COLUMNS

Das ka Dum with Dr Bhaskar Das | So Zee & Sony Pictures India are looking at merging. What do you think should the new entity be called: See, Zony, Sony Zee or something else? Posted on 22 Sep,2021 | under COLUMNS We couldn’t have not asked a question on the issue, but we don’t know much yet. So we thought we would ask this light question… Here’s Dr Bhaskar Das with his response in the September 22 edition of Das ka Dum. Here goes…

Das ka Dum with Dr Bhaskar Das | Not much excitement about IPL 2021 Part 2. What’s your view? Too early to say anything? Posted on 21 Sep,2021 | under COLUMNS Did you know that the Royal Challengers were comprehensively defeated in Match #2 of IPL 2021-Part 2. Ditto a day earlier when CSK beat MI. So we asked Dr Bhaskar Das for his views for the September 20 edition of Das ka Dum. Here goes…

When the Media looked Stupid Posted on 21 Sep,2021 | under COLUMNS The desperation to be first with the news, even if it was uncorroborated and very soon proved to be wrong news, meant that too many mistakes were made, writes Ranjona Banerji

Indrani Sen: Does the growth of messaging apps & social media apps open up new opportunities for Indian marketers? Posted on 20 Sep,2021 | under COLUMNS It seems that while brand awareness can be promoted through the apps, Indian consumers are still not ready to spend money despite assurances, writes Indrani Sen

Das ka Dum with Dr Bhaskar Das | The new Cadbury Dairy Milk cricket ad has been much discussed over the weekend. Would you say we should just treat this as another ad or a reflection of a new order in Indian society? Posted on 20 Sep,2021 | under COLUMNS We couldn’t have not asked this question. So let’s get the views of Dr Bhaskar Das in the September 20 edition of Das ka Dum

Cadbury ad. Overdependent on Nostalgia? Posted on 20 Sep,2021 | under ADVERTISING I firmly believe that Art must do its bit to change society so that Life can start to imitate Art, writes Prabhakar Mundkur in an all-new season of his weekly column, Ad Buzz

Das ka Dum with Dr Bhaskar Das | Do you think it’s time news returns on BARC’s weekly measurement roster? Posted on 16 Sep,2021 | under COLUMNS We couldn’t not ask this question. So we asked Dr Bhaskar Das for his views for the September 16 edition of Das ka Dum. Here’s what he says

Small is Significant Posted on 16 Sep,2021 | under COLUMNS The sixth in our 10-part series where Shaziya Khan focuses on the allyship of brands for financial savviness of women

Shouldn’t Media Brands be also Considered Influencers Posted on 15 Sep,2021 | under ADVERTISING And why doesn’t ASCI treat media brands apply influencer guidelines to them, asks Sanjeev Kotnala

Das ka Dum with Dr Bhaskar Das | Is it right for employers to have rules impacting the freedom of speech of their staff? Like one can’t retweet a post or story by a competing channel or platform? Posted on 15 Sep,2021 | under COLUMNS When the response is as long as the question, you know how clear our Wizard with Words is about an issue. So let’s read what Dr Bhaskar Das says on the subject in the September 15 edition of Das ka Dum. Coincidentally it’s  International Day of Democracy today

Ranjona Banerji: Worse than Big Brother Posted on 14 Sep,2021 | under COLUMNS Since there is no support from the supplicant media when journalists are harassed, the government and its tactics are enabled and emboldened, writes Ranjona Banerji

Das ka Dum with Dr Bhaskar Das | What’s your view on Sajan Raj Kurup buying MW, publishers of niche magazines Man’s World & Rolling Stone India? Posted on 14 Sep,2021 | under COLUMNS We asked the question not as a tease, but on a serious note. For, in a world where English magazine media has been steadily going down under, the acquisition of MW was indeed a surprise. Here’s what Dr Bhaskar Das feels on the issue in the September 14 edition of Das ka Dum