BLOGS

Debrief: Fastrack: Irreverence works Posted on 18 Apr,2013 | under ADVERTISING Anil Thakraney presents his views on the latest ads

One Big Idea by Deepa Gahlot: Creating Connoisseurs Posted on 17 Apr,2013 | under BLOGS By Deepa Gahlot   The question comes up sporadically, why don’t the newspapers and general interest publications carry reviews or in-depth pieces on culture? The answer is invariably a) who’s interested in reading about it?  b) where are the experts […]

Anil Thakraney: CCTV footage should be used to kill apathy Posted on 17 Apr,2013 | under ADVERTISING What got my anger on the boil, more than the US bombings, is something that happened in our own backyard: Cruel apathy shown by many motorists during the horrible Jaipur road accident, and the resultant tragedy

Debrief: Vodafone: Zoozoos don’t make you LOL Posted on 16 Apr,2013 | under ADVERTISING The zoozoos are still cute, but the situations can do with more laughs. The new crop of TVCs bring a little smile to your face, but they aren’t hilarious

One Big Idea by Peter Mukerjea: 3 ways to make money from a TV channel Posted on 16 Apr,2013 | under BLOGS By Peter Mukerjea   9XM is a good example – don’t you think? Profitable in under a year. Take it apart and you’ll see how. But that was in the past.   The other way to make a profitable channel […]

Ranjona Banerji: Disturbing account, but a pleasure to watch Posted on 16 Apr,2013 | under BLOGS Headlines Today’s investigative report into the Gujarat riots of 2002 based on police wireless reports, impresses Ranjona Banerji

One Big Idea by Jaisurya Das: Genuine need for quality counselling and mentoring Posted on 15 Apr,2013 | under BLOGS By Jaisurya Das   When we started Dear MxM on Day 1 of MxMIndia, the concept was unique. What was a counselling service doing on a trade news and views site, people asked?   We were almost certain we would […]

Anil Thakraney: The Feku/Pappu tamasha Posted on 15 Apr,2013 | under ADVERTISING The people who will actually queue up to cast their votes will, as usual, come from the lower or very lower classes. They have no interest in the social media chatter, they give a damn about who tweeted what

One Big Idea by Paritosh Joshi: We ignore the Leveson Inquiry at our own peril Posted on 15 Apr,2013 | under BLOGS By Paritosh Joshi   David Cameron, under enormous pressure to show decisive action in the face of what was widely seen as egregious behaviour at News International, announced a wide-ranging inquiry into “the culture, practices and ethics of the Press” on July 13, 2011. […]

Shailesh Kapoor: Weekend For Everyone, Weak-End For Television? Posted on 13 Apr,2013 | under BLOGS Even as original content struggles, genres led by secondary content, such as Hindi movies, continue to flourish on the weekend. However, even here, the weekend to weekday ratio of viewership is not as high as it used to be a decade ago, writes Shailesh Kapoor

Ranjona Banerji: Debates on primetime news have failed Posted on 12 Apr,2013 | under BLOGS The debate format has failed and Indian news channels must now reinvent the evening format. It’s not even that amusing any more, rues Ranjona Banerji

Anil Thakraney: Full On Modi Mania! Posted on 12 Apr,2013 | under ADVERTISING Once Modi positions himself as the Next Big Thing (which he’s very busy doing), it will be impossible for the BJP to nominate someone else