COLUMNS

Das ka Dum with Dr Bhaskar Das | What are the trends and challenges facing the Indian advertising industry in the digital age? (question generated by ChatGPT) Posted on 27 Jan,2023 | under COLUMNS We actually asked ChatGPT to frame this question. We didnt ask it for an answer of course, coz theres no one better than our Wizard with Words to put things into perspective. Without any further ado, heres Dr Bhaskar Das in the January 27 edition of Das ka Dum. Read on…

Women’s IPL: Better Late Than Never Posted on 27 Jan,2023 | under COLUMNS It can be that big-ticket idea that unleashes the true power of women in sport, for the wider audience, writes Shailesh Kapoor

Ranjona Banerji: Mainstream media skips about like happy little children… Posted on 27 Jan,2023 | under COLUMNS We applaud the celebration of Republic Day even as the reason we celebrate is regularly debased, writes Ranjona Banerji

Das ka Dum with Dr Bhaskar Das | Your views on how we should celebrate Republic Day tomorrow? Posted on 25 Jan,2023 | under COLUMNS Stupid question. A bit of a forced one, as we look back. Doesn’t really merit any explanation. Here’s Dr Bhaskar Das in the January 25 edition of Das ka Dum. Read on…

Time to Smell the Joshimath Salt Posted on 25 Jan,2023 | under COLUMNS The news media’s role is crucial in keeping issues alive and questioning government policies, actions and inaction, writes Sanjeev Kotnala

Das ka Dum with Dr Bhaskar Das | Will ChatGPT see the end of journalists? We asked ChatGPT the question, and got an interesting response. What’s your view? Posted on 24 Jan,2023 | under COLUMNS Let’s get right into the answer by Dr Bhaskar Das in the January 24 edition of Das ka Dum. Read on…

Indian media on its downward spiral Posted on 24 Jan,2023 | under COLUMNS The BBC documentary reiterates what was said then and puts into perspective the changes in Modi from 2002 to today, writes Ranjona Banerji

Are you barking up the right tree? Posted on 23 Jan,2023 | under COLUMNS The Indian consumer is not just price conscious but value conscious too, writes Vikas Mehta

SRK: The Last Superstar Standing Posted on 20 Jan,2023 | under COLUMNS Despite no box-office presence of note for almost a decade, Shah Rukh Khan’s is a case study in what true superstardom is, writes Shailesh Kapoor

Das ka Dum with Dr Bhaskar Das | There are many who find ‘Naatu Naatu’ from RRR no great shakes. But it’s won several awards for the Golden Globe. What’s your view? Did it deserve to win? Posted on 20 Jan,2023 | under COLUMNS It’s a Friday and we thought we would provoke our Wizard with Words with this question. And were we successful in our plan? Well, find out for yourself. Here’s Dr Bhaskar Das in the January 20 edition of Das ka Dum. Read on…

Ranjona Banerji: How many of us crave PIB control? Posted on 20 Jan,2023 | under COLUMNS “We have been threatened as journalists consistently over the past eight years, more than ever before, including the Emergency,” writes Ranjona Banerji

Generational Marketing & the Post-Post-Modern World Posted on 19 Jan,2023 | under Ashoke Agarrwal It is important for marketers to use generational segmentation in combination with other segmentation frameworks, writs Ashoke Agarrwal