MxMIndia

Why Humans are Obsessed with Sports & Why Marketers Maximise it Posted on 27 Jul,2021 | under BHUVI GUPTA Don’t miss out on Sports Advertising because we are biologically wired to watch, writes Bhuvi Gupta

Bhuvi Gupta: How Marketers can both make money and save money via behavioural targeting Posted on 13 Jul,2021 | under BHUVI GUPTA As technology evolves using tools like Artificial Intelligence and automation, personalisation to improve customer experience will become crucial, writes Bhuvi Gupta

How Meme Marketing has become a Must-have Arsenal for the Modern-day Marketer Posted on 29 Jun,2021 | under BHUVI GUPTA With brands forever wanting to go ‘viral’, memevertising can help accomplish the goal, writes Bhuvi Gupta

Brand Purpose & Credibility: Key to survival for Brands Posted on 15 Jun,2021 | under ADVERTISING In a crowded market, the only way a brand can stand out today is to add credibility in communication, writes Bhuvi Gupta

Bhuvi Gupta: Consolidation, the content economy & the consumer Posted on 01 Jun,2021 | under BHUVI GUPTA The content jungle has truly become cutthroat and for survival of the fittest, Bhuvi Gupta

To Copy or Not to Copy. That’s the Question Posted on 18 May,2021 | under BHUVI GUPTA Copycats in the digital world are here to stay, as long as they copy smart, writes Bhuvi Gupta

Cult of the Influencer CEO Posted on 06 Apr,2021 | under BHUVI GUPTA Are you missing out if your CEO is not your brand ambassador, asks Bhuvi Gupta

Legacy Media Must Leap Ahead Posted on 23 Mar,2021 | under BHUVI GUPTA Bhuvi Gupta evaluates the options for the old and new traditional media companies

Brands, don’t let FOMO drive your social media strategy Posted on 09 Mar,2021 | under BHUVI GUPTA What’s hot and happening today may be no longer relevant by the time one wakes up to applying it, writes Bhuvi Gupta

Influencing the Influencers, finally Posted on 23 Feb,2021 | under ADVERTISING With ASCI’s guidelines falling in place by April 15, the onus is now on the ecosystem to make it a success, writes ASCI, both brands and influencers now have a reference to ensure that they are responsible in their messaging

In a world full of influencers, are celeb-endorsements worth it? Posted on 09 Feb,2021 | under ADVERTISING With the influencer industry maturing, brands must consider moving budgets, writes Bhuvi Gupta

In an AI-powered world, what’s the road ahead for Marketers? Posted on 27 Jan,2021 | under BHUVI GUPTA And in a world where everyone is a marketer what happens to the full-time marketer, asks Bhuvi Gupta