BHUVI GUPTA

Influencing the Influencers, finally Posted on 23 Feb,2021 | under ADVERTISING With ASCI’s guidelines falling in place by April 15, the onus is now on the ecosystem to make it a success, writes ASCI, both brands and influencers now have a reference to ensure that they are responsible in their messaging

In a world full of influencers, are celeb-endorsements worth it? Posted on 09 Feb,2021 | under ADVERTISING With the influencer industry maturing, brands must consider moving budgets, writes Bhuvi Gupta

In an AI-powered world, what’s the road ahead for Marketers? Posted on 27 Jan,2021 | under BHUVI GUPTA And in a world where everyone is a marketer what happens to the full-time marketer, asks Bhuvi Gupta

Has Internet Killed the MBA Marketing Star? Posted on 12 Jan,2021 | under BHUVI GUPTA Access to the Web has brought monumental changes to manufacturing & services sectors but the most impacted has been the marketing function, writes Bhuvi Gupta

Bhuvi Gupta: 2020 Trends in Media – Because Genuinely now Hindsight is 2020 Posted on 30 Dec,2020 | under BHUVI GUPTA the media industry is set to go through a monumental shift in the coming year because the biggest advantage that legacy media companies had was of distribution, a high-quality workforce and access to newsmakers, writes Bhuvi Gupta

Chinese Lessons to make Bharat ‘Atmanirbhar’ Posted on 01 Dec,2020 | under BHUVI GUPTA The lesson for India is to create products with features that suit our behaviour — be it ‘jugaad’ or  ‘bachhat’, writes Bhuvi Gupta

Is Gaming the Silver Bullet that can change Brand Marketing in 2021? Posted on 18 Nov,2020 | under ADVERTISING Indians brands must make the most of a relatively undiscovered avenue for advertising, writes Bhuvi Gupta

Bhuvi Gupta: On Fesive sales, Micromax & Hooked by Nir Eyal Posted on 03 Nov,2020 | under ADVERTISING Bhuvi Gupta picks things that have caught her eye in the last fortnight

Bhuvi Gupta: Indian TV news media needs to clean up its act to avoid irrelevance Posted on 20 Oct,2020 | under BHUVI GUPTA For a genuinely free and fair Press, content regulation is key, feels Bhuvi Gupta

Bigg Boss is Back. Long Live Bigg Boss! Posted on 06 Oct,2020 | under BHUVI GUPTA It’s been a great vehicle for brands as also to promote diversity & acceptance, writes Bhuvi Gupta

What ‘The Social Dilemma’ gets right, and what it misses by a mile Posted on 22 Sep,2020 | under BHUVI GUPTA All ‘The Social Dilemma’ does is piece together much of what we already knew, in way that it created impact and will hopefully institute change, writes Bhuvi Gupta

Amp up your Communication Strategy through Easter eggs Posted on 08 Sep,2020 | under BHUVI GUPTA But have marketers in India missed the opportunity to target consumers? Bhuvi Gupta delves into the issue