Bhaskar Das says. Without further ado, the November 5, 2020 edition of the Das ka Dum series. Read on…