ADVERTISING

WPP & SuperAwesome announce partnership to ensure privacy & safety for kids and families Posted on 29 May,2020 | under ADVERTISING WPP and kidtech platform SuperAwesome have announced a partnership to advance the standards of privacy for children in the global digital ecosystem

FoxyMoron wins digital mandate for AO Smith Posted on 28 May,2020 | under ADVERTISING The digital mandate will be handled by the agency’s Bengaluru office

Gulf Oil campaign features Dhoni on living positively Posted on 27 May,2020 | under ADVERTISING The campaign has been created by OPN Advertising

FCB Ulka’s Flatten The Curve Posted on 27 May,2020 | under ADVERTISING The graphs by FCB Ulka show people staying at home, so that they contribute to ‘Flatten The Curve’

Adspend Scan – II: Things may not look as Bleak as they are Projected to be Posted on 26 May,2020 | under ADVERTISING A closer look at the data spells a very different yet hopeful scenario – shedding some light on the changing consumer habits/ sentiments and a paradigm shift in the power that once controlled TV, write Amit Ray, Priya Jacob and Team Network Media in the second of our adspend scans by the Network Media team

Ogilvy Mumbai creates campaign for Asian Paints Posted on 26 May,2020 | under ADVERTISING Reassures painters and their families of their safe painting service

SBI General Insurance awards mandate to Rediff Posted on 26 May,2020 | under Awards The account will be handled by Rediffusion’s Mumbai office

Anant Goenka bags IAA 2020 Young Leader Compass Award Posted on 22 May,2020 | under ADVERTISING The award was to be presented at the IAA World Congress St.Petersburg, but since that has been postponed, the presentation details will be communicated soon

Philips Avent & Carat India pay tribute to ‘Mothers’ Posted on 22 May,2020 | under Ad Agencies Launch campaign to celebrate the incredible strength that mothers have shown during these trying times…

Chimp&z Inc bags AceTute mandate Posted on 22 May,2020 | under ADVERTISING The agency has partnered with the UK-based EdTech startup for a 360-degree mandate, comprising tech, communications, branding and PR

MxM Live with Maheshwer Peri… Posted on 21 May,2020 | under ADVERTISING … where the Careers360 founder and chairman share his outlook on education, future prospects and Outlook (the magazine) of course

Riding the Immunity Wave Posted on 20 May,2020 | under ADVERTISING Our immunity towards advertising and such information is low and we have no way to differentiate between what’s right and what’s wrong, writes Sanjeev Kotnala