AVIK CHATTOPADHYAY

Avik Chattopadhyay: The logo is finally flat! Posted on 13 Mar,2020 | under AVIK CHATTOPADHYAY When one of the world’s most aspirational brands, across categories, goes into a transformative mood, many of do sit up and start analysing, writes Avik Chattopadhyay

Avik Chattopadhyay: Lucifer at the Auto Expo! Posted on 27 Feb,2020 | under ADVERTISING And what happens when Lucifer when beams down to the Auto Expo. Avik Chattopadhyay muses

Mufflerman & the Mango People Posted on 12 Feb,2020 | under ADVERTISING Avik Chattopadhyay on the five key learnings of the AAP brand

7 Social Groups. 7 Social Brands Posted on 09 Jan,2020 | under AVIK CHATTOPADHYAY The exercise of creating social brands is with a deep-down devious motive, to divide, deprive and eventually destroy, writes Avik Chattopadhyay

Avik Chattopadhyay: Brand of the Year – the Indian Student Posted on 27 Dec,2019 | under AVIK CHATTOPADHYAY The student stands for all that is good, aspirational and ambitious about society, writes Avik Chattopadhyay

Reverse Snobbery Works & How! Posted on 05 Dec,2019 | under ADVERTISING Avik Chattopadhyay lists his five favourite Smart Brands which cock a snook at the wannabes‘

Gone with the Crop Stubble! Posted on 21 Nov,2019 | under AVIK CHATTOPADHYAY Five key brands came a cropper in the 2019 edition of the Festival pf Smoke, writes Avik Chattopadhyay

A Prize Too Far? Posted on 31 Oct,2019 | under ADVERTISING Why can’t India not create at least one award of global stature that world looks forward to, ask Avik Chattopadhyay

Is the Auto Expo dying? Posted on 17 Oct,2019 | under AVIK CHATTOPADHYAY The best showcase of the auto industry shouldn’t be called a motor show any longer, writes Avik Chattopadhyay

Avik Chattopadhyay: Peddling Gandhi, piece by piece! Posted on 04 Oct,2019 | under AVIK CHATTOPADHYAY Why does Gandhi have to be the preserve of only a few and not the resolve of millions, asks Avik Chattopadhyay

Avik Chattopadhyay: By BMKJ, it’s ISRO! Posted on 12 Sep,2019 | under AVIK CHATTOPADHYAY The Chandrayaan 2  moon-landing looked like an event manager’s delight with an omni-channel overdose of “space science”, writes Avik Chattopadhyay

In the Race for Leadership, should Brands Fuss about the Means or the End? Posted on 29 Aug,2019 | under AVIK CHATTOPADHYAY Winning sure is macho, but leading is more meaningful, writes Avik Chattopadhyay