AVIK CHATTOPADHYAY
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Sceptre, Sceptic & Brand India! Posted on 02 Jun,2023 | under AVIK CHATTOPADHYAY We possibly are being part of some of the most exciting times in the timeline of Brand India, writes Avik Chattopadhyay
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Bangalore blues, Tesla talks & Brand India Posted on 22 May,2023 | under AVIK CHATTOPADHYAY Every mistake in the brand textbook of “Things you must avoid for market leadership” was committed with full gusto, writes Avik Chattopadhyay
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Happy 30th, little monk! Posted on 04 May,2023 | under ADVERTISING Its ‘jellybean’ styling ensured people were happy to pay more even though it wasn’t longer. Avik Chattopadhyay writes on what made the Zen a winner
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Size matters, or does it really? Posted on 20 Apr,2023 | under AVIK CHATTOPADHYAY Are brand size and trust inversely proportional values of an organisation, asks Avik Chattopadhyay
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Avik Chattopadhyay: Does ‘provenance’ matter anymore? Posted on 06 Apr,2023 | under AVIK CHATTOPADHYAY If a Hyundai or a Honda offers me better value, I shall choose that, writes Avik Chattopadhyay. It is as Indian as a Tata or a TVS
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What a rocket, boys! Posted on 23 Mar,2023 | under AVIK CHATTOPADHYAY It left a terrific after-taste in the mind, writes Avik Chattopadhyay. And there are lessons in there for brands!
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Avik Chattopadhyay: Opportunities in Adversity Posted on 10 Mar,2023 | under AVIK CHATTOPADHYAY Brands should never lose the opportunity of a protest to actually improve their connect with their stakeholders, writes Avik Chattopadhyay
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The identity of languages! Posted on 23 Feb,2023 | under AVIK CHATTOPADHYAY Languages are brands in themselves, they are one of the biggest symbols of identity for mankind, writes Avik Chattopadhyay
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Naatu Naatu and Naren! Posted on 13 Jan,2023 | under AVIK CHATTOPADHYAY Will Brand Indian cinema ever take inspiration from Brand Vivekananda, asks Avik Chattopadhyay
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Brand, Baajaa, Baaraat! Posted on 29 Dec,2022 | under ADVERTISING Avik Chattopadhyay imagines a conversation with the various brands that ruled 2022
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S-AAP Seedi: Lessons for Political Brand AAP Posted on 15 Dec,2022 | under ADVERTISING Avik Chattopadhyay writes on the conflicting signals from the three appraisals the party has been through recently
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Brand Lessons from Football Posted on 01 Dec,2022 | under AVIK CHATTOPADHYAY The first 10 days of the 2022 Fifa World Cup have reiterated realities that every brand manager should pay heed to, writes Avik Chattopadhyay