AVIK CHATTOPADHYAY

Sceptre, Sceptic & Brand India! Posted on 02 Jun,2023 | under AVIK CHATTOPADHYAY We possibly are being part of some of the most exciting times in the timeline of Brand India, writes Avik Chattopadhyay

Bangalore blues, Tesla talks & Brand India Posted on 22 May,2023 | under AVIK CHATTOPADHYAY Every mistake in the brand textbook of “Things you must avoid for market leadership” was committed with full gusto, writes Avik Chattopadhyay

Happy 30th, little monk! Posted on 04 May,2023 | under ADVERTISING Its ‘jellybean’ styling ensured people were happy to pay more even though it wasn’t longer. Avik Chattopadhyay writes on what made the Zen a winner

Size matters, or does it really? Posted on 20 Apr,2023 | under AVIK CHATTOPADHYAY Are brand size and trust inversely proportional values of an organisation, asks Avik Chattopadhyay

Avik Chattopadhyay: Does ‘provenance’ matter anymore? Posted on 06 Apr,2023 | under AVIK CHATTOPADHYAY If a Hyundai or a Honda offers me better value, I shall choose that, writes Avik Chattopadhyay. It is as Indian as a Tata or a TVS

What a rocket, boys! Posted on 23 Mar,2023 | under AVIK CHATTOPADHYAY It left a terrific after-taste in the mind, writes Avik Chattopadhyay. And there are lessons in there for brands!

Avik Chattopadhyay: Opportunities in Adversity Posted on 10 Mar,2023 | under AVIK CHATTOPADHYAY Brands should never lose the opportunity of a protest to actually improve their connect with their stakeholders, writes Avik Chattopadhyay

The identity of languages! Posted on 23 Feb,2023 | under AVIK CHATTOPADHYAY Languages are brands in themselves, they are one of the biggest symbols of identity for mankind, writes Avik Chattopadhyay

Naatu Naatu and Naren! Posted on 13 Jan,2023 | under AVIK CHATTOPADHYAY Will Brand Indian cinema ever take inspiration from Brand Vivekananda, asks Avik Chattopadhyay

Brand, Baajaa, Baaraat! Posted on 29 Dec,2022 | under ADVERTISING Avik Chattopadhyay imagines a conversation with the various brands that ruled 2022

S-AAP Seedi: Lessons for Political Brand AAP Posted on 15 Dec,2022 | under ADVERTISING Avik Chattopadhyay writes on the conflicting signals from the three appraisals the party has been through recently

Brand Lessons from Football Posted on 01 Dec,2022 | under AVIK CHATTOPADHYAY The first 10 days of the 2022 Fifa World Cup have reiterated realities that every brand manager should pay heed to, writes Avik Chattopadhyay