ADVERTISING

No pain, no gain: Everest bags Volini Posted on 20 Sep,2011 | under ADVERTISING Everest wins the Ranbaxy Volini business

First on MxMIndia: Lowe Lintas wins Videocon D2H and UltraTech creative biz Posted on 20 Sep,2011 | under ADVERTISING Lowe Lintas has bagged the creative mandate for Videocon D2H and UltraTech Cement

DeBrief: It’s raining MCPs! Posted on 20 Sep,2011 | under ADVERTISING [youtube width=”300″ height=”220″]http://www.youtube.com/watch?v=o9XOvpyFm8E[/youtube]What’s with male deodorant brands? Why are all of them based on the idea of insulting women by projecting them as mindless sex objects? What sort of male chauvinist pigs do they target? Do the MCPs constitute such […]

Spikes Sidelights | No random networking Posted on 19 Sep,2011 | under ADVERTISING By Chhaya Balachandran Aiyer It was an insightful weekend at the Mandarin Oriental Singapore reviewing some of the best works from across Asia. But before I get to that, let me say that the dinner on the evening before we […]

Day 2 of Spikes Asia gets underway Posted on 19 Sep,2011 | under ADVERTISING By A Correspondent   Spikes Asia took off in Singapore yesterday with India dominating the participating countries in the awards event with 612 entries. Celebrating creativity in advertising and communications, the three-day event is the apex congregation of the trade […]

Activists upset with new Flying Machine ad Posted on 19 Sep,2011 | under ADVERTISING Activists upset with Flying Machine’s new advertisement, others say it’s cool

For Airtel, Docomo, Vodafone & Pepsi, har friendship zaroori hai! Posted on 19 Sep,2011 | under ADVERTISING Brands like Airtel, DoCoMo, Vodafone, Pepsi etc use ‘friendship’ for youth connect

Educational publication sector will see more ads Posted on 19 Sep,2011 | under ADVERTISING A growing and aspirational middle class spells good news for sectors relating directly and indirectly to education

Anil Thakraney’s Hard Knocks: No country for funny men Posted on 19 Sep,2011 | under ADVERTISING Anil Thakraney loved the Tata Docomo ‘No Getting Away’ as it’s tongue-in-cheek, wicked communication

My Way: Shashi Sinha on his priorities as President of Ad Club Bombay Posted on 19 Sep,2011 | under ADVERTISING The new prez lists his priorities as he takes charge of the Ad Club

Another ASCI in the making? PMO wants regulator for misleading ads Posted on 17 Sep,2011 | under ADVERTISING The Prime Minister’s Office wants a check on misleading ads and a regulatory framework within a year

Sabyasachi Mishra appointed as JWT Vietnam CEO Posted on 17 Sep,2011 | under ADVERTISING Lowe India’s chief growth officer Sabysachi Mishra is JWT’s boss for Vietnam and Indochina