AVIK CHATTOPADHYAY

Mufflerman & the Mango People Posted on 12 Feb,2020 | under ADVERTISING Avik Chattopadhyay on the five key learnings of the AAP brand

7 Social Groups. 7 Social Brands Posted on 09 Jan,2020 | under AVIK CHATTOPADHYAY The exercise of creating social brands is with a deep-down devious motive, to divide, deprive and eventually destroy, writes Avik Chattopadhyay

Avik Chattopadhyay: Brand of the Year – the Indian Student Posted on 27 Dec,2019 | under AVIK CHATTOPADHYAY The student stands for all that is good, aspirational and ambitious about society, writes Avik Chattopadhyay

Reverse Snobbery Works & How! Posted on 05 Dec,2019 | under ADVERTISING Avik Chattopadhyay lists his five favourite Smart Brands which cock a snook at the wannabes‘

Gone with the Crop Stubble! Posted on 21 Nov,2019 | under AVIK CHATTOPADHYAY Five key brands came a cropper in the 2019 edition of the Festival pf Smoke, writes Avik Chattopadhyay

A Prize Too Far? Posted on 31 Oct,2019 | under ADVERTISING Why can’t India not create at least one award of global stature that world looks forward to, ask Avik Chattopadhyay

Is the Auto Expo dying? Posted on 17 Oct,2019 | under AVIK CHATTOPADHYAY The best showcase of the auto industry shouldn’t be called a motor show any longer, writes Avik Chattopadhyay

Avik Chattopadhyay: Peddling Gandhi, piece by piece! Posted on 04 Oct,2019 | under AVIK CHATTOPADHYAY Why does Gandhi have to be the preserve of only a few and not the resolve of millions, asks Avik Chattopadhyay

Avik Chattopadhyay: By BMKJ, it’s ISRO! Posted on 12 Sep,2019 | under AVIK CHATTOPADHYAY The Chandrayaan 2  moon-landing looked like an event manager’s delight with an omni-channel overdose of “space science”, writes Avik Chattopadhyay

In the Race for Leadership, should Brands Fuss about the Means or the End? Posted on 29 Aug,2019 | under AVIK CHATTOPADHYAY Winning sure is macho, but leading is more meaningful, writes Avik Chattopadhyay

The Festival of Freedom Posted on 14 Aug,2019 | under ADVERTISING Why have the desh-bhakti ads feature only Independence and Republic Day, Why not for the whole year? ask Avik Chattopadhyay

Is the world’s oldest brand under threat? Posted on 01 Aug,2019 | under ADVERTISING … from within, asks Avik Chattopadhyay. But this is not the first time that the faith has faced such a situation