BLOGS

One Big Idea by Prabhakar Mundkur: The future of gadgets – a world without cords Posted on 19 Feb,2013 | under BLOGS By Prabhakar Mundkur, Executive Director, Percept / H   When the Russians invented the Sputnik in 1957 everyone thought this was an innovation in space technology with military applications. As it turned out in retrospect, it was an innovation for […]

Debrief: Idea: Rides on insight Posted on 19 Feb,2013 | under ADVERTISING Because the insight is superb, viewers will enjoy this ad and connect with it. After all, not appreciating the partner’s problems is a ghar ghar ki kahaani

One Big Idea by Ankur Warikoo: Local e-commerce is the way ahead for small businesses Posted on 18 Feb,2013 | under BLOGS By Ankur Warikoo, CEO, Groupon India   The next big idea for the Indian industry is local e-commerce – defined as buying and selling of products that are distance- or location-dependent. Think of restaurants, beauty and wellness services, and health […]

One Big Idea by Ameer Ismail: Need to harness the power of communication Posted on 18 Feb,2013 | under BLOGS By Ameer Ismail, Executive Director, Lowe Lintas and Partners   India is a land of opportunity and contradictions, one moment we are basking in glory with India Shining, the next we are being perceived as the corruption capital of the […]

Anil Thakraney: Need more Choppergate stories Posted on 18 Feb,2013 | under ADVERTISING There cannot be a greater joy for a journalist than an expose well executed. It also makes the audiences take news channels more seriously. Am hoping this will be a turning point for news television in India

Ranjona Banerji: So who really broke the Agusta Westland story? Posted on 15 Feb,2013 | under BLOGS Ranjona Banerji has a feeling that disclosure of this latest scam needs to be credited to The Indian Express

One Big Idea by Anita Nayyar : Ecosystem needs multiple and complementary elements Posted on 15 Feb,2013 | under BLOGS By Anita Nayyar, CEO, Havas Media, India and South Asia   We’ve seen an overall degrowth in readership for magazines and newspapers what with the fight for eyeballs across print and digital media formats; and both of them growing in […]

One Big Idea by Vishal Gondal: Free is the new Premium Posted on 15 Feb,2013 | under BLOGS By Vishal Gondal, Managing Director, Digital, DisneyUTV   Did you know that 19 out of 24 apps are free on the iOS App Store and these apps still manage to draw millions of dollars’ worth revenues? ‘Free’ is the next […]

Anil Thakraney: Marketers must conjure up more V Days Posted on 15 Feb,2013 | under ADVERTISING The idea is to create two such Big Days each month. Especially in those months when there is no important festival. And then, in tandem with the media, market that day to the hilt

Shailesh Kapoor: TV Wala Romance… Err… Love! Posted on 15 Feb,2013 | under BLOGS Entertainment television seem to have given a pass to Valentine’s Day this year, notes Shailesh Kapoor

One Big Idea by Harshad Jain: The industry is moving towards music plus Posted on 14 Feb,2013 | under BLOGS By Harshad Jain, Business Head – Radio and Entertainment, HT Media Ltd   Till some years back, radio listening meant music consumption! Listeners switched between radio channels during jock talk. Over a period of time the scenario has gradually changed […]

Debrief: McDonald’s: Jaasti spice mangta! Posted on 14 Feb,2013 | under ADVERTISING It’s a relevant insight; spicing up of news ties in naturally with the McSpicy burger. Therefore even if McDonald’s had chosen not to show the burger, the communication still works