CMO Interviews

Trust before eyeballs Posted on 21 Dec,2015 | under CMO Interviews Not splashy ad campaigns, but building trust is what matters, says Ajay Kakar, Chief Marketing Officer- Financial Services, Aditya Birla Group

No passive, one-sided communication… Posted on 23 Jul,2015 | under CMO Interviews As the75th store of Starbucks opens in Mumbai today, Manmeet Vohra, Director – Marketing and Category talks about the coffee chain’s marketing strategy

‘Taking bets that pay off’ Posted on 07 Sep,2011 | under CMO Interviews Kotak Mahindra Group’s Karthi Marshan on the difference between banks and ketchup, and whether it’s really great to be 25

The Future is on the Shelves: Devendra Chawla Posted on 06 Sep,2011 | under CMO Interviews “Last mile marketing is about engaging the consumer and most decision by the consumers are taken at the final consumer touch point, the store”