BLOGS

Anil Thakraney: PR kiya toh bhi darne ka! Posted on 08 Jul,2013 | under ADVERTISING The moment a journalist becomes a PR professional, he/she turns into a pariah in the media world, notes Anil Thakraney

Ranjona Banerji: Lessons from the Murdoch saga for journalists Posted on 05 Jul,2013 | under BLOGS Like the Radia tapes revealed in India, there is some behaviour by media houses and journalists which is unacceptable, writes Ranjona Banerji

Anil Thakraney: Deshpande: The truth died with him Posted on 05 Jul,2013 | under ADVERTISING Tata Steel’s former Head of Communications killed himself without leaving a suicide note, therefore no one can be certain of the real reason behind his death, notes Anil Thakraney

Shailesh Kapoor: Lest we forget… television is a ‘service’ industry Posted on 05 Jul,2013 | under BLOGS Soon television channels will have to move towards taking a holistic brand view, than a content view, writes Shailesh Kapoor

Debrief: Maruti Swift: More reckless driving Posted on 04 Jul,2013 | under ADVERTISING Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney

Ritu Midha: A single media measurement platform, anyone? Posted on 04 Jul,2013 | under BLOGS If we can develop single platform to track the media consumption habits, it would take consumer-centricity to a new level, writes Ritu Midha

Mediaah! Report Card on Uday Kumar Varma’s tenure as I&B Secretary: 7/10 Posted on 03 Jul,2013 | under BLOGS The former MIB secretary Varma presided over the effecting of the first two phases of digitization

Anil Thakraney: Are reporters adequately trained? Posted on 03 Jul,2013 | under ADVERTISING Media companies must never forget one hard truth: If your staffer behaves shoddily, it directly damages your brand’s name, writes Anil Thakraney

Debrief: Hyundai i20: The ghost-buster Posted on 02 Jul,2013 | under ADVERTISING It’s very unlike typical Indian car ads and the Hyundai guys must hope that the car features highlighted will prompt the buyers to suss out the machine, writes Anil Thakraney

Ranjona Banerji: Time for mainstream press to comment on media Posted on 02 Jul,2013 | under BLOGS While Mint and Hindu cover media closely, we need more mainstream newspapers to keep an eye and comment on media as well, writes Ranjona Banerji

Reviewing the Reviews: Ghanchakkar fails to spin Posted on 01 Jul,2013 | under BLOGS Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

Anil Thakraney: Media must go after the RTOs Posted on 01 Jul,2013 | under ADVERTISING Corruption in telecom spectrum allocation, coal mining allocation etc doesn’t kill anyone, not directly at least. But corrupt RTOs literally gift people the licence to kill, writes Anil Thakraney