Ashoke Agarrwal

Ashoke Agarrwal: 2 key demographic shifts that will impact Marketing in India Posted on 25 May,2023 | under Ashoke Agarrwal They will make consumer marketing in India and its allied disciplines a high-excitement area over the next two decades, writes Ashoke Agarrwal

7 Reasons Why AIs Should Fear Humans! Posted on 11 May,2023 | under Ashoke Agarrwal It is justified to think of AIs as the progress towards sentience to be equally afraid of humans, writes Ashoke Agarrwal

The Creative School that Saved Advertising Posted on 27 Apr,2023 | under Ashoke Agarrwal Will another creative renaissance of advertising ever happen? That depends on where the AI revolution takes marcom, writes Ashoke Agarrwal

Happy Birthday, ONDC! Aren’t you on a roll?! Posted on 13 Apr,2023 | under Ashoke Agarrwal India’s digital public infrastructure will take another world-beating leap forward thanks to the ONDC, writes Ashoke Agarrwal

Advertising in the Gameverse: The Need for a New Paradigm Posted on 31 Mar,2023 | under Ashoke Agarrwal It’s key to have a fit between a brand’s proposition and the essential motivation that drive gamers, writes Ashoke Agarrwal

What’s common to advertising & cricket Posted on 16 Mar,2023 | under ADVERTISING As the different hues of cricket play out this year, the parallels between cricket and advertising strike me, writes Ashoke Agarrwal

Full Circle to Full-Service? Posted on 02 Mar,2023 | under ADVERTISING The full-service ad agency of the coming decades will sit once again at the client’s high table of marketing and business strategists, writes Ashoke Agarrwal

Ashoke Agarrwal: The Diffusion of AI: What do the marketing models predict? Posted on 16 Feb,2023 | under Ashoke Agarrwal Mo amount of AI can compete with human stupidity, as is evident in the great drama of US politics, writes Ashoke Agarrwal

Data Barons: Will tech hoist them on their own petard? Posted on 02 Feb,2023 | under Ashoke Agarrwal The same tech that enables digital giants to make exploit an individual’s private data will be used for a more equitable arrangement, writes Ashoke Agarrwal

Generational Marketing & the Post-Post-Modern World Posted on 19 Jan,2023 | under Ashoke Agarrwal It is important for marketers to use generational segmentation in combination with other segmentation frameworks, writs Ashoke Agarrwal

Hypertext Marketing: A Semiotics Viewpoint Posted on 05 Jan,2023 | under ADVERTISING Combining Hypertext Marketing with Marketing Semiotics affords the ability to respond to interactive platforms, writes Ashoke Agarrwal

The way forward… Posted on 22 Dec,2022 | under Ashoke Agarrwal While AI will be at the core of future agencies, they will still require creative and strategic people to run them, writes Ashoke Agarrwal