Ashoke Agarrwal
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Generational Marketing & the Post-Post-Modern World Posted on 19 Jan,2023 | under Ashoke Agarrwal It is important for marketers to use generational segmentation in combination with other segmentation frameworks, writs Ashoke Agarrwal
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Hypertext Marketing: A Semiotics Viewpoint Posted on 05 Jan,2023 | under ADVERTISING Combining Hypertext Marketing with Marketing Semiotics affords the ability to respond to interactive platforms, writes Ashoke Agarrwal
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The way forward… Posted on 22 Dec,2022 | under Ashoke Agarrwal While AI will be at the core of future agencies, they will still require creative and strategic people to run them, writes Ashoke Agarrwal
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Marketing Analytics, Rich Data and Deep Learning Posted on 08 Dec,2022 | under Ashoke Agarrwal Deep Learning will emerge as a valuable tool in increasing marketing efficiency and effectiveness, writes Ashoke Agarrwal
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AI, B2I, CI & Advertising Posted on 24 Nov,2022 | under ADVERTISING Tomorrow’s marketing communication agencies could then very well be AI specialists, writes Ashoke Agarrwal
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An Ode to Bad Advertising Posted on 10 Nov,2022 | under ADVERTISING Digital and social media allow advertising to work with not the Big Bad Idea and Small Bad Ideas, writes Ashoke Agarrwal
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Operand and Operant Resources and the Emergence of Service-Dominant Logic (SDL) Marketing Posted on 27 Oct,2022 | under Ashoke Agarrwal … instead of the traditional Malthusian world of limited and depleting operand resources, writes Ashoke Agarrwal
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The Metaverse: A Reality Check Posted on 13 Oct,2022 | under Ashoke Agarrwal Brands and marketers who experiment with the emerging Metaverse today will be in pole position as the tech matures, writes Ashoke Agarrwal
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The Future is Augmented not Artificial Posted on 29 Sep,2022 | under Ashoke Agarrwal Somewhere early in the development of AI, the focus will shift to Strong Augmented Intelligence, writes Ashoke Agarrwal
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Ashoke Agarrwal: Hedgehogs, Foxes and Dragonflies: The Art & Science of Good Judgment Posted on 15 Sep,2022 | under Ashoke Agarrwal No marketer can today rely on experience being sufficient to tackle emerging opportunities and challenges, writes Ashoke Agarrwal
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The Four Factors Driving the Emergence of New MarTech Posted on 01 Sep,2022 | under Ashoke Agarrwal New marketing trends dictated by emerging new technologies are rapidly emerging, writes Ashoke Agarrwal
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Three Routes to Global Relevance for Indian Brands Posted on 18 Aug,2022 | under ADVERTISING It is time for Indian brands to bid for relevance on the global stage, writes Ashoke Agarrwal