ADVERTISING

Scarecrow M&C Saaatchi elevates Mustafa Kapasi to ECD Posted on 25 Jan,2023 | under ADVERTISING To advance the agency’s ethos

ASCI tightens disclaimer guidelines Posted on 24 Jan,2023 | under ADVERTISING 80% consumers do not notice disclaimers in ads, says ASCI

Havas gets Debanjan Basak as Group Creative Director Posted on 24 Jan,2023 | under Ad Agencies He will report to Chief Creative Officer Anupama Ramaswamy

Pitchfork announces influencer marketing division Posted on 24 Jan,2023 | under ADVERTISING Service to be led by well-known influence marketer Sangya Lakhanpal

OML appoints Manav Parekh as the Creative Head Posted on 20 Jan,2023 | under ADVERTISING To lead all branded content work across all businesses at OML

Wunderman Thompson unveils annual trend almanac Posted on 20 Jan,2023 | under ADVERTISING Features 100 bitesize predictions

Wunderman Thompson South Asia appoints Harsh Shah Posted on 19 Jan,2023 | under ADVERTISING As new Chief Digital Officer

Should dominant archetype and persona gap across stakeholders worry you? Posted on 18 Jan,2023 | under ADVERTISING The truth is that life’s varied roles and responsibilities require people to act differently and wear different masks, writes Sanjeev Kotnala

OMD retains Nivea India Account Posted on 18 Jan,2023 | under ADVERTISING Will continue to handle media duties for the skincare conglomerate

Binodan Sarma joins DDB Mudra Group as Head of Digital – North Posted on 17 Jan,2023 | under Ad Agencies To visualise digital as an ecosystem for full funnel marketing solutions

Dentsu India releases report: ‘Adoption of XR technology in India’ Posted on 13 Jan,2023 | under ADVERTISING In coordination with Digital Behaviour Initiative

It’s Effie night tomorrow! Posted on 12 Jan,2023 | under ADVERTISING The Effie Awards is being conducted for the last 22 years, and this year, the Advertising Club reports receiving 986 entries from 53 agencies participating.