Ashoke Agarrwal

Ashoke Agarrwal: Hedgehogs, Foxes and Dragonflies: The Art & Science of Good Judgment Posted on 15 Sep,2022 | under Ashoke Agarrwal No marketer can today rely on experience being sufficient to tackle emerging opportunities and challenges, writes Ashoke Agarrwal

The Four Factors Driving the Emergence of New MarTech Posted on 01 Sep,2022 | under Ashoke Agarrwal New marketing trends dictated by emerging new technologies are rapidly emerging, writes Ashoke Agarrwal

Three Routes to Global Relevance for Indian Brands Posted on 18 Aug,2022 | under ADVERTISING It is time for Indian brands to bid for relevance on the global stage, writes Ashoke Agarrwal

Wanted: A New Idea of India Posted on 04 Aug,2022 | under Ashoke Agarrwal Only a powerful, evolving emanation from the grassroots that animates the entire society, writes Ashoke Agarrwal

Homo Proxies: Beyond Income Inequality & The Digital Divide Posted on 21 Jul,2022 | under Ashoke Agarrwal It will create a different species of human beings way beyond the current divide driven by economic and social power, writes Ashoke Agarrwal

The Account Planner: A Coroner of Ideas? Or a Curator of Insights? Posted on 07 Jul,2022 | under Ashoke Agarrwal The dividing line between what a good creative and a good planner does is pretty thin, writes Ashoke Agarrwal

The Libido-Mortido Framework and Brand Strategy in Dark Times Posted on 23 Jun,2022 | under Ashoke Agarrwal These two power sources compete for dominance over an individual’s subconscious, writes Ashoke Agarrwal

Technology: Nature’s Catalyst for Human Evolution Posted on 09 Jun,2022 | under Ashoke Agarrwal Ashoke Agarrwal on the interface of technology and modern civilisation of which marketing is small subset

Will Audio become the New Video? Posted on 26 May,2022 | under Ashoke Agarrwal Given that screen fatigue is setting in with the young, the post-1995 born seeks new experiences and likes experimenting with new identities, writes Ashoke Agarrwal

D2C Marketing’s Amazon Dilemma Posted on 12 May,2022 | under ADVERTISING Contract manufacturing and an increasingly mature last-mile logistics are two pillars enabling the D2C revolution, writes Ashoke Agarrwal

Ashoke Agarrwal: Societal Distancing and Brand Strategy Posted on 28 Apr,2022 | under Ashoke Agarrwal The age of Societal Distancing is upon us and is likely to last for decades. And brands that adapt their strategies to the SD era are likely to be the outright winners, writes Ashoke Agarrwal

3 Big & Coming Shifts in Market Research Posted on 14 Apr,2022 | under Ashoke Agarrwal Tech-driven significant shifts are likely to drive change in market research over the coming decades, writes Ashoke Agarrwal