#AdsOnIPL
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#AdsOnIPL: And the award goes to… Posted on 30 May,2022 | under #AdsOnIPL After watching 75 matches over 65 days, Vikas Mehta presents his end-of-season review… in the form of ‘awards’
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The curious case of self-regulation Posted on 23 May,2022 | under #AdsOnIPL Either ASCI gets a mandate to take tough measures, or remove the loopholes or let an outside body with enough powers step in, writes Vikas Mehta
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Medicines: Quick delivery? Naah! Posted on 16 May,2022 | under #AdsOnIPL Vikas Mehta reviews on the multiple ads of the medicine aggregators and the multiple benefits promised and over-promised
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Vikas Mehta | #AdsOnIPL: Why to make a song and dance about it? Posted on 09 May,2022 | under #AdsOnIPL There is no escape from celebrities in the various ads on IPL coverage on telly, writes Vikas Mehta
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Dhan Dhana Dhan v/s Tak Dhina Din Posted on 02 May,2022 | under #AdsOnIPL Reliance and Jiomart have a new series of ads as also a surfeit of fans and AC advertising, notes Vikas Mehta
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IPL ads through the lens of Hotstar Posted on 25 Apr,2022 | under #AdsOnIPL Continuing with his series of reviews of #AdsonIPL, Vikas Mehta checks the ads streamed on OTT platform Disney+ Hotstar
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A Dream Turning Predictable Posted on 18 Apr,2022 | under #AdsOnIPL Vikas Mehta turns his weekly spotlight on Dream 11, Cred, Swiggy Instamart, Fogg, the AC ads and the ad we though Mr B had shunned
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Pepsi, Tata Neu & Jio. Business as unusual? Posted on 11 Apr,2022 | under #AdsOnIPL Vikas Mehta is delighted to see advertising taglines validated by research in his comment on the Pepsi, Slice and other #AdsOnIPL
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Dhoni abandons his ‘Dream’?! Posted on 04 Apr,2022 | under #AdsOnIPL Dream big is also following a classical strategy of thematic and tactical ads, writes Vikas Mehta in his weekly review of ads aired around IPL 2022
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Unusual is the new normal in IPL 2022 Posted on 28 Mar,2022 | under #AdsOnIPL Vikas Mehta is back with his weekly reviews of #AdsOnIPL as the 10-team, 74-match league took off last weekend
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IPL Cricket & Ads: The Parallels Posted on 18 Oct,2021 | under #AdsOnIPL This IPL saw a lot of established players disappoint, as did the ads from established brands, writes Vikas Mehta in a wrap of AdsonIPL2021
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Vikas Mehta on AdsonIPL21: Soft drinks category ads disappoint during IPL Posted on 07 Oct,2021 | under #AdsOnIPL A good many of them are old repeats, some from the time when the IPL was abandoned in April, and the new ones are mostly tepid, writes Vikas Mehta