ADVERTISING

For Airtel, Docomo, Vodafone & Pepsi, har friendship zaroori hai! Posted on 19 Sep,2011 | under ADVERTISING Brands like Airtel, DoCoMo, Vodafone, Pepsi etc use ‘friendship’ for youth connect

Educational publication sector will see more ads Posted on 19 Sep,2011 | under ADVERTISING A growing and aspirational middle class spells good news for sectors relating directly and indirectly to education

Anil Thakraney’s Hard Knocks: No country for funny men Posted on 19 Sep,2011 | under ADVERTISING Anil Thakraney loved the Tata Docomo ‘No Getting Away’ as it’s tongue-in-cheek, wicked communication

My Way: Shashi Sinha on his priorities as President of Ad Club Bombay Posted on 19 Sep,2011 | under ADVERTISING The new prez lists his priorities as he takes charge of the Ad Club

Another ASCI in the making? PMO wants regulator for misleading ads Posted on 17 Sep,2011 | under ADVERTISING The Prime Minister’s Office wants a check on misleading ads and a regulatory framework within a year

Sabyasachi Mishra appointed as JWT Vietnam CEO Posted on 17 Sep,2011 | under ADVERTISING Lowe India’s chief growth officer Sabysachi Mishra is JWT’s boss for Vietnam and Indochina

First on MxM: PTM CEO Rajnish Sahay quits Posted on 16 Sep,2011 | under ADVERTISING Mr Rajnish Sahay, Chief Executive Officer of Percept Talent Management (PTM), is moving on

Life beyond cricket: Messi and Djokovic pull advertisers to soccer and tennis Posted on 16 Sep,2011 | under Ad Agencies With Messi and Djokovic providing the star power, big advertisers turn to non-cricket sports like soccer and tennis

The Anchor: Dhunji Wadia on 5 reasons why it’s gr8 2B an A-Lister Posted on 16 Sep,2011 | under ADVERTISING On Tuesday evening I was delighted to receive an A-List invitation from Campaign India. The function was at the Taj Lands End in Mumbai and I had a grand time traversing through the Bandra Fair crowds as I made my […]

Hard Knocks: Ban terrorism coverage Posted on 15 Sep,2011 | under ADVERTISING Terrorists will get a setback if they don’t get the bhav they currently get from the media

Introducing: DeBrief: Anil Thakraney’s ad reviews Posted on 15 Sep,2011 | under ADVERTISING Anil Thakraney’s ad reviews now on MxMIndia.com. Every Tuesday and Thursday.

Salman, Sachin star in celeb track Posted on 15 Sep,2011 | under ADVERTISING Salman Khan is guaranteed to give results, says a pilot celeb track study by Brandscapes