Ashoke Agarrwal
-
Ashoke Agarrwal: 2 key demographic shifts that will impact Marketing in India Posted on 25 May,2023 | under Ashoke Agarrwal They will make consumer marketing in India and its allied disciplines a high-excitement area over the next two decades, writes Ashoke Agarrwal
-
7 Reasons Why AIs Should Fear Humans! Posted on 11 May,2023 | under Ashoke Agarrwal It is justified to think of AIs as the progress towards sentience to be equally afraid of humans, writes Ashoke Agarrwal
-
The Creative School that Saved Advertising Posted on 27 Apr,2023 | under Ashoke Agarrwal Will another creative renaissance of advertising ever happen? That depends on where the AI revolution takes marcom, writes Ashoke Agarrwal
-
Happy Birthday, ONDC! Aren’t you on a roll?! Posted on 13 Apr,2023 | under Ashoke Agarrwal India’s digital public infrastructure will take another world-beating leap forward thanks to the ONDC, writes Ashoke Agarrwal
-
Advertising in the Gameverse: The Need for a New Paradigm Posted on 31 Mar,2023 | under Ashoke Agarrwal It’s key to have a fit between a brand’s proposition and the essential motivation that drive gamers, writes Ashoke Agarrwal
-
What’s common to advertising & cricket Posted on 16 Mar,2023 | under ADVERTISING As the different hues of cricket play out this year, the parallels between cricket and advertising strike me, writes Ashoke Agarrwal
-
Full Circle to Full-Service? Posted on 02 Mar,2023 | under ADVERTISING The full-service ad agency of the coming decades will sit once again at the client’s high table of marketing and business strategists, writes Ashoke Agarrwal
-
Ashoke Agarrwal: The Diffusion of AI: What do the marketing models predict? Posted on 16 Feb,2023 | under Ashoke Agarrwal Mo amount of AI can compete with human stupidity, as is evident in the great drama of US politics, writes Ashoke Agarrwal
-
Data Barons: Will tech hoist them on their own petard? Posted on 02 Feb,2023 | under Ashoke Agarrwal The same tech that enables digital giants to make exploit an individual’s private data will be used for a more equitable arrangement, writes Ashoke Agarrwal
-
Generational Marketing & the Post-Post-Modern World Posted on 19 Jan,2023 | under Ashoke Agarrwal It is important for marketers to use generational segmentation in combination with other segmentation frameworks, writs Ashoke Agarrwal
-
Hypertext Marketing: A Semiotics Viewpoint Posted on 05 Jan,2023 | under ADVERTISING Combining Hypertext Marketing with Marketing Semiotics affords the ability to respond to interactive platforms, writes Ashoke Agarrwal
-
The way forward… Posted on 22 Dec,2022 | under Ashoke Agarrwal While AI will be at the core of future agencies, they will still require creative and strategic people to run them, writes Ashoke Agarrwal