ADVERTISING

Nielsen India predicts the scope of e-commerce sector in India Posted on 06 Dec,2019 | under ADVERTISING Expects FMCG e-commerce to grow at a 44% CAGR to $4 billion by 2022

Ad Club announces nominees of Marquees 2019 Posted on 06 Dec,2019 | under ADVERTISING Declares nominees for the upcoming awards edition

Leadership changes at Mullen Lintas, Bengaluru Posted on 06 Dec,2019 | under Ad Agencies Siddhartha Roy named Benglauru Branch Head, Mullen Lintas

Reverse Snobbery Works & How! Posted on 05 Dec,2019 | under ADVERTISING Avik Chattopadhyay lists his five favourite Smart Brands which cock a snook at the wannabes‘

Oberoi appoints Mirum for marketing cloud services Posted on 04 Dec,2019 | under Ad Agencies EIH has selected Salesforce Marketing Cloud platform to ensure seamless user experience

DAN Programmatic launches Dentsu Marketing Cloud Platform Posted on 04 Dec,2019 | under Ad Agencies The Dentsu Marketing Cloud Platform will operate as a marketing intelligence platform

US adspends to grow 4% in 2020: GroupM Posted on 04 Dec,2019 | under Ad Agencies United States advertising will grow +6.2% in 2019 to $244 billion in 2019 reports GroupM’s This Year Next Year report

Mindshare India unveils audio conferencing bridge solution, mSamvaad Posted on 03 Dec,2019 | under ADVERTISING The technology aims to help brands drive engagement in remote media-dark areas of India

Mayank Jain is Chief Product Officer of ‘Shortpedia’ Posted on 29 Nov,2019 | under ADVERTISING He was last with Dentsu Aegis Network where he was elevated to the position of Group Head- Media and was handling clients like Adidas, Reebok, Philips and Apple

ASCI pulls up misleading ads for Aug & Sep 2019 Posted on 29 Nov,2019 | under ADVERTISING The independent Consumer Complaints Council (CCC) of ASCI evaluated 385 advertisements, of which complaints against 344 advertisements were upheld

Leo Burnett India to handle creative mandate for Jaquar Artize Posted on 29 Nov,2019 | under ADVERTISING The mandate will be handled by the Leo Burnett Gurugram office

Ogilvy-Vivo Plagiarism Case: The Industry Needs To Know Posted on 27 Nov,2019 | under Ad Agencies The industry bodies must act, create norms and ways of self-regulation, writes Sanjeev Kotnala