#AdsOnIPL

#AdsOnIPL: And the award goes to… Posted on 30 May,2022 | under #AdsOnIPL After watching 75 matches over 65 days, Vikas Mehta presents his end-of-season review… in the form of ‘awards’

The curious case of self-regulation Posted on 23 May,2022 | under #AdsOnIPL Either ASCI gets a mandate to take tough measures, or remove the loopholes or let an outside body with enough powers step in, writes Vikas Mehta

Medicines: Quick delivery? Naah! Posted on 16 May,2022 | under #AdsOnIPL Vikas Mehta reviews on the multiple ads of the medicine aggregators and the multiple benefits promised and over-promised

Vikas Mehta | #AdsOnIPL: Why to make a song and dance about it? Posted on 09 May,2022 | under #AdsOnIPL There is no escape from celebrities in the various ads on IPL coverage on telly, writes Vikas Mehta

Dhan Dhana Dhan v/s Tak Dhina Din Posted on 02 May,2022 | under #AdsOnIPL Reliance and Jiomart have a new series of ads as also a surfeit of fans and AC advertising, notes Vikas Mehta

IPL ads through the lens of Hotstar Posted on 25 Apr,2022 | under #AdsOnIPL Continuing with his series of reviews of #AdsonIPL, Vikas Mehta checks the ads streamed on OTT platform Disney+ Hotstar

A Dream Turning Predictable Posted on 18 Apr,2022 | under #AdsOnIPL Vikas Mehta turns his weekly spotlight on Dream 11, Cred, Swiggy Instamart, Fogg, the AC ads and the ad we though Mr B had shunned

Pepsi, Tata Neu & Jio. Business as unusual? Posted on 11 Apr,2022 | under #AdsOnIPL Vikas Mehta is delighted to see advertising taglines validated by research in his comment on the Pepsi, Slice and other #AdsOnIPL

Dhoni abandons his ‘Dream’?! Posted on 04 Apr,2022 | under #AdsOnIPL Dream big is also following a classical strategy of thematic and tactical ads, writes Vikas Mehta in his weekly review of ads aired around IPL 2022

Unusual is the new normal in IPL 2022 Posted on 28 Mar,2022 | under #AdsOnIPL Vikas Mehta is back with his weekly reviews of #AdsOnIPL as the 10-team, 74-match league took off last weekend

IPL Cricket & Ads: The Parallels Posted on 18 Oct,2021 | under #AdsOnIPL This IPL saw a lot of established players disappoint, as did the ads from established brands, writes Vikas Mehta in a wrap of AdsonIPL2021

Vikas Mehta on AdsonIPL21: Soft drinks category ads disappoint during IPL Posted on 07 Oct,2021 | under #AdsOnIPL A good many of them are old repeats, some from the time when the IPL was abandoned in April, and the new ones are mostly tepid, writes Vikas Mehta