COLUMNS

Das ka Dum with Dr Bhaskar Das | Edtech giant Byju’s has been getting a drubbing in the media over many issues. If asked, what would you advise the company to correct perceptions? Posted on 27 Sep,2022 | under COLUMNS Friends of our Wizard with Words often tell us why we love to put him in the dock over sensitive issues. Our response is: who better to philosophise on key matters of state (in a manner of speaking). So let’s hear it from Dr Bhaskar Das in the September 27 edition of Das ka Dum. Read on…

Token coverage of an Uttarakhand murder Posted on 27 Sep,2022 | under COLUMNS The media is too scared to take on upfront an administration because of possible vindictive reactions, writes Ranjona Banerji

Das ka Dum with Dr Bhaskar Das | The Hindu has gone in for an ‘Instagram style of storytelling’ with more visually appealing content. Mount Road Mahavishnu finally smells the (filter) coffee? Posted on 26 Sep,2022 | under COLUMNS We know his love for print hasn’t diminished even though he has embraced digital in a big way. So let’s hear it from Dr Bhaskar Das in the September 26 edition of Das ka Dum. Read on…

News on TV: Gullibility, lack of cynicism and no scepticism! Posted on 26 Sep,2022 | under COLUMNS The propaganda channel now makes a fool of its viewers, writes Ranjona Banerji

Das ka Dum with Dr Bhaskar Das | With life getting back to normalcy and people going outdoors – to markets, malls and cinemas, do you think the usage of the metaverse for brand promotions will need a rethink? Posted on 23 Sep,2022 | under COLUMNS Not a soft Friday question. In fact a pertinent one that marketers are asking these days. So let’s hear it from Dr Bhaskar Das in the September 23 edition of Das ka Dum. Read on…

Raju Srivastav: One of the Last Men Standing Posted on 23 Sep,2022 | under COLUMNS His brand of humour was inclusive and accessible, words whose importance has been diminishing in a streaming-driven content ecosystem, writes Shailesh Kapoor

Das ka Dum with Dr Bhaskar Das | ABP News is sponsor of the AAAI Subhash Ghoshal Lecture by India Today group boss Aroon Purie. Speaks volumes for a  network to sponsor a session starring the owner of a rival media company. Your view? Posted on 22 Sep,2022 | under COLUMNS We couldn’t have missed the sponsor’s name in this invite, and while sharing our joy with our Wizard with Words, we thought we would ask him this question. Here’s Dr Bhaskar Das in the September 22 edition of Das ka Dum. Read on…

Das ka Dum with Dr Bhaskar Das | Roger Federer has announced his retirement from tennis. Would you say that the Swiss tennis legend has been the biggest brand tennis has produced? Posted on 21 Sep,2022 | under COLUMNS We know how much he enjoys various sports, so we thought it would be good to ask this question. Here’s Dr Das’s response in the September 21 edition of Das ka Dum. Read on…

#AnythingForTaste Posted on 21 Sep,2022 | under COLUMNS KFC’s creative is simple and effective, writes Sanjeev Kotnala

Das ka Dum with Dr Bhaskar Das | By giving up the television broadcast rights to a rival network recently, would you say that the Disney Star decision hints at a possible demise/decline of linear television for live sports? Posted on 20 Sep,2022 | under COLUMNS Yet another question where we thought we could provoke him to giving us an interesting answer, but our Wizard with Words got to his wizardry once again. Here’s Dr Das’s response in the September 20 edition of Das ka Dum. Read on…

Feedback: the new WOM tool in town Posted on 20 Sep,2022 | under COLUMNS It can be a strong and powerful tool and is waiting to be exploited, writes Vikas Mehta

Ranjona Banerji: In stupidity lies our future Posted on 20 Sep,2022 | under COLUMNS Anyone who objects to “development” projects is anti-India, anti-growth, anti-progress and so on, writes Ranjona Banerji