AVIK CHATTOPADHYAY

Hot air about airbags? Posted on 13 Sep,2022 | under AVIK CHATTOPADHYAY The government’s Akshay Kumar ad to promote the need for airbags is a case of marketing myopia, writes Avik Chattopadhyay

Adani Stake Buy of NDTV: Brand ownership woes! Posted on 29 Aug,2022 | under AVIK CHATTOPADHYAY Avik Chattopadhyay on what happens when brands undergo a change in ownership

What ails Brand Pakistan @ 75… Posted on 11 Aug,2022 | under ADVERTISING A brand born out of negative emotions cannot last for long in a positive state of being, writes Avik Chattopadhyay

Here’s to celebrating failures! Posted on 28 Jul,2022 | under AVIK CHATTOPADHYAY Learning from failures, defeats and mistakes is the hallmark of any successful brand, writes Avik Chattopadhyay

Avik Chattopadhyay: Re-Kali-bration! Posted on 14 Jul,2022 | under AVIK CHATTOPADHYAY ‘Brand Kali’ scoffs at those who try to recalibrate her for their personal agenda, writes Avik Chattopadhyay

Brand Vijay is back! Posted on 30 Jun,2022 | under ADVERTISING The youth is on boiling point. The popularity of a Pushpa or a KGF is a signal of the mood of the nation, writes Avik Chattopadhyay

Three to win! Posted on 16 Jun,2022 | under AVIK CHATTOPADHYAY In the new millennium, relationships have now become three-way, writes Avik Chattopadhyay

For the impatient imbecile… Posted on 02 Jun,2022 | under AVIK CHATTOPADHYAY If the 10-min delivery service provider is immature, it is the responsibility of key stakeholders to raise a red flag, writes Avik Chattopadhyay

English channel, Hindi advertising. Why? Kyun? Posted on 05 May,2022 | under ADVERTISING Avik Chattopadhyay on the ‘Hindification’ of Indian advertising

Avik Chattopadhyay: Brand Ram in the 21st century Posted on 21 Apr,2022 | under AVIK CHATTOPADHYAY Brand Ram is what a large part of Indian society is today. For, he is the prospect, proponent, and prophet rolled into one, writes Avik Chattopadhyay

Brand lessons from the Ballot Posted on 24 Mar,2022 | under ADVERTISING Remote control operations do not work in any market and for any product category, writes Avik Chattopadhyay

Blond-haired blue-eyed brands! Posted on 10 Mar,2022 | under ADVERTISING Avik Chattopadhyay asks questions about the strategic decisions taken by brands by exiting Russia