AVIK CHATTOPADHYAY

Naatu Naatu and Naren! Posted on 13 Jan,2023 | under AVIK CHATTOPADHYAY Will Brand Indian cinema ever take inspiration from Brand Vivekananda, asks Avik Chattopadhyay

Brand, Baajaa, Baaraat! Posted on 29 Dec,2022 | under ADVERTISING Avik Chattopadhyay imagines a conversation with the various brands that ruled 2022

S-AAP Seedi: Lessons for Political Brand AAP Posted on 15 Dec,2022 | under ADVERTISING Avik Chattopadhyay writes on the conflicting signals from the three appraisals the party has been through recently

Brand Lessons from Football Posted on 01 Dec,2022 | under AVIK CHATTOPADHYAY The first 10 days of the 2022 Fifa World Cup have reiterated realities that every brand manager should pay heed to, writes Avik Chattopadhyay

Avik Chattopadhyay: Maatrabhumi or Pitrabhumi? Posted on 08 Nov,2022 | under AVIK CHATTOPADHYAY Why do some people address their nations as ‘motherland’ while for others it is ‘fatherland’. Avik Chattopadhyay attempts an answer

A Tale of One City! Posted on 04 Oct,2022 | under ADVERTISING For any brand professional, the City is a perfect case study of what product and brand management is all about, writes Avik Chattopadhyay

Hot air about airbags? Posted on 13 Sep,2022 | under AVIK CHATTOPADHYAY The government’s Akshay Kumar ad to promote the need for airbags is a case of marketing myopia, writes Avik Chattopadhyay

Adani Stake Buy of NDTV: Brand ownership woes! Posted on 29 Aug,2022 | under AVIK CHATTOPADHYAY Avik Chattopadhyay on what happens when brands undergo a change in ownership

What ails Brand Pakistan @ 75… Posted on 11 Aug,2022 | under ADVERTISING A brand born out of negative emotions cannot last for long in a positive state of being, writes Avik Chattopadhyay

Here’s to celebrating failures! Posted on 28 Jul,2022 | under AVIK CHATTOPADHYAY Learning from failures, defeats and mistakes is the hallmark of any successful brand, writes Avik Chattopadhyay

Avik Chattopadhyay: Re-Kali-bration! Posted on 14 Jul,2022 | under AVIK CHATTOPADHYAY ‘Brand Kali’ scoffs at those who try to recalibrate her for their personal agenda, writes Avik Chattopadhyay

Brand Vijay is back! Posted on 30 Jun,2022 | under ADVERTISING The youth is on boiling point. The popularity of a Pushpa or a KGF is a signal of the mood of the nation, writes Avik Chattopadhyay