BLOGS

One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on Posted on 05 Mar,2013 | under BLOGS By Niloufer Dundh, Founder of Ventes Dundh (formerly Sr Vice-President & Head, Integrated Media, Hungama Digital)   Every medium has a role to play. I have been lucky to have worked across print, radio, television, out of home and digital. […]

One Big Idea by Josy Paul: The idea of India – and how advertising makes it work Posted on 05 Mar,2013 | under BLOGS By Josy Paul, Chairman & NCD, BBDO India   India pulls in different directions. Fragmented by religion, disintegrated by language. Nations within a nation. But within this enormous diversity, we seek unity. Our separation makes us want to connect even […]

Debrief: IPL: Tamasha full-on! Posted on 05 Mar,2013 | under ADVERTISING It’s superb because it strikes at the heart of the tournament; the IPL is more fun than games, it’s an outdoor party where everyone is legally allowed to make a complete fool of themselves

Reviewing the Reviews: The Attacks of 26/11 Posted on 04 Mar,2013 | under BLOGS Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

Anil Thakraney: The Dettol/Vim slugfest Posted on 04 Mar,2013 | under ADVERTISING These duels have to be fought on the marketing battlefield, not in courtrooms. That’s where the real action is

One Big Idea by Anil Machado: Being different is not niche, it’s purely ‘Mass’ Posted on 04 Mar,2013 | under BLOGS By Anil Machado, Associate Vice President – National Programming, Radio One   It’s the age of customized content. Everyone accepts this in the online space – using data available online, users are profiled to the littlest detail and then offered […]

One Big Idea by Sameer Ganapathy: Personalization at the consumer’s fingertips Posted on 04 Mar,2013 | under BLOGS By Sameer Ganapathy, Executive Director, Movie Channels and Channel Distribution, DisneyUTV   Today’s television industry is in a constant state of flux and is working towards designing and delivering programmes that meet audiences’ demands. Audience viewing habits have dramatically changed […]

Ranjona Banerji: Budget blues with news channels & papers Posted on 01 Mar,2013 | under BLOGS Ranjona Banerji finds it more sensible to read quotes from politicians in the papers than watch them on telly

Shailesh Kapoor: The Other Side Of The ‘Too Much Cricket’ Debate Posted on 01 Mar,2013 | under BLOGS Inconsequential matches tarnish the image of cricket, giving it the too-much perceptions and lower ratings, rues Shailesh Kapoor

Anil Thakraney: Budget: The Hard Ground Realities Posted on 01 Mar,2013 | under ADVERTISING Here’s my vishesh tippani on some of Chiduji’s outstanding proposals, all based on street logic. Which is actually the best way to analyze a budget

One Big Idea by Vivek Bhargava:Need to shift CXOs to digital Posted on 28 Feb,2013 | under BLOGS By Vivek Bhargava, Managing Director, iProspectCommunicate2   One Big Idea? CMOs realizing that it is not about digital marketing any more and that India has now transitioned into a digital age.   I believe it is no longer about the […]

One Big Idea by Rahat Beri: Digital media is gamechanger Posted on 28 Feb,2013 | under BLOGS By Rahat Beri, Chief Operating Officer, Percept Profile   I think digital media is a game changer and will continue to be, not only in the PR industry but in overall Marketing & Communication space.   With the communications convergence […]