DEBRIEF

Debrief: Matrix: Shoddy job Posted on 13 Aug,2013 | under ADVERTISING The Matrix commercial leaves you sniggering thanks to the careless direction and post-prod, writes Anil Thakraney

Debrief: Tata Nano: Awesomely poor Posted on 08 Aug,2013 | under ADVERTISING Shoving the word ‘Kickassness’ in the ad doesn’t make you kickass. It’s a nonsense ad, and contains the same stuff we have watched umpteenth number of times, writes Anil Thakraney

Debrief: Perk Double: Mobile wedding Posted on 06 Aug,2013 | under ADVERTISING A choc brand needs some of the crazy stuff to smash the clutter. Therefore there’s no question of logically analysing this one, writes Anil Thakraney

Debrief: Verito Vibe: Where’s the Vibe? Posted on 01 Aug,2013 | under ADVERTISING The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney

Debrief: Toyota U Trust: 100% empathy Posted on 30 Jul,2013 | under ADVERTISING The commercial is single-minded and it doesn’t bore you on repeat exposure as the focus stays on the problem for most of the duration, writes Anil Thakraney

Debrief: Bajaj Electricals: Elephant in the room Posted on 25 Jul,2013 | under ADVERTISING Instead of creating new situations with the ‘youth’ shouldn’t Bajaj Electricals have built on the memorable ad where an old man attempts to steal from the fridge in the dark of the night, writes Anil Thakraney

Debrief: Tanishq Mia: Very real, very well-executed Posted on 23 Jul,2013 | under ADVERTISING Male clients in India don’t get their attention swayed by the jewellery a woman wears, that happens with a precariously plunging neckline, writes Anil Thakraney in this review of the new Tanishq TVC

Debrief: Binani Cement: Big B at his best Posted on 18 Jul,2013 | under ADVERTISING Amitabh Bachchan fits in perfectly given his naturally pleasing demeanour and a strong legacy. And because he doesn’t directly sell cement, the ad feels authentic, writes Anil Thakraney

Debrief: Wild Stone: Nailing yummy mummies Posted on 16 Jul,2013 | under ADVERTISING In this ad, Wild Stone has pushed the envelope further as our chap wins over young moms, notes Anil Thakraney

Debrief: Renault Pulse: Pulsating with boredom Posted on 11 Jul,2013 | under ADVERTISING With Renault, Anil Kapoor has made a complete fool of himself as even though the idea isn’t terribly bad, the rendition is awful, notes Anil Thakraney

Debrief: National Population Register: Hello Early Nineties! Posted on 09 Jul,2013 | under ADVERTISING Each time the National Population Register commercial comes on air, I want to fling some mud at my television set, writes Anil Thakraney

Debrief: Maruti Swift: More reckless driving Posted on 04 Jul,2013 | under ADVERTISING Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney