CMO Interviews
-
Trust before eyeballs Posted on 21 Dec,2015 | under CMO Interviews Not splashy ad campaigns, but building trust is what matters, says Ajay Kakar, Chief Marketing Officer- Financial Services, Aditya Birla Group
-
No passive, one-sided communication… Posted on 23 Jul,2015 | under CMO Interviews As the75th store of Starbucks opens in Mumbai today, Manmeet Vohra, Director – Marketing and Category talks about the coffee chain’s marketing strategy
-
‘Taking bets that pay off’ Posted on 07 Sep,2011 | under CMO Interviews Kotak Mahindra Group’s Karthi Marshan on the difference between banks and ketchup, and whether it’s really great to be 25
-
The Future is on the Shelves: Devendra Chawla Posted on 06 Sep,2011 | under CMO Interviews “Last mile marketing is about engaging the consumer and most decision by the consumers are taken at the final consumer touch point, the store”
- India is one of world’s most dangerous places for journalists, says RSF
- Das ka Dum with Dr Bhaskar Das | If a top ranker in class suddenly slips to #3 or 4 or 5, what’s the advice you would offer him or her?
- Madison Media Ultra bags Jyothy Labs mandate
- Zero Gravity Comms crafts campaign for Vadilal
- Protinex launches new TVC
- Trip Creative designs campaigns for new launches of Škoda Auto
- Disha Patani is brand ambassador for Bata shoes
- OMD’s Annalect India rejigs top deck
- Paree partners with Dr Kiran Bedi
- Infinite Arcade and YGG Sea join forces
- Boat sails with new campaign
- Dentsu appoints Saagar Sethi to lead Amplifi