Ashoke Agarrwal

Will Audio become the New Video? Posted on 26 May,2022 | under Ashoke Agarrwal Given that screen fatigue is setting in with the young, the post-1995 born seeks new experiences and likes experimenting with new identities, writes Ashoke Agarrwal

D2C Marketing’s Amazon Dilemma Posted on 12 May,2022 | under ADVERTISING Contract manufacturing and an increasingly mature last-mile logistics are two pillars enabling the D2C revolution, writes Ashoke Agarrwal

Ashoke Agarrwal: Societal Distancing and Brand Strategy Posted on 28 Apr,2022 | under Ashoke Agarrwal The age of Societal Distancing is upon us and is likely to last for decades. And brands that adapt their strategies to the SD era are likely to be the outright winners, writes Ashoke Agarrwal

3 Big & Coming Shifts in Market Research Posted on 14 Apr,2022 | under Ashoke Agarrwal Tech-driven significant shifts are likely to drive change in market research over the coming decades, writes Ashoke Agarrwal

Do today’s e-learning platforms deserve the edtech label? Posted on 31 Mar,2022 | under Ashoke Agarrwal After years of frenzied VC investments, e-learning brands in India and the world are beginning to falter, writes Ashoke Agarrwal

Like SaaS, is BaaS the future? Posted on 17 Mar,2022 | under Ashoke Agarrwal Can the paradigm shift in consumer marketing, with a Brand-as-a-Service model, wonders Ashoke Agarrwal

From e-commerce to g-commerce in the Metaverse Posted on 03 Mar,2022 | under Ashoke Agarrwal As Metaverse technology matures, there will be a slew of Metaverses competing for market share, writes Ashoke Agarrwal

Ashoke Agarrwal: The Three Immutable Laws of Brand-Building Posted on 17 Feb,2022 | under Ashoke Agarrwal There are a few fundamentals of marketing communication and brand-building that haven’t changed, writes Ashoke Agarrwal

Ashoke Agarrwal: Big Brands, The Digital World and The Promise of Brand Platforms Posted on 03 Feb,2022 | under Ashoke Agarrwal Creative ideation and careful build-up could evolve the platform into a brand asset and a societal asset, writes Ashoke Agarrwal

From Machine Learning to Machine Creativity Posted on 20 Jan,2022 | under Ashoke Agarrwal Creating an A&M strategy addresses a P-type problem while creative solutions are the result of addressing an NP-type problem, writes Ashoke Agarrwal

The Coming Post-Digital Age Posted on 06 Jan,2022 | under Ashoke Agarrwal Starting a new fortnightly column by advertising and marketing services veteran Ashoke Agarrwal. Here he discusses the concept of Concierge Intelligence, as AI with soul