BHUVI GUPTA
-
Why Humans are Obsessed with Sports & Why Marketers Maximise it Posted on 27 Jul,2021 | under BHUVI GUPTA Don’t miss out on Sports Advertising because we are biologically wired to watch, writes Bhuvi Gupta
-
Bhuvi Gupta: How Marketers can both make money and save money via behavioural targeting Posted on 13 Jul,2021 | under BHUVI GUPTA As technology evolves using tools like Artificial Intelligence and automation, personalisation to improve customer experience will become crucial, writes Bhuvi Gupta
-
How Meme Marketing has become a Must-have Arsenal for the Modern-day Marketer Posted on 29 Jun,2021 | under BHUVI GUPTA With brands forever wanting to go ‘viral’, memevertising can help accomplish the goal, writes Bhuvi Gupta
-
Brand Purpose & Credibility: Key to survival for Brands Posted on 15 Jun,2021 | under ADVERTISING In a crowded market, the only way a brand can stand out today is to add credibility in communication, writes Bhuvi Gupta
-
Bhuvi Gupta: Consolidation, the content economy & the consumer Posted on 01 Jun,2021 | under BHUVI GUPTA The content jungle has truly become cutthroat and for survival of the fittest, Bhuvi Gupta
-
To Copy or Not to Copy. That’s the Question Posted on 18 May,2021 | under BHUVI GUPTA Copycats in the digital world are here to stay, as long as they copy smart, writes Bhuvi Gupta
-
Cult of the Influencer CEO Posted on 06 Apr,2021 | under BHUVI GUPTA Are you missing out if your CEO is not your brand ambassador, asks Bhuvi Gupta
-
Legacy Media Must Leap Ahead Posted on 23 Mar,2021 | under BHUVI GUPTA Bhuvi Gupta evaluates the options for the old and new traditional media companies
-
Brands, don’t let FOMO drive your social media strategy Posted on 09 Mar,2021 | under BHUVI GUPTA What’s hot and happening today may be no longer relevant by the time one wakes up to applying it, writes Bhuvi Gupta
-
Influencing the Influencers, finally Posted on 23 Feb,2021 | under ADVERTISING With ASCI’s guidelines falling in place by April 15, the onus is now on the ecosystem to make it a success, writes ASCI, both brands and influencers now have a reference to ensure that they are responsible in their messaging
-
In a world full of influencers, are celeb-endorsements worth it? Posted on 09 Feb,2021 | under ADVERTISING With the influencer industry maturing, brands must consider moving budgets, writes Bhuvi Gupta
-
In an AI-powered world, what’s the road ahead for Marketers? Posted on 27 Jan,2021 | under BHUVI GUPTA And in a world where everyone is a marketer what happens to the full-time marketer, asks Bhuvi Gupta