ADVERTISING

Enriching five years. Abhijit Avasthi on the Sideways journey (Text & Video) Posted on 03 Aug,2020 | under ADVERTISING Some Qs: Did Ogilvy clients move with him? Any acquisition plans? Moving out of Piyush Pandey’s shadow…

Ogilvy will steer Cars24 creative Posted on 03 Aug,2020 | under Ad Agencies Ogilvy Gurugram has vroomed away with the account

OMG is SAP’s Global Media AOR Posted on 30 Jul,2020 | under Ad Agencies Cross-network “North Star” unit will support SAP’s marketing and brand acceleration efforts

Lowe Lintas launches Kaam Wapasi Posted on 30 Jul,2020 | under Ad Agencies It’s a tech platform to reconnect migrant workers with urban jobs, supported by top corporates

Drama kyon? ACC asks in new campaign Posted on 30 Jul,2020 | under ADVERTISING The creative for Gold Water Shield cement has been crafted by 82.5 Communications

DAN gets Nishi Kant to don Mcgarrybowen Prez hat Posted on 28 Jul,2020 | under Ad Agencies Prior to this, Kant was EVP and Branch Head, Dentsu Webchutney, Delhi and Mumbai

Why Brands have a Responsibility to Step Up & Help in Economic Recovery Posted on 28 Jul,2020 | under ADVERTISING … writes Bhuvi Gupta in a new fortnightly column on marketing and advertising

RECMA ranks Dentsu X #No1 Media Agency for Growth again Posted on 27 Jul,2020 | under Ad Agencies This is for the third consecutive year for India and for the world for the last two years

Ipsos India to drive online research with digital platform Posted on 27 Jul,2020 | under ADVERTISING Launches its first tool, Fast Facts – a DIY, AI-supported and automated market research tool for clients

Yellophant bags Cadini mandate Posted on 24 Jul,2020 | under ADVERTISING The agency will handle the Siyaram-owned brand’s digital, creative, and media duties, while also managing its social media presence

DDB Mudra South bags Gem Paints mandate Posted on 24 Jul,2020 | under ADVERTISING DDB Mudra will drive strategy and creative for the company in its journey of transitioning from a B2B to a B2C brand

DAN expands Soumitra Karnik’s role Posted on 24 Jul,2020 | under Ad Agencies Under the expanded mandate, Karnik will lead Dentsu India’s creative output nationally and will be responsible for maintaining and amplifying a robust client-agency relationship for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi