AVIK CHATTOPADHYAY

Democracy as a Brand… Posted on 06 Sep,2021 | under AVIK CHATTOPADHYAY …a brand of governance. It has its core purpose, its promise, its values, and its personality, writes Avik Chattopadhyay

Avik Chattopadhyay: The Poverty of Indian sport! Posted on 09 Aug,2021 | under AVIK CHATTOPADHYAY The poverty is not in the talent and the individual drive to excel, writes Avik Chattopadhyay. The poverty of Indian sport lies in the ecosystem built around it, composed of administrators, sponsors, policy makers, media, supporters, public and business enterprises

Between a rock and a hard place! Posted on 15 Jul,2021 | under AVIK CHATTOPADHYAY If one were to judge London by just the events at Wimbledon or Wembley, one would be very far from the total picture, writes Avik Chattopadhyay

Brand Lessons from Clay & Grass! Posted on 17 Jun,2021 | under ADVERTISING Avik Chattopadhyay on the on- and off-play acts that had Djokovic, Naomi Osaka, Christian Eriksen, BBC, Ronaldo & Paul Pogba in the news

Avik Chattopadhyay: Jo dikhta hai… Posted on 04 Jun,2021 | under AVIK CHATTOPADHYAY We need ‘Swachch, Sundar and Tikaau’ brands to engage with us if they want our eyeballs, writes Avik Chattopadhyay

Avik Chattopadhyay: The religion of festivals! Posted on 08 Apr,2021 | under AVIK CHATTOPADHYAY The attempt to shackle a festival into mere rituals and methods of greeting takes away all that make it memorable and globally acceptable in participation and socio-economic activity, writes Avik Chattopadhyay

Avik Chattopadhyay: A year-full of learnings! Posted on 25 Mar,2021 | under AVIK CHATTOPADHYAY The last 12 months have been about revelations, Avik Chattopadhyay

Avik Chattopadhyay: Pioneer or Provider – which is a bigger brand? Posted on 11 Mar,2021 | under AVIK CHATTOPADHYAY There are very few brands who have invented something and have continued with the same core product or solution till date, writes Avik Chattopadyay

Avik Chattopadhyay: What makes us proud? Posted on 18 Feb,2021 | under AVIK CHATTOPADHYAY Respect, not Marketshare. Self-reliance, not self-sufficiency. Quality, not quantiy… these are the things we must aim for, writes  Avik Chattopadhyay

Awaiting the Amygdala Hijack! Posted on 05 Feb,2021 | under AVIK CHATTOPADHYAY The neuropsychological study of amygdala activity shows patterns of anxiety, fear, political orientation, etc, writes Avik Chattopadhyay

Is Brand Bose Too Hot To Handle?! Posted on 23 Jan,2021 | under AVIK CHATTOPADHYAY He is the eternal rebel. The classic challenger brand, writes Avik Chattopadhyay

Thank you for everything, 2020! Posted on 31 Dec,2020 | under AVIK CHATTOPADHYAY From economic disparities, social strife, divisions on lines of faith to shining examples of collaboration, co-creation & co-existence, writes Avik Chattopadhyay