Ashoke Agarrwal

Generational Marketing & the Post-Post-Modern World Posted on 19 Jan,2023 | under Ashoke Agarrwal It is important for marketers to use generational segmentation in combination with other segmentation frameworks, writs Ashoke Agarrwal

Hypertext Marketing: A Semiotics Viewpoint Posted on 05 Jan,2023 | under ADVERTISING Combining Hypertext Marketing with Marketing Semiotics affords the ability to respond to interactive platforms, writes Ashoke Agarrwal

The way forward… Posted on 22 Dec,2022 | under Ashoke Agarrwal While AI will be at the core of future agencies, they will still require creative and strategic people to run them, writes Ashoke Agarrwal

Marketing Analytics, Rich Data and Deep Learning Posted on 08 Dec,2022 | under Ashoke Agarrwal Deep Learning will emerge as a valuable tool in increasing marketing efficiency and effectiveness, writes Ashoke Agarrwal

AI, B2I, CI & Advertising Posted on 24 Nov,2022 | under ADVERTISING Tomorrow’s marketing communication agencies could then very well be AI specialists, writes Ashoke Agarrwal

An Ode to Bad Advertising Posted on 10 Nov,2022 | under ADVERTISING Digital and social media allow advertising to work with not the Big Bad Idea and Small Bad Ideas, writes Ashoke Agarrwal

Operand and Operant Resources and the Emergence of Service-Dominant Logic (SDL) Marketing Posted on 27 Oct,2022 | under Ashoke Agarrwal … instead of the traditional Malthusian world of limited and depleting operand resources, writes Ashoke Agarrwal

The Metaverse: A Reality Check Posted on 13 Oct,2022 | under Ashoke Agarrwal Brands and marketers who experiment with the emerging Metaverse today will be in pole position as the tech matures, writes Ashoke Agarrwal

The Future is Augmented not Artificial Posted on 29 Sep,2022 | under Ashoke Agarrwal Somewhere early in the development of AI, the focus will shift to Strong Augmented Intelligence, writes Ashoke Agarrwal

Ashoke Agarrwal: Hedgehogs, Foxes and Dragonflies: The Art & Science of Good Judgment Posted on 15 Sep,2022 | under Ashoke Agarrwal No marketer can today rely on experience being sufficient to tackle emerging opportunities and challenges, writes Ashoke Agarrwal

The Four Factors Driving the Emergence of New MarTech Posted on 01 Sep,2022 | under Ashoke Agarrwal New marketing trends dictated by emerging new technologies are rapidly emerging, writes Ashoke Agarrwal

Three Routes to Global Relevance for Indian Brands Posted on 18 Aug,2022 | under ADVERTISING It is time for Indian brands to bid for relevance on the global stage, writes Ashoke Agarrwal