DEBRIEF

  • Debrief: Blue Star: Cool approach

    Debrief: Blue Star: Cool approach Posted on 09 Apr,2013 | under ADVERTISING A pat on the back to Blue Star for taking this dangerous route. Quite clearly, they have chosen clutter-breaking as the primary communication task, and the ad delivers on that score. The madcap work will get the brand noticed

  • Debrief | 7UP:  Not feeling up!

    Debrief | 7UP: Not feeling up! Posted on 04 Apr,2013 | under ADVERTISING The creators overlooked one very important aspect of light-hearted, quirky, cold drink advertising: The ad should leave a little smile on your face. If that doesn’t happen, there’s no question of feeling ‘up’

  • Debrief: MP Tourism: Stunning Holi ad

    Debrief: MP Tourism: Stunning Holi ad Posted on 02 Apr,2013 | under ADVERTISING This is a full on art director’s commercial, very refreshing to see this come from India. And the folk song track provides the perfect canvas. Basically, it all comes together wonderfully

  • Debrief: Mumbai Police: Weak & Ineffective

    Debrief: Mumbai Police: Weak & Ineffective Posted on 28 Mar,2013 | under ADVERTISING Safety of women is now favourite dinnertime conversation; it was a matter of time before a public service campaign went on air. The Mumbai Police has come up with one, but it’s a classic case of noble intention let down by dull communication

  • Debrief: Hero Pleasure:  Mindless celeb advertising

    Debrief: Hero Pleasure: Mindless celeb advertising Posted on 26 Mar,2013 | under ADVERTISING You have to be crazy to even imagine that the multi billionaire Ms Chopra would ride a lowly scooter. I know her job in an ad is to look pretty and get the eyeballs, but shouldn’t these guys pay at least a modicum of attention to credibility?

  • Debrief: ICICI Prudential: Ad bhi achha hai

    Debrief: ICICI Prudential: Ad bhi achha hai Posted on 21 Mar,2013 | under ADVERTISING It’s well conceived, many of us men would identify with these everyday life situations. Good idea and an equally good execution. This ad assures us that not all Indian men are bad guys

  • Debrief: Frooti: Simple. But boring.

    Debrief: Frooti: Simple. But boring. Posted on 19 Mar,2013 | under ADVERTISING Is it entertaining/engaging, will people enjoy repeat exposures? If you are doubtful of this, trash the idea. The Frooti ad, after the first exposure, is very painful to watch

  • Debrief: SetWet: Quirky Cool

    Debrief: SetWet: Quirky Cool Posted on 14 Mar,2013 | under ADVERTISING This is your usual formula advertising. However, because they have used bird calls as the creative tool, the ad looks fresh and entertaining. Tells you how a simple device can lift an otherwise ordinary creative

  • Debrief: Tata Tea:  Good use of Women's Day

    Debrief: Tata Tea: Good use of Women’s Day Posted on 12 Mar,2013 | under ADVERTISING It’s a good ad. For two reasons. One, we are talking real change out here, unlike the gassing that usually goes on over women’s issues. Two, for a change, SRK has been used correctly in an advertisement

  • Debrief: Mahindra XUV500: Lacks the 'wow' factor

    Debrief: Mahindra XUV500: Lacks the ‘wow’ factor Posted on 07 Mar,2013 | under ADVERTISING The jingle sucks, it’s slow and drab, makes you feel sleepy, writes Anil Thakraney on the new Mahindra XUV500 ad

  • Debrief: IPL: Tamasha full-on!

    Debrief: IPL: Tamasha full-on! Posted on 05 Mar,2013 | under ADVERTISING It’s superb because it strikes at the heart of the tournament; the IPL is more fun than games, it’s an outdoor party where everyone is legally allowed to make a complete fool of themselves

  • Debrief: Havells Fans: Stupid pun

    Debrief: Havells Fans: Stupid pun Posted on 28 Feb,2013 | under ADVERTISING I am all for crazy stuff. But the crazy must fit into the brand promise smoothly, else it’s a waste of time. People, break the clutter by all means, but break it with an intelligent method

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