BLOGS

Reliving ‘Mauka Mauka’ as the stage sets for the Cup! Posted on 29 May,2019 | under ADVERTISING Although the first India match is a week away, there is much excitement around the World Cup starting May 30, writes Sanjeev Kotnala

Is Your Name on the Voters’ List? Posted on 11 Mar,2019 | under BLOGS Ensure you, family and friends are registered in the electoral rolls. To check, visit https://www.nvsp.in

What made the IAA World Congress a Grand Success Posted on 25 Feb,2019 | under ADVERTISING The focus was on rightfully on AI as against just digital at the three-day event, writes Sanjeev Kotnala

Indian Ad Industry: Are Happy Times Really Here Again? Posted on 18 Feb,2019 | under ADVERTISING Indrani Sen analyses the numbers unveiled in GroupM’s TYNY 2019 and Madison’s PMAR 2019 reports

Sanjeev Kotnala: MMT needs more than Magical Advertising Posted on 13 Feb,2019 | under ADVERTISING Brand MMT must watch social media chatter as in the last few months, there has been a marked increase in MMT consumer complains on social media and reviews, writes Sanjeev Kotnala

1 Minute View: We can’t let anyone derail digital measurement Posted on 15 Jan,2019 | under BLOGS There is a urgent need for powers that be across the media ecosystem to get cracking on achieving a robust third-party measurement system for digital.

1 Minute View: Damn all equally, Editors Guild Posted on 04 Jan,2019 | under BLOGS The Editors Guild officebearers are some of the better known names in Indian journalism. One expects them to ensure bias in dealing with such cases

1 Minute View: Future Shock for Ad Agencies? Posted on 03 Jan,2019 | under Ad Agencies Creativity and Innovation can only ensure the longevity of the advertising agency business

1 Minute View: Congratulations, Avinash Pandey! Posted on 02 Jan,2019 | under BLOGS Pandey has his role cut out for him, and we are sure the high numbers on December 11 will help boost revenues.

Has print conditioned readers for false covers? Posted on 31 Oct,2018 | under ADVERTISING Is being on false cover a necessity for brands, asks Sanjeev Kotnala, trying to understand the logic of multiple Page 1s

Truecaller moves to Happy mcgarrybowen for creative… Posted on 17 Sep,2018 | under BLOGS Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services

Mathman Sorrell quits WPP equation Posted on 15 Apr,2018 | under ADVERTISING Whether Martin Sorrell’s successor will be a mathman or a madman may make all the difference, writes Prabhakar Mundkur on WPP after its CEO’s resignation