AVIK CHATTOPADHYAY

Brand lessons from the Biden campaign Posted on 19 Nov,2020 | under ADVERTISING Avik Chattopadhyay lists 5 lessons for brand managers and strategists from the 2020 Biden Harris campaign

The Obsession To Be Premium Posted on 30 Oct,2020 | under ADVERTISING It is as if being entry-level or mass-market is a protozoan life rid of all respect and pride, writes Avik Chattopadhyay

Avik Chattopadhyay: Why we need ‘museums’ for brands to tell their stories Posted on 15 Oct,2020 | under AVIK CHATTOPADHYAY Every brand has a duty to share its entire story with its stakeholders, right from employees to consumers, writes Avik Chattopadhyay

Froth, flavour and Feluda! Posted on 24 Sep,2020 | under AVIK CHATTOPADHYAY Avik Chattopadhyay comments on the Vi brand identity launch, developments on the Nikola front & the low-cost Covid-19 test

Copycat, copycat, what have you seen? Posted on 20 Aug,2020 | under ADVERTISING The perpetrator and perpetrated are both at fault for allowing such a culture for so long and not breaking this chain, writes Avik Chattopadhyay

Avik Chattopadhyay: Am I “nationalistic” enough? Posted on 06 Aug,2020 | under AVIK CHATTOPADHYAY Society needs to understand and recognise the fundamental conceptual difference between being free and being independent, writes Avik Chattopadhyay

A Tale of our Two Cities Posted on 18 Jun,2020 | under AVIK CHATTOPADHYAY In the tackling of Covid-19 pandemic, the Mumbai and Delhi brand images have taken a battering that will take expert minds and hands to repair, writes Avik Chattopadhyay

Avik Chattopadhyay on ‘The Expendables’ Posted on 04 Jun,2020 | under AVIK CHATTOPADHYAY Avik Chattopadhyay relates the story of a cabbie and his Danish guest and the Expend Statue

Avik Chattopadhyay: The logo is finally flat! Posted on 13 Mar,2020 | under AVIK CHATTOPADHYAY When one of the world’s most aspirational brands, across categories, goes into a transformative mood, many of do sit up and start analysing, writes Avik Chattopadhyay

Avik Chattopadhyay: Lucifer at the Auto Expo! Posted on 27 Feb,2020 | under ADVERTISING And what happens when Lucifer when beams down to the Auto Expo. Avik Chattopadhyay muses

Mufflerman & the Mango People Posted on 12 Feb,2020 | under ADVERTISING Avik Chattopadhyay on the five key learnings of the AAP brand

7 Social Groups. 7 Social Brands Posted on 09 Jan,2020 | under AVIK CHATTOPADHYAY The exercise of creating social brands is with a deep-down devious motive, to divide, deprive and eventually destroy, writes Avik Chattopadhyay