BY INVITATION

By Invitation | Why it’s so important to get agency relationships right and how to do it: Sandeep Khewle, CEO, FirmDecisions India Posted on 15 Jan,2020 | under BY INVITATION Advertisers should strive to make all of their agency relationships work hardest for them, in media – of course – but also in creative and production, writes Sandeep Khewale

George Abraham: Can Sports Broadcasters not Overlook Blind Cricket Fans? Posted on 16 Oct,2019 | under BY INVITATION It’s time sports broadcasters realise their coverage reaches out to millions of blind viewers…

By Invitation: Kalpit Jain on How hyper-personalisation is the holy grail of digital success Posted on 24 Jul,2017 | under BY INVITATION Real-time marketing has risen from the dungeons of being a jargon and proved that it can effect great turnaround in conversions and increase ROI, writes Kalpit Jain, CEO, Netcore

By Invitation: N Chandramouli: The Trust Bond between a Brand and its Ambassador Posted on 26 Nov,2015 | under BY INVITATION N Chandramouli, CEO, TRA Private Limited, on the impact the Aamir Khan outburst has had on Brand Snapdeal

Bobby Pawar: Awards – 2. Awards Business – 4 Posted on 13 Apr,2015 | under ADVERTISING When did the advertising awards lose their innocence? The gamification has perverted the very reason why advertising awards were birthed, writes BobbyPawar

Guest Column by Saurabh Parmar: Branding in today’s digital age of Brand-Consumer Interaction Posted on 30 Jul,2013 | under BY INVITATION With customers directly interacting with brands via social media, there are more brands making more noise via marketing and where technology is changing proximity and interactions between humans themselves, writes Saurabh Parmar

By Invitation: Geetanjali Bhattacharji: Exciting times ahead for the media planning and buying fraternity Posted on 29 Jul,2013 | under BY INVITATION We invited a non-media agency profession to give her views on what the Omnicom-Publicis merger means in the media business

Guest Column by Chintamani Rao: No safety in numbers with Crowdsourcing Posted on 12 Jun,2013 | under ADVERTISING That the ad agency has designated, informed people and institutional memory is only one of its advantages over a crowd. The other is that if you make bad decisions you can always blame the agency and fire it. You can’t fire a crowd, says Chintamani Rao

By Invitation | Apurva Purohit: Seeta and Geeta Posted on 08 Mar,2013 | under ADVERTISING Salwar suit = behenji. Short skirt = hot young thing. Apurva Purohit is dismayed that when representing women, Indian advertising is still stuck in the dark ages

By Invitation | Joydip Kapadia: BARC takes its first step Posted on 21 Jan,2013 | under BY INVITATION The success of BARC lies in building consensus among all the stakeholders, comments Joydip Kapadia, Business Head, TV Street Maps

From TA to TE – How jazzed are you? Posted on 21 Dec,2012 | under BY INVITATION Accelerated change is not just a technological issue; it has to be looked at as a cultural phenomenon, writes Shaleen Sharma

Young Track: 4 purchase decisions influencers of urban Indian Youth Posted on 12 Dec,2012 | under BLOGS Samyak Chakravarty lists four key factors that influence buying decisions of the urban Indian youth